Jenna Satell

Brand Strategy

Brand Development

Brand Identity

Growth Marketing

Creative Strategy

Creative Direction

Available for hire fromNegotiable

Contracts

I create intentional brand stories + identities for beauty and wellness focused brands.

I am a brand architect & strategist with a founder's intuition and years of experience working with wellness and beauty brands in the agency space. I specialize in building brands from the inside out—developing magnetic positioning, visual and verbal identity systems, and go-to-market strategies that drive both emotional resonance and commercial results. As a founder myself, I bring a deep understanding of what it takes to build something from zero. On the agency side, I’ve led brand and creative strategy across startups and well established brands through rebrands, launches, and campaign development.

Projects

Barefaced Skincare

I've been working with Barefaced for the past 8 months, developing a continuous creative strategy to drive new customers across paid channels. Since the start of our partnership, I've increased new customers by 200%. My strategy focuses on targeting consumers in new areas of the US since their customer base is largely focused in the South East. By carefully crafting new campaigns that align with different consumer profiles across the US, we've been able to expand into NYC, LA, and Miami regions and grow awareness of the brand. See More

Evolv

I developed naming, positioning, and brand identity for Evolv. Through immense market research and working closely with the Evolv team, I developed a name for their brand that resonates with the founder mission and ideal customer profile. From there, I crafted intentional positioning to support the brand mission alongside design strategy for website and packaging to help prepare them for their launch. See More

Shirley Jane

I am the Founder and Creative Director of Shirley Jane Hair Care. I've developed the creative direction, branding, storytelling, and go-to-market launch strategy for Shirley Jane ahead of our October 2024 launch.See More

Work History

Director of Brand Strategy

DarkroomFull-time Employee

Brand Strategist

StructuredSep 2022 - Mar 2024 • 1 yr 7 mos

Growth Strategist

Loop ClubAug 2022 - Oct 2022 • 3 mos

Content Marketing Specialist

EX.COJan 2022 - Jul 2022 • 7 mos

Marketing Associate

EX.COApr 2021 - Jan 2022 • 10 mos

Business Development Representative

EX.COJul 2019 - Mar 2021 • 1 yr 9 mos

NoneFeb 2019 - Jun 2019 • 5 mos

Writer

Equal Time MagazineAug 2018 - Jan 2019 • 6 mos

Intern

Red Flag MediaMay 2018 - Jul 2018 • 3 mos

Education

Syracuse University

Bachelor's degree, Rhetoric and Composition/Writing Studies2015 - 2019

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