Top Talent like Jonathan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jonathan Pape

Data Analyst • Growth Marketing Manager • Portland, OR, US
Search Engine Marketing
Google Analyics
Data Analysis
LinkedIn Ads
Tableau
Python
Data Visualization
Data Cleaning
SEO
Available for hire fromNegotiable
Full-Time Roles
Contracts
Experienced marketing and tech professional with a proven track record of driving growth and delivering results for clients.
Jon Pape is a dynamic professional with over 10 years of experience in the technology industry. He has a proven track record of driving growth and delivering results for his clients. Jon began his career as a software developer and quickly rose through the ranks to become a project manager. He has managed large-scale projects for Fortune 500 companies and startups alike. In his current position as a consultant, he helps businesses optimize their technology infrastructure and develop innovative solutions to complex problems.

Projects

Planning Plus

Developed https://planningplus.app, a tool for visualizing and projecting creditor data, enhancing financial analysis capabilities. App is programmed in Typescript and React and uses Firebase for authentication.See More

Streamlit Calculator

Created financial calculators using Streamlit (Python) to make financial projection & comparisons.

Overview of Soccer Database SQL Queries

SQL queries examples for the CIS5500 soccer project.

Account Based Marketing Tool

Researches the related search terms for a specific account. Returns the data to be uploaded to a Google Ads custom audience.

Work History

V

Marketing Data & Paid Media Consultant

VOLUM.ME LLCFreelancer_Developed analytics and paid media tracking systems for several clients facilitating their transition from Universal Analytics to Google Analytics 4. I worked with developers to ensure proper event data collection of custom events using Google Tag Manager, Google Analytics, and Google Ads. _Designed and implemented Looker Studio visualizations that allowed business to better understand what content was driving traffic and engagement by creating formulas that would dynamically generate segmentation categories based on URL parameters allowing business owners to see site section, product, funnel, and template performance. _Partnered with a prominent search marketing agency to manage a major B2B account with a monthly budget over $1 million. Achieving a 60% reduction in cost per conversion within two months by restructuring paid media strategies eliminating inefficiencies caused by overlapping search queries.
S

Director of Digital Marketing (interim)

Sandia Laboratory FCUContract EmployeeMay 2023 - Dec 2023 • 8 mos_Conducted comprehensive audits of external and internal data platforms to create an optimization roadmap and prioritize potential improvements. Data collection platforms included GA4, GTM, Google Ads platform, Meridian (mortgage), & Finestra (consumer lending). _Managed internal Google Search and Display campaigns and Claritas programmatic campaigns. Delivering a 300% increase in internal paid search and display conversions by restructuring campaigns, updating landing pages, reconfiguring conversion actions, redesigned conversion tracking, and reallocating resources based on performance data. _Utilized Principal Component Analysis (PCA) and tumbling timeframe data analysis to develop loan and deposit projection reports achieving a remarkable 96% accuracy in financial forecasting. Initially, the goal of the project was to determine which factors were contributing to deposit and loan generation. Subsequently, used the results to make projections over the entire product portfolio to determine how marketing should allocate resources to meet the organization's goals. _
G

Global Digital Paid Media Manager

GoogleFull-time EmployeeApr 2022 - Mar 2023 • 1 yr_Designed and executed global paid media campaigns for Mandiant managing an average quarterly budget of approximately $1 million. Campaigns consisted of paid social and Google Ad campaigns. _Global paid media campaigns targeted EMEA, APAC, LATAM and NAM and were in seven languages. Worked with the Google Ads account team who provided translation services. _Managed a team of campaign managers, webinar campaign managers, regional marketing managers in the US, UK, and Singapore, a US digital agency, internal and external creative agencies, and a social media agency based in the UK. _Developed a new reporting framework combining performance data, campaign targeting, campaign type, and business planning goals to provide in-depth analysis and enhance strategic decision-making. The changes in reporting lead to a 400% increase in paid social B2B leads and a 150% increase in Google search & display leads. _Implemented several systemic improvements to marketing campaigns such as targeting and spend auditing, a detailed database of campaign metadata, and an updated campaign naming conventions. Changes standardized campaign structure and increased clarity and uniformity. _Implemented a detailed project tracking system to coordinate content, creative, and campaign creation. System included multiple approval steps and visibility for all teams. The project tracking system allowed us to update marketing plans in real time due to changes in product or content launches. This ability to plan in real time allowed for better budget utilization which was instrumental in increasing productivity. _Developed a multi-tiered framework for budget planning that included audience, geographic, and content segmentation that created detailed recommendations based on performance projections. Model would automatically reallocate budgets across all regions, sub-regions, platforms, and funnel targets (TOF, MOF, and BOF). System allowed our team to instantly develop options for reallocating budget.
F

Senior Marketing Strategist

First Tech FCUFull-time EmployeeDec 2015 - Apr 2022 • 6 yrs 5 mos_Responsible for performance marketing for Google Ads, Nextdoor, and Teads Programmatic advertising campaigns with monthly budgets ranging from $300,000 to $500,000. Tested performance marketing campaigns in YouTube and Meta (Facebook & Instagram). _Wrote SQL Snowflake queries that created segments based on member transaction data. Data was used for product campaigns and for look-a-like campaigns on display and social networks. _Developed comprehensive data visualization dashboards in Tableau for paid media, SEO, and social media. The reporting system utilized Python for ETL processes to merge and clean data. The ETL system reduced man hours, improved report speed, and allowed for larger data sets in analysis. _Established a comprehensive process for A/B and multivariate Google performance testing. Utilized Workfront for project planning, Confluence for documentation, and Google Experiments for the actual tests. The end result was a testing pipeline for consumer lending that allowed for continuous optimization. _Won the internal Data Visualization competition by creating a classification model using SQL that aggregated and classified transaction data to identify inaccurate member profile data. _Developed a custom Account-Based Marketing (ABM) strategy using Python Pandas and BeautifulSoup, achieving a 90% success rate in targeting select account employees. _Grew the performance advertising budget from $300k per year to over $6 million per year.
Y

