Top Talent like John are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

John Docal

Growth Marketing Manager • Product Marketing Manager • Email Marketing Specialist • SF, CA, US
Growth Marketing
Digital Marketing
Product Marketing
Available for hire fromNegotiable
Contracts
Vice President Marketing | Full Stack Growth Leader
A full-stack marketing leader with experience across B2B and B2C, I'm obsessed with building things and the product, performance, and brand marketing that is required to make them great. Currently, I head up marketing at Local Kitchens (a restaurant tech startup backed by General Catalyst), where we’ve served 1 in 7 Bay Area households. Since joining, I’ve led a strategic rebrand that boosted revenue by 117% and launched four new product lines—now accounting for >40% of total sales. Before Local Kitchens, I led acquisition at Mojo (sports gambling), where we hit over $10M in deposits and 50K downloads in just 4 months, operating in a single state. I then shifted into product marketing, guiding a strategic pivot to launch a new mobile app in 10 months—overseeing everything from ideation to go-to-market. At Petal (consumer fintech), I joined pre-launch, when our budgets were effectively zero, and helped scale the company to over $80M in ARR within four years, ultimately owning a $40M marketing budget. My roles spanned from early-stage “do-it-all” marketer to leading lifecycle and later performance marketing. By the time I left, I was heading a cross-functional growth squad spanning product, engineering, risk, data, and marketing. Outside of work, I’m a football fanatic (I played in college & worked in the industry) and am a passionate supporter of startups. I advise several early-stage ventures on all things marketing and am always happy to chat—just shoot me a DM!

Work History

L

VP of Marketing

Local KitchensFull-time Employee● Lead the marketing department for a tech-enabled restaurant backed by General Catalyst, driving acquisition of over 33% of the addressable market and serving over 1 in 7 Bay Area households. ● Increased annual revenue by 117% to $15mm by leading a company-wide rebrand and strategic pivot. The initiative included new market positioning, mission, vision, values, visual identity—including the redesign of 13 physical storefronts—all culminating in an integrated launch campaign.. ● Conducted in-depth user research to inform growth strategies and improve acquisition, engagement, and retention. ● Launched 4 new product lines, conducting in-depth customer research, leading product development, creating distinct brand identities, and executing multichannel GTM campaigns. These product lines now drive 40% of total sales and achieve the highest customer retention rates in the portfolio.
M

Product Marketing Lead

Mojo (Acquired)Full-time EmployeeJan 2022 - Jan 2023 • 1 yr 1 mo● Pivoted to GM a new vertical of our business, leading cross-functional teams (Product, Marketing, Engineering, Legal, etc.) through ideation, production, and launch in the iOS & Android App Store within 10 months. ● As Dir. Growth, successfully launched Mojo Sportsbook in New Jersey, resulting in over $10mm in deposits, $5.5mm wagers, and 50,000 iOS downloads within just 4 months and in only a single state. ● Managed a budget of over $15mm annually driving mobile app acquisition through a diverse channel mix.
P

Director of Acquisition

Petal (Acquired)Full-time EmployeeJan 2018 - Jan 2023 • 5 yrs 1 mo● Led and owned the cross-functional Growth Squad responsible for driving the company's acquisition goals, ensuring squad cohesion (consisting of product, risk, analytics, CX, brand, and marketing departments), as well as managing a team of 3 direct reports and a network of vendors/agencies. ● Managed and directly deployed $40mm annual budget across diverse channel mix including search, social, direct mail, affiliate, influencer, OTT, and more; exceeding CPA, volume, and credit quality targets. ● Conducted market research leveraging qualitative + quantitative data, shaping our product pipeline, market positioning, and GTM strategy; culminating in the launch of two new products and multiple mobile app features ● Maintained a self-built media mix model and daily performance reports to drive key cross-functional business decisions ● Built the affiliate marketing channel from scratch including the design of data architecture, development of legal + compliance processes, and the negotiation of over 50 key partnerships, to over $7mm annually. ● Overhauled go-to-market processes, generating 150% efficiency gains and higher quality outputs ● Developed cross-channel programmatic communication strategy driving acquisition, retention, and engagement.
X

Digital Marketing Strategist

XenithFull-time EmployeeJan 2016 - Jan 2018 • 2 yrs 1 mo● Oversaw > $1.5mm marketing budget including partnerships, ad spend, grassroots campaigns, and content creation ● Spearheaded team transforming Xenith’s B2B go-to-market strategy into a Salesforce-integrated direct sales model ● Developed Xenith’s first-ever television commercial from ideation to air on ESPN & ESPN2 generating >6mm impr. ● Led Xenith’s B2C digital presence to over $3mm revenue annually; representing 140% growth over a two year period, deploying $400,000 annual ad spend across Google, Facebook, Instagram, and Twitter.

