Jennifer Flores

Copywriting

Content Development

Content Strategy

Strategy & Business Development

Marketing Strategy

Available for hire fromNegotiable

Contracts

Brand Manager | Marketing Strategy Expert

With a Bachelor's Degree in Business Marketing from Sonoma State University, I have cultivated a robust career in brand management and marketing strategy. Currently, I serve as a Brand Manager at Skylar, where I develop and execute brand strategies to enhance brand awareness. Prior to this, I was a Social Media Content Strategy Manager at In8Love Wellness, focusing on social media strategies to boost brand engagement. My experience also includes a tenure as Brand Manager at Nasty Gal, where I oversaw brand development and marketing initiatives. I have also worked with The Estée Lauder Companies Inc. as an Associate in Education and Events, organizing educational events for Smashbox Cosmetics and GLAMGLOW. Additionally, I managed community engagement strategies at Smashbox Cosmetics, fostering community growth and engagement. My diverse experience across these roles has equipped me with a comprehensive understanding of brand management and marketing dynamics.

Projects

Jen Flores Copywriting Portfolio

An experienced copywriter specializing in beauty and lifestyle brands. From product packaging and website content to email campaigns, taglines, and 360 campaigns, I create compelling, brand-consistent copy that tells a story and drives engagement. Passionate about bringing brands to life through words, I craft messaging that connects with audiences and delivers resultsSee More

Jen Flores Marketing Portfolio

Experienced Brand Marketing Manager with a proven track record in leading full-funnel marketing campaigns, developing comprehensive 360 marketing plans, and driving brand growth within the beauty industry. Dedicated to upholding brand standards and delivering high- impact creative solutions.See More

Work History

Brand Manager

SkylarAs Brand Manager, I developed and executed 360 marketing plans to elevate brand awareness and drive sales. Collaborated with cross-functional teams and external partners, including PR and ad agencies, to deliver impactful campaigns and successful product launches. Maintained strong retail partnerships, managing day-to-day operations with Sephora and other accounts. Wrote all brand copy, including product packaging, website, emails, taglines, and campaign materials.

Social Media Content Strategy Manager

In8Love WellnessMar 2022 - Jun 2023 • 1 yr 4 mosDeveloped social media calendars and content strategies for Instagram and TikTok, aligning with brand goals. Created engaging visuals and videos, managed influencer trade programs, and optimized campaigns through KPI analysis. Strengthened community engagement by serving as the brand voice across platforms.

Brand Manager

Nasty GalJun 2022 - Jan 2023 • 8 mosAs Brand Manager, I developed the 360 brand marketing calendar and managed the US marketing budget, leading campaign development and influencer gifting programs. Produced high-impact influencer events, achieving significant social media impressions and conversions. Collaborated with PR agencies to amplify campaign reach and secure press coverage.

Associate, Education and Events- Smashbox Cosmetics & GLAMGLOW

The Estée Lauder Companies Inc.Jun 2021 - Jul 2022 • 1 yr 2 mosAs an Associate in Education and Events, responsible for organizing and executing educational events and training sessions for Smashbox Cosmetics and GLAMGLOW.

Manager, Community Engagement Strategy

Smashbox CosmeticsDec 2020 - Jul 2021 • 8 mosAs a Manager of Community Engagement Strategy, responsible for developing and implementing strategies to engage and grow the community around Smashbox Cosmetics.

Education

Sonoma State University

Bachelor’s Degree, Business Marketing2011 - 2016

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