Jemma Horne

I am an enthusiastic and results-driven digital marketing professional with a B.Com in Marketing Management, specializing in Google AdWords and Facebook Advertising. With years of experience managing diverse digital campaigns, I have honed my ability to create data-driven strategies that deliver measurable outcomes for clients across various industries. My expertise lies in optimizing pay-per-click (PPC) advertising, social media marketing, and SEO campaigns. Over the course of my career, I have managed over 100 Google AdWords campaigns, consistently meeting conversion and lead generation targets. I’ve also handled social media advertising on platforms like Facebook, Instagram, and WhatsApp Busines

Work History

Senior Digital Account Manager

Freshive Digital Monitor Google and Facebook advertising accounts with the media team for various customers in the automotive and retail industry. Determining client needs by conducting in-person or electronic meetings to outline their digital goals. Develop and share contact reports with clients Have a full understanding of clients’ needs and business objectives Develop relationships with key influencers within agency and agency partners Developing and implementing a comprehensive digital strategy for assigned clients. Overseeing the client's online presence and identifying areas of Improvement. Presenting effective digital and related social media content strategies Creating and maintaining positive, long-term relationships with clients to build trust. Acting as a point of contact for clients to address any digital management queries or concerns. Create monthly digital reports for clients analyzing the effectiveness of digital campaigns Keeping abreast with the digital industry. Project Management, including studio recordings, photo shoots, liaising with suppliers and negotiating prices. Managing the team's capacity with a variety of clients and ensuring to liaise timeline with clients to manage their expectations. Manage the creative and development team to ensure that all creatives for clients are to CI guidelines, that it will effectively meet the clients goals and objectives. Check the website and look into ways to optimise the website to ensure that the user journey for a potential customer is seamless. Utilise web analytics tools such as Google Analytics and Hotjar to track user behaviour and measure website performance Analyse data on different measurement metrics including conversion rate, bounce rate, click-through rate, and cart abandonment rate to identify areas for improvement and optimise website performance Developed and executed A/B tests to improve website design, product placement and media ads.

Advertising and Operations Manager

MDH Digital May 2019 - Aug 2022 • 3 yrs 4 mosManage Digital Campaigns for the main 5 key accounts in the Automotive industry of the company. Creating processes and policies in the company to ensure that all procedures between various departments are running smoothly. Ensuring that all systems are working and that leads are going through to customers CRM quickly and efficiently. Training the advertising team on various aspects of advertising and the systems that are used within the company. Managing new projects that are on-boarded by the company. Testing and reviewing new websites before they are approved by the customer. Managing briefs to developers on customer requirements for systems as well as websites. Ensure that the advertising team comply with the company's procedures and policies. Recruit new advertising staff members, including advertising the available position, shortlisting the best suited candidates and conducting interviews. Negotiating contract specifications and terms with clients or other external parties. Collaborating with the accounts team to ensure that all costs are aligned with customers invoices. Creation of quotes for any new customers as well as for current customers upsell opportunities. Reporting on the team's sales targets and strategizing with the team to ensure that we are looking at new possibilities to upsell customers on. Looking at new advertising possibilities for the company to venture into. Developed and executed digital marketing campaigns across multiple channels including email, social media, and display advertising. Implemented UTM tracking to track traffic from various platforms including mobile platforms to the website. Analysed UTM tracking data to measure campaign performance and optimise for maximum ROI. Utilised Google Analytics and other web analytics tools to measure and report on campaign success

Online Marketing Specialist

Jasper Consultants Full-time EmployeeJan 2016 - May 2019 • 3 yrs 5 mosResponsibilities Manage over 100 Google AdWords Campaigns. Work closely with clients to reach their marketing goals. Monitor the analytics to see how potential clients are browsing through the website and how they respond to AdWords campaigns. Perform daily management on AdWords accounts. Provide recommendations and execute strategies for opportunities. Conduct keyword research and selection for pay per click campaigns. Monitor campaigns results on an ongoing basis and make sure that they are meeting the client’s goals. Proactively make campaign recommendations. Utilize bid management tools and data modelling to maximize the effectiveness of the campaign. Monitor campaign results, analyse key metrics and optimize click through rate as well as conversion rates. Liaise with clients and discuss how to optimize websites and landing pages to get an optimal landing page experience. Create analytics accounts and link them to AdWords campaigns. Create specific goals as discussed with the client. Manage social media marketing accounts for clients. Run social media advertising on Facebook, Instagram and WhatsApp business. Create creative ads based on the client's corporate identity. Manage Ecommerce stores for various clients.

Education

University of pretoria

Bachelor's Degree, B.Comm Marketing Management Jan 2012 - Dec 2014

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