Jenyse McGinnis

Strategic brand and web designer passionate about helping service-based businesses attract high-paying clients with elevated, cohesive design. With a background in creative advertising and a focus on high-end brand transformation, I’ve crafted impactful identities and websites that drive growth and resonate with premium audiences. Outside of designing, I enjoy exploring new cities and capturing moments that inspire my creative projects.

Projects

Branding for Finanial Mindset Coach

Overview Desires of Life empowers Christian Black women to transform their money mindsets and embrace financial freedom. Led by certified life and money coach Kyra, we provide personalized coaching, faith-centered workshops, and resources to help clients overcome limiting beliefs and pursue a life of financial and spiritual abundance. The Challenge The Desires of Life Challenge involved creating a fresh brand identity for Kyra's faith-centered coaching business. As she prepared to expand her offerings, she recognized the need for updated branding that resonated with her audience. Although she had a clear vision, Kyra lacked the time and expertise to bring it to life herself. Our rebranding project provided her with a cohesive, elevated look and feel, aligning with her mission to empower Christian women to achieve financial and spiritual abundance. The Solution Our solution included a complete brand strategy for Desires of Life, setting the creative direction for Kyra’s refreshed brand. We crafted cohesive branding and collateral, including social media templates, reel covers, virtual business cards, and professional branded photography. Additionally, we refined her target audience and messaging strategy, empowering her marketing efforts and ensuring her brand connects deeply with her audience as she expands her offerings.See More

Brand and Website Design for Therapy Practice

Overview Victory Counseling Services is a therapy practice focused on cultural competence and relatability. The goal of this project was to develop a warm and professional brand identity, a responsive website, and a social media strategy that reflects the practice's commitment to healing, growth, and community support. The Challenge Victory Counseling Services wanted to establish a professional yet relatable brand that resonated with diverse communities while promoting trust and accessibility. They needed a modern website that offered easy navigation, online booking, and clear information about services. The Solution By developing a cohesive brand identity and creating a user-friendly, optimized website, we positioned Victory Counseling as a trustworthy, relatable, and culturally competent service provider. The social media strategy further enhanced engagement and brand awareness, making Victory Counseling more visible to the communities they serve.See More

Branding and Web Design for Photographer

Overview Meridy Productions, a creative agency specializing in photography and videography, needed a cohesive brand identity and a website to highlight their portfolio and attract new clients through a polished digital presence. The Challenge Meridy Productions was looking to establish a clear, recognizable brand identity and create an engaging digital presence to attract clients and showcase their creative work effectively. The Solution We developed a strong brand identity with a clean, modern logo and a responsive website to showcase their portfolio. Our strategy included creating a user-friendly interface and a visually engaging digital presence to help boost client engagement.See More

Brand Design for Luxury Hair Company

Overview Classy Kei is a luxury hair extensions brand that wanted to stand out in a competitive market by positioning itself as premium yet approachable. The project’s goal was to develop a distinctive brand identity, a cohesive social media strategy, and marketing materials that reflect Classy Kei’s high-end products and personal touch. The Challenge Classy Kei wanted to create a luxury brand that stood out in the crowded hair extension market while maintaining a personal connection with customers. They needed a brand identity and social media strategy that reflected their high-quality products and resonated with their audience. The Solution We crafted a luxury brand identity that balanced elegance with a bold personality, incorporating unique colors and fonts to set Classy Kei apart. Our social media strategy focused on creating visually stunning, on-brand content that consistently engaged followers and showcased the brand’s premium offerings.See More

Work History

Founder

JD Creative StudiosFull-time EmployeeJD Creative Studios specializes in helping service-based businesses attract high-paying clients through strategic, high-end design solutions. Our approach is built around creating cohesive brand identities and refined online experiences that elevate your business and resonate with discerning audiences. By combining impactful visuals with tailored strategies, we empower your brand to stand out in a competitive market and connect deeply with clients who value quality and professionalism. At JD Creative Studios, we don’t just design; we craft brand experiences that turn potential clients into loyal, high-value customers.

Graphic Design Marketing Intern

MSU Health CareCrafted an extensive portfolio of print materials, seamlessly communicating the essence of over 40 clinics' services to enhance patient engagement. Collaborated closely with healthcare professionals, ensuring content accuracy and adherence to brand integrity. Skillfully balanced multiple design projects, showcasing stellar project management skills and meticulous attention to detail. Instrumental in evolving MSU Health Care's visual identity, aligning design initiatives with overarching branding strategies to bolster the organization's professional image.

Street Team Member

Michigan State UniversitySpearheaded transformative social media campaigns for nonprofit organizations, markedly amplifying engagement and broadening reach. Championed collaborative efforts to develop and implement cohesive brand strategies, achieving a unified and compelling brand narrative across all platforms. Demonstrated artistic prowess by designing visually arresting graphics, logos, infographics, and marketing collateral, significantly elevating brand awareness and ensuring messages resonated deeply with target audiences.

Graphic Design & Social Media Intern

Gus Macker #JacksonMIJan 2023 - Aug 2023 • 8 mosOrchestrated the creation of captivating promotional content, propelling the Gus Macker brand to new heights with record-breaking digital engagement. Engineered strategic social media campaigns in synergy with marketing objectives, culminating in a substantial 40% growth in audience engagement and setting a new benchmark with over 250 team sign-ups. Masterminded a marketing strategy that shattered expectations and generated a remarkable $5,000 in sponsorship surpluses, underscoring my strategic acumen and creative prowess.

Marketing Communications Intern

Mosaic CCDAMay 2019 - Sep 2022 • 3 yrs 5 mosSteered social media platforms with strategic finesse, achieving an impressive 4% engagement rate by broadcasting pivotal community updates. Led a pivotal fundraising campaign, orchestrating efforts that culminated in over $5,000 raised for local initiatives, showcasing exceptional organizational and leadership capabilities. Revitalized operational efficiencies, implementing a clothing organizational system that propelled profits by 20%, highlighting my innovative approach to problem-solving and operational excellence.

Education

Michigan State University

Bachelor of Arts - BA, Advertising2020 - 2024

St. Joseph High School

2020

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