Jasmine Lutz

Currently studying at UW-Madison for a BS in Graphic Design with a focus on UX design. I am set to graduate in May 2025 (yay!). I'm looking for opportunities that allow me to continue to grow as a UX/UI designer post-graduation. Along with my degree, I'll be leaving my college experience with a Certification in UX Design from Google and learnings from 2 design internships at PEOPLE Program and Brady Corporation. I'm super eager to keep learning & growing and I hope I can do so with your company! Thank you!

Projects

Portfolio

Check out my portfolio website made from scratch with Framer

Work History

PEOPLE Graphic/Web Design Intern

University of Wisconsin-MadisonRedesigned the PEOPLE website with Figma, WordPress, and HTML/CSS, improving UX/UI and accessibility for students and parents/guardians. Designed logo concepts and facilitated 2 focus groups (8-10 students each) to gather user feedback and iterate on design, improving alignment with student needs/wants and brand identity. Elevated the visual identity by creating graphics and merchandise for over 1,000 PEOPLE students using Adobe CC.

User Experience/Creative Design Intern

Brady CorporationJun 2024 - Aug 2024 • 3 mosCollaborated with UX and Creative teams to redesign Brady’s corporate site using Figma and create marketing assets for over 1 million customers. Conducted UX testing on 40+ users with UserZoom, simplifying findings & discussing solutions to enhance accessibility and usability on US & UK websites. Contributed to 10+ design projects within an Agile framework, gaining experience in corporate collaboration and project management. Redesigned the Internal Brady Media Library Website and Logo for all Brady employees and distributors around the globe.

Sales Associate

Jazzman ClothingOct 2022 - Oct 2023 • 1 yr 1 moWorked in two boutique locations and helped cultivate up to $15,000 during each shift. Aided 100+ customers weekly with selecting apparel for formal events.

Sales Associate

Goodwill Industries of Southeastern Wisconsin, Inc.Aug 2020 - Aug 2022 • 2 yrs 1 moManaged significant cash and credit transactions from an assigned cash drawer. Fostered an efficient and enjoyable environment through close collaboration with co-workers.

Education

University of Wisconsin-Madison

Bachelor of Science - BS, Graphic Design2021 - 2025

Coursera

Google UX Design Professional Certificate, User Experience Design2023 - 2024

Golda Meir High School

High School Diploma2017 - 2021

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