Top Talent like Joe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joe MacKenzie

Creative & Brand Strategist • Content Marketing Manager • Social Media Marketing Specialist • Atlanta, GA, US
Analytics
Go-to-market Strategy
Game Development
Social Media Management
Community Building
TikTok
Social Media Marketing
Marketing
Brand Ambassador
Brand Development
Brand Strategy
Promotional Marketing
Advertising
Branding
Available for hire fromNegotiable
Contracts
Experienced MBA Graduate and Former Senior Brand Manager Specializing in Game Marketing and Brand Strategy
Results-driven Brand and Marketing Manager with 8+ years of experience in the gaming industry, specializing in Brand Management, Product Marketing, Digital Strategy, Esports, and Creative Planning. A passionate gamer with a data-driven mindset, exceptional time management skills, and a collaborative, can-do attitude. Adept at crafting compelling marketing campaigns that resonate with players and drive engagement. Outside of work, an avid fan of gaming, esports, board games, travel, hiking, and music. MBA graduate from Louisiana State University, Shreveport!

Work History

M

Senior Brand Manager

Mountaintop StudiosLed the go-to-market strategy for Spectre Divide, achieving top 25 status on Steam with over 700,000 wishlists and breaking into the top 10 most streamed games on Twitch during Closed Beta. Continued to lead GTM planning for Spectre Divide's subsequent Seasonal and Console releases. Developed and executed comprehensive marketing campaigns resulting in tens of millions of impressions and store visits, while successfully managing multiple Twitch drop and esports initiatives with significant user participation. Established and expanded the brand identity system, transforming minimal initial guidelines into a comprehensive 40+ page brand resource that directed all marketing efforts. Spearheaded social media content strategy on TikTok that substantially increased visibility, follower count, and engagement across multiple platforms. Managed DLC planning and implementation, creating additional revenue streams while providing valuable post-launch content for players.
M

Brand Manager

Mountaintop StudiosOct 2023 - Mar 2025 • 1 yr 6 mosDeveloped, implemented, and continually refined the overall brand strategy to increase brand awareness, resonate with target audiences, and drive player loyalty. Planned and executed integrated marketing campaigns to promote game releases, seasonal content, expansions, and events across various platforms (digital, social media, etc.). Collaborated with the creative team to develop compelling marketing materials, including trailers, social media content, artwork, and promotional assets that align with the brand identity. Identified and established partnerships with prominent brands, influential figures, and content creators within the gaming community to expand reach and engagement. Worked with external agencies to deliver compelling marketing initiatives that deliver against the company’s brand and business objectives. Developed and managed marketing budgets effectively, ensuring resources are allocated optimally across various marketing channels and campaigns. Monitored and analyzed campaign performance, brand health metrics, and market trends to make data-driven decisions and adjust strategies as needed.
R

Marketing Producer

RallyHereJun 2023 - Oct 2023 • 5 mosMarketing Producer for RallyHere - a new startup offering a fully integrated platform for live service games. You build great games. We power your multi-platform backend live operations.
H

Brand Specialist

Hi-Rez StudiosApr 2022 - Jun 2023 • 1 yr 3 mos
H

Marketing Video Content Producer

Hi-Rez StudiosDec 2019 - Apr 2022 • 2 yrs 5 mosIdentifying Marketing Needs and Applying Digital Content Solutions. Brainstorming Content Ideas. Scriptwriting, Filming, Editing, and Producing Content for Youtube Channels with combined over 2,600,000 subscribers. Capturing In-Game Content.
H

Broadcast Producer

Hi-Rez StudiosAug 2019 - Dec 2019 • 5 mos
H

Associate Broadcast Producer

Hi-Rez StudiosAug 2017 - Dec 2019 • 2 yrs 5 mos
H

Associate Event Coordinator

Hi-Rez StudiosJun 2017 - Aug 2017 • 3 mosGame Testing, Information Technology Support, Event Planning, Project Coordination.
U

Production Intern

UGA Performing Arts CenterAug 2014 - May 2017 • 2 yrs 10 mosOperating Stage Facilities, Working with Stage Lighting, Working with Audio Systems, Assuring Comfort of Visiting/Performing Artists.
U

Stage Crew

UGA Performing Arts CenterSep 2013 - Aug 2014 • 1 yrProvided Technical Support and Hospitality to artists and performers.

