Jeanette A

Open to relocation

Semplice

Heuristic Evaluation

Design Systems

UI/UX Design

Available for hire fromNegotiable

Full-Time Roles

Contracts

Experience Designer that drives results

I am an experienced and passionate Experience Designer with over a decade in creating high-quality websites and digital products for various clients and industries. My core competencies include end-to-end UI designs, design annotations, design systems, design strategy, and art direction. I have worked with globally distributed teams and collaborated closely with developers, stakeholders, project managers, and design leaders to launch and lead complex design projects from end-to-end.

Projects

Optimized Website Elevates Platform Clarity By 80%

The project is for the mental health resource website where I am the initial UX and Lead UI Designer for this project. To provide the client with the best possible design strategy, I conducted research, gathered requirements, and analyzed SEO analytics. This helped me to understand the client's needs and develop a plan to address them effectively. As a result, 84% of participants felt the purpose of the updated website was clear and 79% felt the graphics and imagery supported the messaging on the page.See More

California Avocados' Website Revamp Boosts Traffic

Introduction California Avocados collaborated with our team to improve and identify potential optimization opportunities for their product. To achieve this objective, our UI/UX team joined efforts with our SEO and development team to formulate a smart strategy within the given timeframe. What I did Art Direction and Visual Design Mockup The information I gathered for this project, including the objectives and the company's situation, helped me determine how to approach the project and develop a proper design strategy that could meet the client's desired timeline and budget. Results - There was an impressive increased of at least 20% in organic sessions and new users for 'How to Grow an Avocado Tree,' 'Avocado Varieties,' 'Avocado Nutrition Facts,' and the Homepage. - Following the design changes, there was an immediate (9.1%) increase in page views to 224.9K.See More

A Robust Booking Portal Tailored For Corporate Guests - Web App

Introduction Millennium for Business is a dedicated business portal for both corporate and agent bookings. Through this, users can create and manage their guest base and bookings in a single and easy-to-use workspace. What I did Visual Design and Design System I established the overall look and feel and created a robust end-to-end design system that could scale across hundreds of pages intended to host a diverse set of media types and content. Global Team Collaboration Throughout this project, I worked closely with a variety of globally distributed collaborators and stakeholders, including Project and Product Managers, as well as 3rd party developers. With globally distributed collaborators, the design system I created needed to be both modular and flexible enough to not only accommodate core requirements but also future unknown edge cases. Results The value I brought to this project was establishing a robust and comprehensive design system. This significantly enhanced efficiency, particularly considering I was the sole UI designer on the team. Despite encompassing over 100 pages, I completed this project in less than five months, incorporating changes from both the client and internal stakeholders.See More

H-D™ Connect App Enhanced Mobility And Security

Led and streamlined the creation of design patterns while innovating new features tailored to project needs.

Enhancing the Bridle Paths Website Experience

At Bridle Paths, I led a comprehensive design audit and research process, aligning initial design concepts and wireframes with the company’s mission and objectives. I facilitated a collaborative session with client stakeholders, delivering a compelling presentation of website recommendations based on our research findings. I have also helped increase engagement by producing compelling marketing and digital assets tailored to specific project needs.See More

Fun Illustrations Outside Work

Here are some of the illustrations that I've done outside work. The concept is leaning towards a mix of puns, patterns, and botanical prints.See More

Work History

Freelance UI/UX Designer

Bridle PathsFreelancer- Created initial design concept and corresponding wireframes based on comprehensive design audit and research to better align with the company mission, goals, and objectives. - Conducted a work session website recommendation with client stakeholders based on research results. - Developed and delivered presentations to cross-functional teams to explain user interface design decisions and gather feedback for iterative improvements. - The updated donation page performed exceptionally well, raising $28K and surpassing the set fundraising goal.

Experience Designer

MullenLowe U.SNov 2018 - Dec 2023 • 5 yrs 2 mos- Responsible for end-to-end website optimization, oversaw the entire process from initial design concepts to design hand-off, bug fixes, and post-launch design enhancement. - Crafted initial wireframes, concepts, and conducted a comprehensive design audit. - Collaborated closely with product owners, 3rd party engineers, project manager, and UX designer to address the client’s goals & objectives. - Led multiple design iterations based on A/B testing and client feedback. - Managed the overall style guide and design system, post-launch design maintenance, new feature requests, and bug fixes. - Improved user experience by incorporating accessibility best practices into the design of digital products, resulting in increased satisfaction and usability for all users. - Led and streamlined the creation of design patterns while innovating new features tailored to project needs. - Improved website engagement by achieving an 80% clarity rate of the website's purpose and a 79% recognition rate of supporting graphics and imagery after implementing a successful website update.

Senior Designer

MullenLowe SingaporeFull-time EmployeeSep 2014 - Nov 2018 • 4 yrs 3 mos- Worked collectively with the UX design team, project management, and developers to formulate a design framework based on wireframes and project requirements using the Sitecore platform. - Created the responsive core content asset collection during the 1st phase of the project across 100+ properties worldwide. - Authored a comprehensive design guide inclusive of edge case scenarios for developer build. - Created the design system for the Millennium Hotels Corporate Booking Website (B2B) which allowed corporate clients of the Hotel Group to plan and book a large number of spaces, including hotel stay and conferences. - Successfully collaborated with team members located in different countries to deliver a global website on time. - The revamped consumer website design delivered an 18% spike in bookings and propelled direct revenue up by 21%.

Education

University of San Carlos

Bachelor Degree of Fine Arts, Major in Advertising ArtsJun 2003 - Mar 2007

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