Top Talent like Jennifer are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Jennifer M.

Content Marketing Manager • Atlanta, GA, US
Content Strategy
Messaging Strategy
Content Creation
Available for hire fromNegotiable
Contracts
Strategic Marketing Content Leader | Expert in Brand Messaging & Storytelling
I help brands break through the noise with scalable, AI-informed content strategies, brand messaging that resonates, and storytelling that builds trust and authority. Whether creating growth-oriented marketing content frameworks, developing your company’s unique brand voice and story, or ghostwriting thought leadership that positions your organization as an industry leader, I deliver measurable results backed by more than 20 years of experience. Services offered: Full-funnel, multichannel content strategy and governance, Content campaign planning and execution, Content audit and review, Brand and product messaging, Customer persona development, Sales enablement content development, Executive thought leadership content, Content creation, AI humanization.

Projects

What the White House Executive Order means for AI development and testing: Tricentis takeaways

Ghostwritten official company response to a 2023 Executive Order that significantly impacted the software testing industry.

Ticketmaster: An object lesson on the need for performance engineering

Ghostwritten blog, addressing a significant incident in the industry and written in collaboration with an internal subject matter expert.

What are You Doing for Patients with Coverage Gaps?

B2B blog

Creating the future of healthcare, together.

Product page on website

Work History

T

Content & Internal Communications Manager

TricentisMay 2022 - Aug 2024 • 2 yrs 4 mosLed targeted content strategies on customer-facing digital assets at a global SaaS company, driving B2B lead acquisition, customer and prospect engagement, and brand visibility. Spearheaded an innovative zero-budget content strategy that revitalized a dormant YouTube business channel; achieved 34% conversion to qualified leads in its inaugural quarter. Owned end-to-end strategy, content, editorial calendar, and execution of the corporate blog. Transformed blog from forgotten page into lead-generation tool and key component of marketing strategy averaging 3.1% conversions to qualified leads. Partnered with product, sales, and marketing teams to align content with campaign objectives, user personas, and the buyer journey. Stewarded corporate brand and tone. Pioneered an AI-enabled executive thought leadership program to drive organic traffic through high-value web content aligned with key search terms. Launched, operationalized, and managed the organization’s internal communications function. Increased executive email open rate by 12%. Co-founder, executive leadership team, and communications lead for Empower, an Employee-led Resource Group that celebrates and supports women working in tech.
V

Brand and Content Manager

Vytal, a brand of MedvantxSep 2021 - May 2022 • 9 mosShaped organizational value proposition, created brand story, and developed messaging for now-defunct digital health product in the consumer health space. Led design and implementation of B2B/DTC content strategies, empowering sales teams and boosting brand visibility. Collaborated with product and sales teams to develop, launch, and manage multichannel marketing communications campaigns in alignment with strategic goals. Partnered with product teams to develop and implement a persona-based strategy. Drove development, execution, and distribution of content deliverables and sales enablement materials. Developed, implemented, and monitored key performance indicators for content assets. Led internal/external rebrand communications and content strategy. Developed and distributed employee, partner, and prospect communications, executive messaging and talking points, blogs, web copy, and organic social media. Managed third-party vendor relationships to support marketing communications strategy and execute visual media, ensuring appropriate messaging and brand positioning.
E

Content Strategist

EducationDynamicsSep 2019 - Sep 2021 • 2 yrs 1 moLed client content strategy and execution at agency serving higher education institutions, driving enrollment and retention with integrated DTC digital and print campaigns. Delivered client enrollment growth averaging 0.5% above the 5-year industry benchmark by aligning messaging to institutional goals and student personas. Collaborated with clients to define student personas and develop tailored content plans in alignment with the student enrollment journey. Built a scalable sales enablement content library from the ground up. Identified key content gaps and collaborated cross functionally to develop and execute an end-to-end content strategy that supported the sales lifecycle. Implemented a structured taxonomy to enhance discoverability and accelerate sales cycles. Authored high-impact copy that resonated for client websites, email marketing communications, and direct mail, maintaining messaging consistency across channels. Set and monitored key performance indicators, adjusting strategies for improvement.
T