Education

L

LSU Shreveport

Master of Business Administration - MBA, Marketing2019 - 2021
T

The University of Georgia

Bachelor's degree, Entertainment and Media Studies2013 - 2017
G

Georgia Gwinnett College

Dual Enrollment2012 - 2013

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced MBA Graduate and Former Senior Brand Manager Specializing in Game Marketing and Brand Strategy
Results-driven Brand and Marketing Manager with 8+ years of experience in the gaming industry, specializing in Brand Management, Product Marketing, Digital Strategy, Esports, and Creative Planning. A passionate gamer with a data-driven mindset, exceptional time management skills, and a collaborative, can-do attitude. Adept at crafting compelling marketing campaigns that resonate with players and drive engagement. Outside of work, an avid fan of gaming, esports, board games, travel, hiking, and music. MBA graduate from Louisiana State University, Shreveport!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Joe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joe MacKenzie

Creative & Brand Strategist • Content Marketing Manager • Social Media Marketing Specialist • Atlanta, GA, US
Analytics
Go-to-market Strategy
Game Development
Social Media Management
Community Building
TikTok
Social Media Marketing
Marketing
Brand Ambassador
Brand Development
Brand Strategy
Promotional Marketing
Advertising
Branding
Available for hire fromNegotiable
Contracts

Work History

M

Senior Brand Manager

Mountaintop StudiosLed the go-to-market strategy for Spectre Divide, achieving top 25 status on Steam with over 700,000 wishlists and breaking into the top 10 most streamed games on Twitch during Closed Beta. Continued to lead GTM planning for Spectre Divide's subsequent Seasonal and Console releases. Developed and executed comprehensive marketing campaigns resulting in tens of millions of impressions and store visits, while successfully managing multiple Twitch drop and esports initiatives with significant user participation. Established and expanded the brand identity system, transforming minimal initial guidelines into a comprehensive 40+ page brand resource that directed all marketing efforts. Spearheaded social media content strategy on TikTok that substantially increased visibility, follower count, and engagement across multiple platforms. Managed DLC planning and implementation, creating additional revenue streams while providing valuable post-launch content for players.
M

Brand Manager

Mountaintop StudiosOct 2023 - Mar 2025 • 1 yr 6 mosDeveloped, implemented, and continually refined the overall brand strategy to increase brand awareness, resonate with target audiences, and drive player loyalty. Planned and executed integrated marketing campaigns to promote game releases, seasonal content, expansions, and events across various platforms (digital, social media, etc.). Collaborated with the creative team to develop compelling marketing materials, including trailers, social media content, artwork, and promotional assets that align with the brand identity. Identified and established partnerships with prominent brands, influential figures, and content creators within the gaming community to expand reach and engagement. Worked with external agencies to deliver compelling marketing initiatives that deliver against the company’s brand and business objectives. Developed and managed marketing budgets effectively, ensuring resources are allocated optimally across various marketing channels and campaigns. Monitored and analyzed campaign performance, brand health metrics, and market trends to make data-driven decisions and adjust strategies as needed.
R

Marketing Producer

RallyHereJun 2023 - Oct 2023 • 5 mosMarketing Producer for RallyHere - a new startup offering a fully integrated platform for live service games. You build great games. We power your multi-platform backend live operations.
H

Brand Specialist

Hi-Rez StudiosApr 2022 - Jun 2023 • 1 yr 3 mos
H

Marketing Video Content Producer

Hi-Rez StudiosDec 2019 - Apr 2022 • 2 yrs 5 mosIdentifying Marketing Needs and Applying Digital Content Solutions. Brainstorming Content Ideas. Scriptwriting, Filming, Editing, and Producing Content for Youtube Channels with combined over 2,600,000 subscribers. Capturing In-Game Content.
H

Broadcast Producer

Hi-Rez StudiosAug 2019 - Dec 2019 • 5 mos
H

Associate Broadcast Producer

Hi-Rez StudiosAug 2017 - Dec 2019 • 2 yrs 5 mos
H

Associate Event Coordinator

Hi-Rez StudiosJun 2017 - Aug 2017 • 3 mosGame Testing, Information Technology Support, Event Planning, Project Coordination.
U

Production Intern

UGA Performing Arts CenterAug 2014 - May 2017 • 2 yrs 10 mosOperating Stage Facilities, Working with Stage Lighting, Working with Audio Systems, Assuring Comfort of Visiting/Performing Artists.
U

Stage Crew

UGA Performing Arts CenterSep 2013 - Aug 2014 • 1 yrProvided Technical Support and Hospitality to artists and performers.

Education

L

LSU Shreveport

Master of Business Administration - MBA, Marketing2019 - 2021
T

The University of Georgia

Bachelor's degree, Entertainment and Media Studies2013 - 2017
G

Georgia Gwinnett College

Dual Enrollment2012 - 2013

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.