Jason Rydzewski

Growth Marketing Manager • Social Media Marketing Specialist • Content Marketing Manager • Cincinnati, OH, US

Onboarding

B2B Marketing

Web Analytics

Website Management

Google Analyics

Ad Copy

Content Strategy

Lead Generation

Marketing Analytics

Blog Marketing

Bing Ads

Brand Strategy

Funnel Designer

Market Research

Email Marketing

Growth

Growth Marketing

Campaign Marketing

Wireframing

Web Design

International Business

Digital Strategy

Integrated Marketing

Influencer Marketing

Video Promotion

Video Ad Campaigns

Global Marketing

Marketing Strategy

LinkedIn Ads

Digital Advertising

Display Ads

SMS Marketing

Paid Ads

Adobe Creative Suite

Ads Manager

Mobile Marketing

Digital Marketing

Retargeting

Search Engine Marketing

E-Commerce

Semrush

Marketing

Websites

Off-site SEO

On-site SEO

SEO

Advertising

Google Tag Manager

Google Search Ads

Google Webmaster Tools

Google Ads

Available for hire fromNegotiable

Contracts

Global Marketing Leader | E-commerce Director

As a seasoned marketing leader with a track record at Siemens Digital Industries Software, Advantech, and Informatica, I excel in driving conversions, optimizing ad spend, and enhancing audience engagement through strategic insights and advanced techniques. At Tenon's Advisory Board, I influence product strategies and marketing innovations for enterprise marketers. My expertise spans developing e-commerce platforms, leading sales growth initiatives, social media strategy, lead nurturing, and personalized email campaigns. Committed to innovation, I transform marketing practices, demonstrating their value.

Work History

Advisory Board - Product Council

TenonProviding valuable insights and feedback on current features and functionalities. Influencing the product roadmap to align with the evolving needs of enterprise marketers. Collaborating with peers and the development team to drive innovative solutions. Offering strategic direction to elevate marketing capabilities across organizations. Ensuring the product meets industry standards and addresses accessibility needs. Participating in customer research to understand user preferences and pain points. Supporting continuous improvement and quality enhancement efforts. Contributing to Tenon's mission of transforming how marketers work and prove their value.

Global Marketing Lead

Siemens Digital Industries SoftwareImproved conversions by 23% through strategic optimization of landing pages, A/B testing of ad copy and CTAs, and continuous refinement of audience targeting and segmentation. 49% increase in paid advertising CTR by leveraging insights from thorough audience research, crafting compelling ad copy and design, and continuously testing and refining campaign performance to drive maximum engagement and conversion. Achieved an 84% reduction in Cost Per Conversion by deploying advanced bid management techniques, fine-tuning audience targeting and segmentation, and improving ad relevance and quality scores. Generated multi-industry social media marketing strategy resulting in 21% increase in conversions.

Director of Ecommerce

AdvantechJan 2019 - Jan 2020 • 1 yr 1 moDirected the complete development of a customer-focused Ecommerce store, managing a team of 12 cross-functional experts in marketing, sales, supply chain, development, UI/UX, and product marketing. Devised and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share. Implemented a comprehensive product marketing strategy that included the redesign of the user experience, site functionality, resulting in 28% increase in sales.

Marketing Manager

InformaticaJan 2015 - Jan 2018 • 3 yrs 1 moBuilt and executed social media content strategy resulting in a 16% increase in user engagement. Optimized the lead scoring model and managed a lead nurturing strategy, resulting in a 12% increase in click-through rates. Designed and introduced a personalized email campaign using dynamic content, resulting in a 25% increase in email open rates and a 20% increase in revenue from email marketing efforts.

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