Communications Consultant, Human Resources

TrustmarkMay 2018 - Sep 2018 • 5 mosCreated a scalable internal communications strategy aligned with best practices at a mid-sized benefits provider struggling with poor lifecycle initiative compliance and low employee engagement. Positioned organization to improve employee understanding of critical processes through improving email open rates by up to 20% in 2019. Identified communications barriers and designed a comprehensive improvement plan designed to improve internal email open rates, increase executive transparency, and improve employee engagement. Coached senior leadership on plan implementation and internal communications methodology. Created evergreen role-specific communications toolset comprising online tutorials, a style guide, and a best practices guide. Developed a monthly communications map to guide future communications strategy. Facilitated a data-driven strategy with the purchase and implementation of an email management and metrics analysis tool.
C

Senior Writer, Editor

Consumer Media NetworkDec 2008 - May 2018 • 9 yrs 6 mosManaged a team of 2-5 freelance writers, ensuring high quality content and timely delivery of SEO-driven web copy designed to attract consumers considering higher education. Supervised editorial process to ensure quality standards were met and content was timely. Wrote engaging long-form content on contemporary higher education issues.
C

Marketing Coordinator, Marketing Manager, Product Manager

CCH, a Wolters Kluwer businessDec 2002 - Dec 2008 • 6 yrs 1 moAnalyzed market trends and customer feedback to optimize product offerings and enhance customer experience for tax and accounting professional services publisher. Developed and managed customer and prospect communications campaigns for $53M suite of print products and $9M online continuing education resource. Collaborated cross-functionally to implement, manage, measure, and improve B2B and B2C marketing strategies.

Education

L

Loyola University Chicago

Bachelor of Science (B.S.), Communication and Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Strategic Marketing Content Leader | Expert in Brand Messaging & Storytelling
I help brands break through the noise with scalable, AI-informed content strategies, brand messaging that resonates, and storytelling that builds trust and authority. Whether creating growth-oriented marketing content frameworks, developing your company’s unique brand voice and story, or ghostwriting thought leadership that positions your organization as an industry leader, I deliver measurable results backed by more than 20 years of experience. Services offered: Full-funnel, multichannel content strategy and governance, Content campaign planning and execution, Content audit and review, Brand and product messaging, Customer persona development, Sales enablement content development, Executive thought leadership content, Content creation, AI humanization.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jennifer are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jennifer M.

Content Marketing Manager • Atlanta, GA, US
Content Strategy
Messaging Strategy
Content Creation
Available for hire fromNegotiable
Contracts

Projects

What the White House Executive Order means for AI development and testing: Tricentis takeaways

Ghostwritten official company response to a 2023 Executive Order that significantly impacted the software testing industry.

Ticketmaster: An object lesson on the need for performance engineering

Ghostwritten blog, addressing a significant incident in the industry and written in collaboration with an internal subject matter expert.

What are You Doing for Patients with Coverage Gaps?

B2B blog

Creating the future of healthcare, together.

Product page on website

Work History

T

Content & Internal Communications Manager

TricentisMay 2022 - Aug 2024 • 2 yrs 4 mosLed targeted content strategies on customer-facing digital assets at a global SaaS company, driving B2B lead acquisition, customer and prospect engagement, and brand visibility. Spearheaded an innovative zero-budget content strategy that revitalized a dormant YouTube business channel; achieved 34% conversion to qualified leads in its inaugural quarter. Owned end-to-end strategy, content, editorial calendar, and execution of the corporate blog. Transformed blog from forgotten page into lead-generation tool and key component of marketing strategy averaging 3.1% conversions to qualified leads. Partnered with product, sales, and marketing teams to align content with campaign objectives, user personas, and the buyer journey. Stewarded corporate brand and tone. Pioneered an AI-enabled executive thought leadership program to drive organic traffic through high-value web content aligned with key search terms. Launched, operationalized, and managed the organization’s internal communications function. Increased executive email open rate by 12%. Co-founder, executive leadership team, and communications lead for Empower, an Employee-led Resource Group that celebrates and supports women working in tech.
V

