Jalaya Hackworth

Enthusiastic and adaptable recent graduate with a Bachelor's degree in Mass Communication, equipped with coursework in digital media strategies and social media management. Outside of the digital realm, you'll often find me with my nose buried in a book or my hands cramping from building my latest Lego set!

Projects

The Fairway Co. - Mini Social Media Project

I created a cohesive brand identity for Fairway Co., a luxury golf brand blending nature, vintage charm, modern design, and luxury craftsmanship. The online presence reflects quality, style, and an elevated golf experience through imagery, color palettes, typography, and messaging. The brand combines tradition with innovation and luxury with greenery, offering a captivating storytelling and immersive user experience.See More

Work History

Digital Media Specialist

Freelance/Self-Employed▪ Created compelling paid and organic content across multiple platforms, showcasing versatility and creativity. ▪ Produced and edited engaging videos for Reels/TikTok and YouTube, capturing audience attention and driving engagement. ▪ Captured and edited captivating photographs for diverse projects including children shoots, editorial campaigns, celebrations, and nature, demonstrating proficiency in visual storytelling. ▪ Designed visually striking projects ranging from tattoos to print art, showcasing creativity and attention to detail. ▪ Crafted multiple scripts for short films, advertisements, and speeches.

Social Media Marketing Intern

The VibeCK Marketing AgencyJan 2023 - Apr 2023 • 4 mos▪ Assisted with social media community management and analytics across five diverse brands and three states, showcasing adaptability and cross-functional collaboration. ▪ Crafted engaging social media marketing copy, enhancing brand voice and audience engagement. ▪ Conducted in-depth research on social media trend alerts, contributing valuable insights to marketing strategies. ▪ Played a key role in developing and implementing effective social media marketing strategies, fostering brand growth and visibility.

Social Media Coordinator / Vice President / President

McNeese State University Forensics (Speech & Debate)Sep 2022 - May 2023 • 9 mos▪ Orchestrated the organization and execution of activities, demonstrating strong leadership and project management skills. ▪ Pioneered the launch of the first comprehensive social media campaign across various platforms, resulting in increased brand awareness and participation.

Education

McNeese State University

Bachelor of Science (B.S.), Mass Communication (Integrated Digital Media)Aug 2019 - May 2023

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