Top Talent like Jacob are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Jacob W.
Content Strategy
Creative Strategy
Social Media Marketing
Social Media
TikTok
Founder & TikTok Brand Strategy Consultant | Ex-TikTok | Creator with 500K followers
TikTok Strategist and Content Advisor with expertise in developing brand narratives through data-driven paid media strategies. Accomplished TikTok Creator (Excel Daddy 500K followers) with over two years at TikTok, adept at leveraging the platform's unique opportunities. Passionate about short-form content and the creator economy, regularly sharing insights as an industry thought leader.
Work History
S
Founder & CEO
Social4TheWinFull-time EmployeeSocial media and brand strategy consultancy specializing in helping brands develop holistic social media strategies, from creative strategy to influencer, user-generated, and in-house content development, affiliate partnerships, media buying, community development, and e-commerce for agencies and brands • Advised $3B creative agency and subsequently $65B-$230B revenue businesses, along with numerous $5M - $10M agencies on their brand’s activations, strategies, and content performance • Contracted 50+ creators to develop first-in-class content production for brand use on social media • Hosted ongoing educational and network-development focused events for 100s of marketers and creators with 100M+ followers collectively across platforms Notable Clients include BBDO, FedEx, Wells Fargo, Media Bodies, Walkee Paws Speaking Engagements: Bayer Pharmaceutical Agency Panels, Raymond James TMT Conference 2023, IMS - Influencer Marketing Show 2024, Tulane University Marketing Panel, The New School Class (2x), Multiple Social4TheWin Panels, Artists For Unity, News Coverage: Ad Week, CNBC, Digiday (3x), The Information, The Washington Post, Fortune (3x), AOL (3x), Yahoo Finance (3x), New York Magazine, The Verge, Tech Times, Breaking Latest NewsT
Global Business Solutions, Enterprise Client Solutions Manager
TikTokFull-time EmployeeJun 2020 - Aug 2022 • 2 yrs 3 mos• Led a team of four client solutions planners and sales managers to advise and provide solutions to food and beverage brands to build their advertising capabilities on TikTok overseeing media buying, influencer partnerships, and creative strategy for 100+ campaigns valued at $50M in spend for businesses valued at $5B - $250B • Developed the first globally accepted automated process for analyzing campaign performance and trained the global team of ~1K employees, minimizing operating time by 95% • Conceived entrepreneurial ideas for TikTok, encompassing TikTok TV, TikTok Incubator, and Boosted TikTok • Leveraged data-driven consumer insights to enhance the campaign and creative strategy, generating an average of four times the ROI • Mentored a team of eight Client Solutions Managers and Planners to ensure a comprehensive understanding of optimized TikTok solutions, campaign performance, and brand partnership development that encompassed $150M in revenue • Leveraged data-driven consumer insights to inform and enhance creative strategy, increasing the impact of campaigns. Brand Clients: Mars, Hershey’s, Campbell’s, Coca-Cola, and Ben & Jerry’s Agency Partners: BBDO, DDB, Digitas, Energy BBDO, Mediacom, GroupM, Havas, Horizon, Influential, Leo Burnett, OMD, Publicis, Spark, Tinuiti, Vayner Media, Wavemaker, Weber Shandwick, Whalar.A
Nielsen
Associate Client ManagerFull-time EmployeeSep 2019 - Jun 2020 • 10 mos• Promoted to Associate Client Manager six months faster than the typical track due to outstanding performance • Managed a team of three Analysts on workstreams to advise clients in the financial services industry on key strategic issues within the consumer-packaged goods industry including M&A, competitive analyses, and brand sales performance • Built robust data-driven analytic models to analyze complex raw data sets of $2T consumer packaged goods industry • Managed $40M annual book of business (45+ clients), with 100% client renewal rate, 16% growth on year-over-year contracts, and secured an additional $20M in contracts from companies valued at $300B - $1T • Delivered actionable insights to banks, equity research, hedge funds, private equity, and venture capital firms. Notable retained clients include: Banks / Equity Research: Alliance Bernstein, Bank of America, Barclays, Citi, Credit Suisse, Deutsche Bank, Goldman Sachs, J.P. Morgan, Jefferies & Co., Moelis, Morgan Stanley, Rothschild, UBS, Wells Fargo Hedge Funds: Ballyasny Asset Management, Citadel, Millennium Management, Point72 Private Equity: Invus Capital, TSG Consumer Partners, Verlinvest, Yellow Wood Partners Consultancies: Accenture, Bane, Boston Consulting Group, Deloitte, LEK, McKinseyN
Client Business Partner
NielsenJan 2018 - Sep 2019 • 1 yr 9 mosGlobal account lead for 15 major financial services clientele (investment banks, equity research teams, private equity firms, hedge funds, and consultancies) that rely on Nielsen consumer product data to forecast stock prices, establish new investment opportunities, & M&A transactions. Responsibilities include analytical consulting, relationship management, and business development across an extensive client portfolio. • Analyzed the performance of 100s of brands and consumer packaged goods industry verticals, from alcohol, tobacco, baby needs, food & beverage, and presented sophisticated analysis as part of a four-person team providing strategic advice to $5B - $300B revenue companies • Initiated partner and contract negotiations with a 100% client renewal rate, 6% annual growth, and $10M in confirmed fees. • Supervised senior leaders across Nielsen engineering, marketing, and client solutions on special projects such as Nielsen Pet Data and E-Commerce, which generated $5M in revenue from clients • Crafted a model to assess adjusted data discrepancies for the consumer goods industry, decreasing operating time by 90%Education
T
Tulane University - A.B. Freeman School of Business
Finance, Finance, GeneralT
Tulane University
Japanese Language and Literature, Japanese Language and LiteratureHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Founder & TikTok Brand Strategy Consultant | Ex-TikTok | Creator with 500K followers
TikTok Strategist and Content Advisor with expertise in developing brand narratives through data-driven paid media strategies. Accomplished TikTok Creator (Excel Daddy 500K followers) with over two years at TikTok, adept at leveraging the platform's unique opportunities. Passionate about short-form content and the creator economy, regularly sharing insights as an industry thought leader.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Jacob are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Jacob W.