Education

T

Tufts University

Bachelor's Degree, International Relations and Affairs, Political Science, Minor: Entrepreneurial Leadership Studies2011 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Vice President Marketing | Full Stack Growth Leader
A full-stack marketing leader with experience across B2B and B2C, I'm obsessed with building things and the product, performance, and brand marketing that is required to make them great. Currently, I head up marketing at Local Kitchens (a restaurant tech startup backed by General Catalyst), where we’ve served 1 in 7 Bay Area households. Since joining, I’ve led a strategic rebrand that boosted revenue by 117% and launched four new product lines—now accounting for >40% of total sales. Before Local Kitchens, I led acquisition at Mojo (sports gambling), where we hit over $10M in deposits and 50K downloads in just 4 months, operating in a single state. I then shifted into product marketing, guiding a strategic pivot to launch a new mobile app in 10 months—overseeing everything from ideation to go-to-market. At Petal (consumer fintech), I joined pre-launch, when our budgets were effectively zero, and helped scale the company to over $80M in ARR within four years, ultimately owning a $40M marketing budget. My roles spanned from early-stage “do-it-all” marketer to leading lifecycle and later performance marketing. By the time I left, I was heading a cross-functional growth squad spanning product, engineering, risk, data, and marketing. Outside of work, I’m a football fanatic (I played in college & worked in the industry) and am a passionate supporter of startups. I advise several early-stage ventures on all things marketing and am always happy to chat—just shoot me a DM!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like John are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

John Docal

Growth Marketing Manager • Product Marketing Manager • Email Marketing Specialist • SF, CA, US
Growth Marketing
Digital Marketing
Product Marketing
Available for hire fromNegotiable
Contracts

Work History

L

VP of Marketing

Local KitchensFull-time Employee● Lead the marketing department for a tech-enabled restaurant backed by General Catalyst, driving acquisition of over 33% of the addressable market and serving over 1 in 7 Bay Area households. ● Increased annual revenue by 117% to $15mm by leading a company-wide rebrand and strategic pivot. The initiative included new market positioning, mission, vision, values, visual identity—including the redesign of 13 physical storefronts—all culminating in an integrated launch campaign.. ● Conducted in-depth user research to inform growth strategies and improve acquisition, engagement, and retention. ● Launched 4 new product lines, conducting in-depth customer research, leading product development, creating distinct brand identities, and executing multichannel GTM campaigns. These product lines now drive 40% of total sales and achieve the highest customer retention rates in the portfolio.
M

Product Marketing Lead

Mojo (Acquired)Full-time EmployeeJan 2022 - Jan 2023 • 1 yr 1 mo● Pivoted to GM a new vertical of our business, leading cross-functional teams (Product, Marketing, Engineering, Legal, etc.) through ideation, production, and launch in the iOS & Android App Store within 10 months. ● As Dir. Growth, successfully launched Mojo Sportsbook in New Jersey, resulting in over $10mm in deposits, $5.5mm wagers, and 50,000 iOS downloads within just 4 months and in only a single state. ● Managed a budget of over $15mm annually driving mobile app acquisition through a diverse channel mix.
P

Director of Acquisition

Petal (Acquired)Full-time EmployeeJan 2018 - Jan 2023 • 5 yrs 1 mo● Led and owned the cross-functional Growth Squad responsible for driving the company's acquisition goals, ensuring squad cohesion (consisting of product, risk, analytics, CX, brand, and marketing departments), as well as managing a team of 3 direct reports and a network of vendors/agencies. ● Managed and directly deployed $40mm annual budget across diverse channel mix including search, social, direct mail, affiliate, influencer, OTT, and more; exceeding CPA, volume, and credit quality targets. ● Conducted market research leveraging qualitative + quantitative data, shaping our product pipeline, market positioning, and GTM strategy; culminating in the launch of two new products and multiple mobile app features ● Maintained a self-built media mix model and daily performance reports to drive key cross-functional business decisions ● Built the affiliate marketing channel from scratch including the design of data architecture, development of legal + compliance processes, and the negotiation of over 50 key partnerships, to over $7mm annually. ● Overhauled go-to-market processes, generating 150% efficiency gains and higher quality outputs ● Developed cross-channel programmatic communication strategy driving acquisition, retention, and engagement.
X

Digital Marketing Strategist

XenithFull-time EmployeeJan 2016 - Jan 2018 • 2 yrs 1 mo● Oversaw > $1.5mm marketing budget including partnerships, ad spend, grassroots campaigns, and content creation ● Spearheaded team transforming Xenith’s B2B go-to-market strategy into a Salesforce-integrated direct sales model ● Developed Xenith’s first-ever television commercial from ideation to air on ESPN & ESPN2 generating >6mm impr. ● Led Xenith’s B2C digital presence to over $3mm revenue annually; representing 140% growth over a two year period, deploying $400,000 annual ad spend across Google, Facebook, Instagram, and Twitter.

Education

T

Tufts University

Bachelor's Degree, International Relations and Affairs, Political Science, Minor: Entrepreneurial Leadership Studies2011 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.