Jessalyn Bondoc

Passionate Digital Graphic Designer with a knack for creating eye-catching, impactful designs. With experience in social media, email layouts, paid media, and websites, I excel at keeping brands fresh, cohesive, and visually engaging while staying current with trends and crafting content that resonates with all age groups. I'm an advocate for accessible design, ensuring that everyone can interact with each creation. Whether you're looking to refresh your brand or launch a new campaign, I bring creativity, attention to detail, and a collaborative approach to ensure every design connects with your audience.

Projects

Pinnacle Elements Inc.

"From the very beginning, Jessalyn was very professional. Her presentation of options was also excellent–easy to understand and she was able to show all the options clearly." - Allan A. (Founder of Pinnacle Elements Inc.) Pinnacle Elements Inc. is a chemical wholesale distributor company based in Toronto, ON. Objective: Design a clean, minimal logo and develop a comprehensive brand guideline that reflects Pinnacle Elements’ professionalism, reliability, and expertise in the chemical distribution industry. Challenges: Initially, the client was presented with symbolic logos that incorporated abstract and chemical-related imagery. However, the final direction moved toward a lettermark logo for a simpler and more sophisticated brand identity. Design Approach: Logo Style: Minimalist lettermark logo, focusing on the company’s initials to convey simplicity and trustworthiness. Color Palette: Neutral tones such as blues, grays, and white to reflect professionalism, stability, and clarity. Fonts: Clean, modern sans-serif fonts to communicate the company’s straightforward approach and industry expertise. Symbolism: Reduced to a focus on typography, ensuring the logo remains timeless and versatile. Deliverables: Logo Designs: Multiple variations of a lettermark logo to explore options for simplicity and effectiveness. Brand Guideline: A detailed document covering logo usage, color schemes, typography, and application rules for consistent branding across all platforms. Outcome: A professional, minimalistic lettermark logo and brand guideline that aligns with Pinnacle Elements’ values of reliability and clarity, positioning the brand strongly within the chemical distribution industry.See More

Alcea

About: A menstrual tracking app, but just any common one. No need for awkward phone calls. No need for in-person visit. Just chat with your doctor or any medical professional on this app. Objective: Develop an intuitive menstrual tracking app that provides not only cycle monitoring but also direct access to medical professionals for real-time consultations. The app eliminates the need for phone calls or in-person visits by allowing users to chat with healthcare providers and schedule appointments seamlessly. Design Approach: Features: Menstrual cycle tracking, symptom logging, in-app medical chat, appointment scheduling, and health summaries. Style: Friendly, feminine, and supportive. A soft color palette of pinks and greens with rounded, approachable fonts to create a welcoming environment. User Experience: Clean, easy-to-navigate interface focused on user comfort, privacy, and quick access to personalized health advice.See More

Dozen on the Avenue

Dozen On The Avenue is a fresh bakery shop known for its delightful pastries and inviting atmosphere. Objective: Design a charming, inviting logo that visually represents the warmth, freshness, and joy of Dozen On The Avenue. The logo should feel like a sweet treat itself, embodying the bakery’s welcoming atmosphere and unique offerings. Design Approach: Style: Friendly, warm, and nostalgic with a modern twist. Color Palette: A soft pastel color palette that evokes warmth and sweetness, such as pale pinks, soft yellows, mint greens, and gentle creams. Typography: Playful and welcoming, yet refined. Iconography: Incorporate bakery elements such as a stylized doughnut, cupcake, or pastry to reinforce the bakery theme. Deliverables: Primary Logo: A versatile logo suitable for signage, packaging, social media, and branding materials. Brand Guidelines: A set of guidelines outlining color usage, typography, iconography, and logo placement to ensure consistent brand representation across all platforms. Outcome: A visually delightful logo that embodies the charm, sweetness, and warmth of Dozen On The Avenue. The design will stand out with its pastel palette and playful typography, inviting customers to experience the bakery’s unique, fresh offerings and joyful atmosphere.See More