Brand and Content Manager

Vytal, a brand of MedvantxSep 2021 - May 2022 • 9 mosShaped organizational value proposition, created brand story, and developed messaging for now-defunct digital health product in the consumer health space. Led design and implementation of B2B/DTC content strategies, empowering sales teams and boosting brand visibility. Collaborated with product and sales teams to develop, launch, and manage multichannel marketing communications campaigns in alignment with strategic goals. Partnered with product teams to develop and implement a persona-based strategy. Drove development, execution, and distribution of content deliverables and sales enablement materials. Developed, implemented, and monitored key performance indicators for content assets. Led internal/external rebrand communications and content strategy. Developed and distributed employee, partner, and prospect communications, executive messaging and talking points, blogs, web copy, and organic social media. Managed third-party vendor relationships to support marketing communications strategy and execute visual media, ensuring appropriate messaging and brand positioning.
E

Content Strategist

EducationDynamicsSep 2019 - Sep 2021 • 2 yrs 1 moLed client content strategy and execution at agency serving higher education institutions, driving enrollment and retention with integrated DTC digital and print campaigns. Delivered client enrollment growth averaging 0.5% above the 5-year industry benchmark by aligning messaging to institutional goals and student personas. Collaborated with clients to define student personas and develop tailored content plans in alignment with the student enrollment journey. Built a scalable sales enablement content library from the ground up. Identified key content gaps and collaborated cross functionally to develop and execute an end-to-end content strategy that supported the sales lifecycle. Implemented a structured taxonomy to enhance discoverability and accelerate sales cycles. Authored high-impact copy that resonated for client websites, email marketing communications, and direct mail, maintaining messaging consistency across channels. Set and monitored key performance indicators, adjusting strategies for improvement.
T

Communications Consultant, Human Resources

TrustmarkMay 2018 - Sep 2018 • 5 mosCreated a scalable internal communications strategy aligned with best practices at a mid-sized benefits provider struggling with poor lifecycle initiative compliance and low employee engagement. Positioned organization to improve employee understanding of critical processes through improving email open rates by up to 20% in 2019. Identified communications barriers and designed a comprehensive improvement plan designed to improve internal email open rates, increase executive transparency, and improve employee engagement. Coached senior leadership on plan implementation and internal communications methodology. Created evergreen role-specific communications toolset comprising online tutorials, a style guide, and a best practices guide. Developed a monthly communications map to guide future communications strategy. Facilitated a data-driven strategy with the purchase and implementation of an email management and metrics analysis tool.
C

Senior Writer, Editor

Consumer Media NetworkDec 2008 - May 2018 • 9 yrs 6 mosManaged a team of 2-5 freelance writers, ensuring high quality content and timely delivery of SEO-driven web copy designed to attract consumers considering higher education. Supervised editorial process to ensure quality standards were met and content was timely. Wrote engaging long-form content on contemporary higher education issues.
C

Marketing Coordinator, Marketing Manager, Product Manager

CCH, a Wolters Kluwer businessDec 2002 - Dec 2008 • 6 yrs 1 moAnalyzed market trends and customer feedback to optimize product offerings and enhance customer experience for tax and accounting professional services publisher. Developed and managed customer and prospect communications campaigns for $53M suite of print products and $9M online continuing education resource. Collaborated cross-functionally to implement, manage, measure, and improve B2B and B2C marketing strategies.

Education

L

Loyola University Chicago

Bachelor of Science (B.S.), Communication and Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.