Jared Trice

Open to relocation

Available for hire fromNegotiable

Contracts

Creative Director grounded in strategic thinking, specialising in branding, digital, design, marketing & advertising. Always focused on success.

I have built a robust career in the creative industry, including serving as the Creative Director at Buffalo & Co (NZ) Ltd, where I help brands of all sizes find their place with clarity and purpose, through strategic and innovative design. I love to lead by example and have hands-on experience across all aspects of running an agile creative design & advertising business, from creative direction to client management, strategy, and operations. This holistic involvement allows me to not only understand the many facets of design, marketing and advertising, but also drive creative and business success. Below is an overview of my key skills: Research and industry/product/audience analysis. Naming and brand positioning. Concepting and ideation. Prototyping. Art direction. Graphic design. Website design. Branding and logo creation. Iconography. Editorial and corporate communication design. Design-led campaigns. Advertising design. User Experience (UX). User interface design (UI). User journey maps and user flows. Website CRO and audience behaviour. Photography. Videography. Photo & Video Editing. Short-form copywriting.

Projects

33 Federal St

Website, Content, Marketing Strategy and Advertising. 33 Federal Street, a newly refurbished high-res office space in Auckland's CBD, sought to attract new tenants. By leveraging my expertise in digital design and marketing, I developed a targeted campaign that effectively reached potential tenants and generated valuable inquiries. Through a combination of Google Display Network (GDN) and Trade Me advertising, coupled with a strong online presence, we helped 33 Federal Street achieve its marketing goals. See More

Signal Hill: Brand strategy, Brand identity design, Website design, Content

Creating and building a modern restaurant, in a dilapidated historic home, in the middle of Devonport Village, has its challenges. The branding was no different. Researching the history of Devonport was integral to the naming and brand development; the old home and the history of ownership helped guide the fitout and allowed the stories to be retold. There was a constant balancing act of acknowledging tradition with a twist of contemporary. From the website to aprons and everything in between,See More

Work History

Creative Director

Buffalo & Co (NZ) LtdFull-time EmployeeBuffalo & Co. is a creative advertising agency specialising in branding, digital and design. Steering Buffalo & Co.’s creative direction, I’ve led the agency with innovative ideas and campaigns, strategic client partnerships and fostering a strong team culture. I also spearheaded key competitive pitches, which won new clients over the years and have consistently delivered impactful creative work. Highlights include: • Led pitches that secured accounts for top NZX-listed companies, including all Annual and Interim Report work. • Campaign Of The Year at the 2017 NZ Social Media Awards, with ‘Be the inspiration’ for the 2016 Rio Olympic Games. with the New Zealand Olympic Committee. • Created a successful campaign for a farming cooperative that helped break down the urban/rural divide by educating, communicating, and celebrating where our food comes from in New Zealand. • Spearheaded the relaunch of two NZI products with integrated campaigns which led to a 45% increase in new customer inquiries. • Led the website design for a leading New Zealand Stud Farm, which increased stallion inquiries by 85%. I excel at leading by example and being hands-on, with experience across all aspects of running an agile creative design & advertising business, from creative direction to client management, strategy, and operations. This holistic involvement allows me to understand most facets of agencies as well as SMEs and large corporate businesses. This has equipped me with the versatility and insight needed to drive both creative and business success.

Art Director

Buffalo & Co (NZ) LtdFull-time EmployeeApr 2014 - Apr 2015 • 1 yr 1 moI managed the production of marketing campaigns, videos, photography, websites and corporate communications, for well-known New Zealand brands through to lesser-known startups. This included travelling around the country to direct photo shoots, working closely with copywriters and design teams to shape narratives that shift perceptions and help drive impact. My day-to-day workflow also included being on the tools, working with Adobe InDesign, Illustrator, Photoshop, XD, Lightroom and Premiere Pro. As well as this, I managed development teams working with Silverstripe, Concrete CMS, Wordpress and Squarespace, across website projects of various scale.

Senior Graphic Designer

BenefitzFull-time EmployeeJul 2009 - Apr 2014 • 4 yrs 10 mosAt Benefitz I had the opportunity to work with some of New Zealand’s most successful companies and individuals. I forged a reputation for producing some of the companies most versatile and innovative design, and along the way picking up the odd award (team member of the year 2011). I even coined Benefitz “Future Thinkers” strapline. Being a very diverse company, I was able to take the lead on many projects including; identity, brand building, logos, large format design (billboards, indoor/ outdoor banners, building wraps, vehicle wraps), web design, studio and location photography. My role also included being the lead designer of Channel Magazine, a 130+ page North Shore (NZ) publication with a monthly readership of around 100,000. This encompassed cover concepts, art direction and design, feature layouts, as well as managing a team of two other designers.

Graphic Designer

Whistle - Advertising AgencyFull-time EmployeeDec 2007 - May 2009 • 1 yr 6 mosI was an integral part in the creation of strong design campaigns, collateral and catalogues that were results driven. Working with the team to ensure the communication was right before embarking on the concept and creative. Towards the end of 2008 my role moved to the production and print management side of the business. This involved pre-press and production of the necessary documentation including quotes, purchase orders, as well as press passing and approving the final artwork (on some occasions in Australia).

Freelance Graphic Designer

Origin Design + Communications LtdJan 2007 - Apr 2007 • 4 mosOn-call freelance designer for Origin Design in Whistler, Canada. Worked on construction, layout, and amendments to a wide range of printed material for local, national, and international clients.

Education

Natcoll Design Technology (Auckland Campus)

Diploma, Computer Graphic Design2002 - 2003

National College of Multimedia and Technology (Wellington Campus)

Certificate of Multimedia and Web Design, Multimedia and Web DesignJan 1999 - Jan 2000

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