Fria Beauty

Fria Beauty is a clean beauty brand dedicated to enhancing natural beauty through pure and sustainable products. Objective: Design a sophisticated and minimalist logo that captures the essence of Fria Beauty’s commitment to natural beauty. The logo should embody purity, simplicity, and freshness, inviting customers into a world of radiant skincare. Design Approach: Style: Minimalist, elegant, and clean. Color Palette: A soft and clean color scheme that evokes nature and purity. The colors should promote calmness and freshness. Typography: The font should be elegant but not overly decorative, conveying luxury and simplicity in harmony. Deliverables: Primary Logo: A refined logo suitable for use across digital platforms, packaging, and promotional materials. Brand Guidelines: A document outlining color usage, typography, iconography, and placement rules to ensure a consistent and cohesive brand identity. Outcome: A visually appealing and sophisticated logo that embodies Fria Beauty’s commitment to clean and natural beauty. The design will reflect the brand’s values of purity and simplicity, resonating with eco-conscious customers seeking a luxurious yet natural skincare experience. See More

Matcha Moments

Matcha Moments – a health-focused brand offering vegan, sugar-free, and gluten-free matcha drinks. Mission: Matcha Moments is the newest addition to the health drinks market and is here to bring you healthy and vitamin-packed drinks in an *actually* delicious way! Matcha Moments creates the very best bottled and canned matcha drinks that are always vegan, sugar-free and gluten-free and will make your whole body shine! Objective: Design a fresh, modern logo that reflects the brand’s focus on vibrant health, deliciousness, and premium, natural ingredients. The logo should resonate with health-conscious consumers and convey energy, refreshment, and quality. Design Approach: Style: Minimalistic, clean, and contemporary with organic elements. Color Palette: Greens and oranges to represent health, organic, premium quality. and refreshment. Fonts: Clean, modern sans-serif typeface, emphasizing clarity and freshness. Symbolism: Incorporating matcha leaves, swirls, or circular shapes to evoke harmony, energy, and flow.See More

Work History

Digital Graphic Designer

Book DepotFull-time EmployeeDevelop visually compelling designs for digital platforms, including social media, online ads, email campaigns, and websites, ensuring alignment with brand guidelines. Collaborate with the marketing team to translate creative briefs into effective design solutions, maintaining consistency and a cohesive brand presence across all digital channels. Stay updated on industry trends and emerging technologies, incorporating them into designs. Use basic coding skills to optimize website designs and enhance user experience. Manage multiple projects, meet deadlines, and maintain high-quality standards while working closely with copywriters and brand managers to align design and messaging. Maintain organized project files for easy reference.

Graphic Designer

Book DepotFull-time EmployeeApr 2022 - Jul 2023 • 1 yr 4 mosCreate online and offline graphic-based content for all of our brands. Design and develop marketing materials including newspaper ads, sale graphics, rack cards, sell sheets, and homepage banners. Make data-driven decisions to consistently improve upon design work and customer engagement. Capture and edit product photography, videos, and other multimedia content. Work with the marketing team to develop and execute sales and promotions for our various brands.

Graphic Design Intern

Book DepotMar 2022 - Apr 2022 • 2 mosAssisted in creating graphic content and supporting the design team with various projects, gaining hands-on experience in a professional setting.

Freelance Graphic Designer

Self-employedSep 2021 - Apr 2022 • 8 mosWorked independently to create graphic designs for various clients, managing projects from concept to completion.

Restock

Book DepotJun 2021 - Sep 2021 • 4 mosResponsible for restocking inventory and ensuring product availability on the sales floor.

Education

Centennial College

Diploma of Education, Graphic Design

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Digital Graphic Designer | Brand Specialist

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Jessalyn Bondoc

Graphic Designer • Niagara Falls, ON, CA

Graphic Design

Creative Strategy

Branding

Creative Marketing

Digital Advertising

Adobe Creative Cloud

Illustrator

Sticker Creation

Brand Design

Logo Design

Advertising

Paid Ads

Display Ads

UI/UX Design

Available for hire fromNegotiable

Contracts