Content Strategy
Creative Strategy
Social Media Marketing
Social Media
TikTok
Work History
S
Founder & CEO
Social4TheWinFull-time EmployeeSocial media and brand strategy consultancy specializing in helping brands develop holistic social media strategies, from creative strategy to influencer, user-generated, and in-house content development, affiliate partnerships, media buying, community development, and e-commerce for agencies and brands • Advised $3B creative agency and subsequently $65B-$230B revenue businesses, along with numerous $5M - $10M agencies on their brand’s activations, strategies, and content performance • Contracted 50+ creators to develop first-in-class content production for brand use on social media • Hosted ongoing educational and network-development focused events for 100s of marketers and creators with 100M+ followers collectively across platforms Notable Clients include BBDO, FedEx, Wells Fargo, Media Bodies, Walkee Paws Speaking Engagements: Bayer Pharmaceutical Agency Panels, Raymond James TMT Conference 2023, IMS - Influencer Marketing Show 2024, Tulane University Marketing Panel, The New School Class (2x), Multiple Social4TheWin Panels, Artists For Unity, News Coverage: Ad Week, CNBC, Digiday (3x), The Information, The Washington Post, Fortune (3x), AOL (3x), Yahoo Finance (3x), New York Magazine, The Verge, Tech Times, Breaking Latest NewsT
Global Business Solutions, Enterprise Client Solutions Manager
TikTokFull-time EmployeeJun 2020 - Aug 2022 • 2 yrs 3 mos• Led a team of four client solutions planners and sales managers to advise and provide solutions to food and beverage brands to build their advertising capabilities on TikTok overseeing media buying, influencer partnerships, and creative strategy for 100+ campaigns valued at $50M in spend for businesses valued at $5B - $250B • Developed the first globally accepted automated process for analyzing campaign performance and trained the global team of ~1K employees, minimizing operating time by 95% • Conceived entrepreneurial ideas for TikTok, encompassing TikTok TV, TikTok Incubator, and Boosted TikTok • Leveraged data-driven consumer insights to enhance the campaign and creative strategy, generating an average of four times the ROI • Mentored a team of eight Client Solutions Managers and Planners to ensure a comprehensive understanding of optimized TikTok solutions, campaign performance, and brand partnership development that encompassed $150M in revenue • Leveraged data-driven consumer insights to inform and enhance creative strategy, increasing the impact of campaigns. Brand Clients: Mars, Hershey’s, Campbell’s, Coca-Cola, and Ben & Jerry’s Agency Partners: BBDO, DDB, Digitas, Energy BBDO, Mediacom, GroupM, Havas, Horizon, Influential, Leo Burnett, OMD, Publicis, Spark, Tinuiti, Vayner Media, Wavemaker, Weber Shandwick, Whalar.A
Nielsen
Associate Client ManagerFull-time EmployeeSep 2019 - Jun 2020 • 10 mos• Promoted to Associate Client Manager six months faster than the typical track due to outstanding performance • Managed a team of three Analysts on workstreams to advise clients in the financial services industry on key strategic issues within the consumer-packaged goods industry including M&A, competitive analyses, and brand sales performance • Built robust data-driven analytic models to analyze complex raw data sets of $2T consumer packaged goods industry • Managed $40M annual book of business (45+ clients), with 100% client renewal rate, 16% growth on year-over-year contracts, and secured an additional $20M in contracts from companies valued at $300B - $1T • Delivered actionable insights to banks, equity research, hedge funds, private equity, and venture capital firms. Notable retained clients include: Banks / Equity Research: Alliance Bernstein, Bank of America, Barclays, Citi, Credit Suisse, Deutsche Bank, Goldman Sachs, J.P. Morgan, Jefferies & Co., Moelis, Morgan Stanley, Rothschild, UBS, Wells Fargo Hedge Funds: Ballyasny Asset Management, Citadel, Millennium Management, Point72 Private Equity: Invus Capital, TSG Consumer Partners, Verlinvest, Yellow Wood Partners Consultancies: Accenture, Bane, Boston Consulting Group, Deloitte, LEK, McKinseyN
Client Business Partner
NielsenJan 2018 - Sep 2019 • 1 yr 9 mosGlobal account lead for 15 major financial services clientele (investment banks, equity research teams, private equity firms, hedge funds, and consultancies) that rely on Nielsen consumer product data to forecast stock prices, establish new investment opportunities, & M&A transactions. Responsibilities include analytical consulting, relationship management, and business development across an extensive client portfolio. • Analyzed the performance of 100s of brands and consumer packaged goods industry verticals, from alcohol, tobacco, baby needs, food & beverage, and presented sophisticated analysis as part of a four-person team providing strategic advice to $5B - $300B revenue companies • Initiated partner and contract negotiations with a 100% client renewal rate, 6% annual growth, and $10M in confirmed fees. • Supervised senior leaders across Nielsen engineering, marketing, and client solutions on special projects such as Nielsen Pet Data and E-Commerce, which generated $5M in revenue from clients • Crafted a model to assess adjusted data discrepancies for the consumer goods industry, decreasing operating time by 90%Education
T
Tulane University - A.B. Freeman School of Business
Finance, Finance, GeneralT
Tulane University
Japanese Language and Literature, Japanese Language and LiteratureHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.