Jim Tirone

User-Centered Design

Product Development

Product Design

UX Strategy

UI/UX Design

Product Strategy

Industrial Design

Design Systems

Design

User Flows

Design Thinking

Available for hire fromNegotiable

Contracts

A multi-disciplinary design leader, creating digital and physical products, and experiences. I take a hands-on, human-centered approach in leading teams to solve complex systems challenges, through products that delight users, generate engagement, and amplify value to the business. Recognized as a leader who has shaped designs influence through empathy and data-driven processes. I have transformed my teams to be effective, value-added Product partners, delivering consistent quality results. Previously as Head of Design at Butterfly Network, I led a team that developed portable hand-held ultrasound devices and software pairings to bring accessible medical diagnostic imaging to some of the world's most remote and underserved areas. Domains: Health Care | Med Tech | Health & Wellness Areas of Expertise: Leadership | Team Management | Process Improvement | Software Product Design | Hardware Design | Strategy | Connected Experiences | IoT | User-Centered Design | Agile Methodologies

Work History

Head of Design (fractional)

V1EWPOINT. MedicalContract EmployeeA medical device and software manufacturer developing a handheld imaging product for vascular access and needle guidance. Early stage, 8-10 employees. ● Advisor to Founders and CEO. Helped craft product strategy, and determined market fit with the founding team. ● Supported pitch to clearly articulate user-centered value proposition, and engaged investors for initial seed round. ● Transformed functional proof-of-concept to miniaturized ready-for-market product, addressing core user needs. ● Designed hardware device and digital interface in collaboration with founders and small cross functional team of technical experts. Envisioned and executed on MVP embedded digital experience and clinician cloud app.

Head Of Design | Software & Hardware

Butterfly Network, Inc.Jul 2021 - Aug 2023 • 2 yrs 2 mosA medical device and software manufacturer developing products for clinical ultrasound. ∼250-600 employees. Butterfly ultrasound probes connect to a mobile device and are controlled via app. Patient scans are then stored and managed on a Cloud platform. My team was responsible for Software and Hardware design. ● Rebuilt the Design Team. Transformed an underdeveloped design function into an effective, value-added Product partner with consistent quality results. ● Scaled from 1 to 15 Product (UX/UI) & Industrial Designers to support a growing product ecosystem. ● Re-structured for Agile alignment; Established tools, methodologies, and standards to ensure a cohesive, high value user experience across hardware and suite of software products. ● Directed redesign of core software products, enabled expansion into larger enterprise user base, as well as ground-up products, broadening the Butterfly portfolio, unlocking new key markets. ● Transformed and launched key SaaS products including: Butterfly iQ app (iOS & Android), Compass (Enterprise Cloud), E-Comm site, ScanLab (iOS app), Butterfly Garden (SDK); serving over 150k users, resulting in 58% growth in recurring revenue. ● Architected growth strategy across all hardware (probes, accessories, storage, packaging & next-generation products) increasing margins by 10%-30% and driving a 20% increase in customer acquisition.

Design Director | Advisor | Hardware, Software, UX

Design ConsultingProviding consulting and advisory services for startups and mid-size teams in healthcare services, med device development, and consumer products. Clients include Detect, Aukey, V1EWPOINT Medical.

Senior Designer

Farm Design, Inc.Nov 2015 - Jul 2021 • 5 yrs 9 mosA full service product development consultancy specializing in healthcare products. ∼60 employees. Farm is part of Flex, a global contract manufacturer of healthcare and consumer products and a leader in IoT development. ● Led ID and UX efforts as part of multi-disciplinary teams developing Healthcare, Scientific and Robotic products, often embedded with client internal teams. ● Supported clients include Amazon, Amgen, Baxalta, Bayer, BD, Canon, Ethicon, Farapulse, IDEX, Gilbarco, J&J, Medtronic, Optinose, Syncardia, Teva, Virtual Incision, Waters. ○ Bayer Healthcare - Led design of hardware and software for powered contrast injection system. 2+ year engagement. Led weekly design reviews. Crafted product strategy. Design for manufacture (2024 launch) ○ Amgen - Facilitated co-creation workshops, leading to development of a suite of products supporting SureClick pen injector platform, easing patient use and improving adherence. ○ Syncardia - Developed a 2nd gen wearable artificial heart driver. Hardware, Softgoods & Digital UI; improving product reliability, manufacturability, and patient experience. ● Guided and provided mentorship to junior/mid level designers & managed the internship program.

Principal Designer

Stanley Black & Decker, Inc.Jul 2007 - Nov 2015 • 8 yrs 5 mosA global manufacturer of consumer and professional tools, and construction equipment. ∼50k employees. I worked in the Global Power Tools group. ● Design Lead for DeWALT cordless outdoor portfolio. Brands first entry into professional landscaping tools. Unlocked a new market opportunity, and generated 10% organic growth in its first year. ● Managed a team of 2 Designers supporting the outdoor expansion & provided guidance for overseas design teams. ● Design Lead for the Porter Cable & Stanley FatMax power tools portfolio. Revitalized the brands through development of a new Visual Brand Language (VBL), competitive intelligence & new product innovation. ● Contributed to product roadmaps, and long term commercial strategy positioning each brand as regional market leaders; driving 16% growth to 200M. ● Led the Industrial Design internship program. Responsible for recruitment, mentorship and oversight project deliverables.

Industrial Designer

Thermo Fisher ScientificMar 2006 - Jul 2007 • 1 yr 5 mosIndustrial Designer contributing to the development of scientific instruments and laboratory equipment, focusing on user-centered design and ergonomic improvements.

Education

Massachusetts College of Art and Design

Industrial Design, Industrial Design

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