Senior Creative Strategist

Yahoo IncFull-time EmployeeSep 2013 - Dec 2015 • 2 yrs 4 mos_Spearheaded the development of GTM native advertising optimization plans for major Canadian retailers and financial institutions, driving targeted strategies and achieving a 350% increase in client engagement and revenue. Clients include Best Buy, Sears, TD, Capital One, WestJet, Porter Airlines, and others. _Led training sessions for account teams on the latest advertising platform enhancements introducing new ad formats and advanced targeting features to the sales team and leadership in Canada.

Education

U

University of Pennsylvania

Master of Science, Computer and Information Technology
W

Western Michigan University

Master of Business Administration, Business
D

Davenport University

Bachelor of Applied Science, Computer Information Systems

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced marketing and tech professional with a proven track record of driving growth and delivering results for clients.
Jon Pape is a dynamic professional with over 10 years of experience in the technology industry. He has a proven track record of driving growth and delivering results for his clients. Jon began his career as a software developer and quickly rose through the ranks to become a project manager. He has managed large-scale projects for Fortune 500 companies and startups alike. In his current position as a consultant, he helps businesses optimize their technology infrastructure and develop innovative solutions to complex problems.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jonathan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jonathan Pape

Data Analyst • Growth Marketing Manager • Portland, OR, US
Search Engine Marketing
Google Analyics
Data Analysis
LinkedIn Ads
Tableau
Python
Data Visualization
Data Cleaning
SEO
Available for hire fromNegotiable
Full-Time Roles
Contracts

Projects

Planning Plus

Developed https://planningplus.app, a tool for visualizing and projecting creditor data, enhancing financial analysis capabilities. App is programmed in Typescript and React and uses Firebase for authentication.

Streamlit Calculator

Created financial calculators using Streamlit (Python) to make financial projection & comparisons.

Overview of Soccer Database SQL Queries

SQL queries examples for the CIS5500 soccer project.

Account Based Marketing Tool

Researches the related search terms for a specific account. Returns the data to be uploaded to a Google Ads custom audience.

Work History

V

Marketing Data & Paid Media Consultant

VOLUM.ME LLCFreelancer_Developed analytics and paid media tracking systems for several clients facilitating their transition from Universal Analytics to Google Analytics 4. I worked with developers to ensure proper event data collection of custom events using Google Tag Manager, Google Analytics, and Google Ads. _Designed and implemented Looker Studio visualizations that allowed business to better understand what content was driving traffic and engagement by creating formulas that would dynamically generate segmentation categories based on URL parameters allowing business owners to see site section, product, funnel, and template performance. _Partnered with a prominent search marketing agency to manage a major B2B account with a monthly budget over $1 million. Achieving a 60% reduction in cost per conversion within two months by restructuring paid media strategies eliminating inefficiencies caused by overlapping search queries.
S

Director of Digital Marketing (interim)

Sandia Laboratory FCUContract EmployeeMay 2023 - Dec 2023 • 8 mos_Conducted comprehensive audits of external and internal data platforms to create an optimization roadmap and prioritize potential improvements. Data collection platforms included GA4, GTM, Google Ads platform, Meridian (mortgage), & Finestra (consumer lending). _Managed internal Google Search and Display campaigns and Claritas programmatic campaigns. Delivering a 300% increase in internal paid search and display conversions by restructuring campaigns, updating landing pages, reconfiguring conversion actions, redesigned conversion tracking, and reallocating resources based on performance data. _Utilized Principal Component Analysis (PCA) and tumbling timeframe data analysis to develop loan and deposit projection reports achieving a remarkable 96% accuracy in financial forecasting. Initially, the goal of the project was to determine which factors were contributing to deposit and loan generation. Subsequently, used the results to make projections over the entire product portfolio to determine how marketing should allocate resources to meet the organization's goals. _
G

Global Digital Paid Media Manager

GoogleFull-time EmployeeApr 2022 - Mar 2023 • 1 yr_Designed and executed global paid media campaigns for Mandiant managing an average quarterly budget of approximately $1 million. Campaigns consisted of paid social and Google Ad campaigns. _Global paid media campaigns targeted EMEA, APAC, LATAM and NAM and were in seven languages. Worked with the Google Ads account team who provided translation services. _Managed a team of campaign managers, webinar campaign managers, regional marketing managers in the US, UK, and Singapore, a US digital agency, internal and external creative agencies, and a social media agency based in the UK. _Developed a new reporting framework combining performance data, campaign targeting, campaign type, and business planning goals to provide in-depth analysis and enhance strategic decision-making. The changes in reporting lead to a 400% increase in paid social B2B leads and a 150% increase in Google search & display leads. _Implemented several systemic improvements to marketing campaigns such as targeting and spend auditing, a detailed database of campaign metadata, and an updated campaign naming conventions. Changes standardized campaign structure and increased clarity and uniformity. _Implemented a detailed project tracking system to coordinate content, creative, and campaign creation. System included multiple approval steps and visibility for all teams. The project tracking system allowed us to update marketing plans in real time due to changes in product or content launches. This ability to plan in real time allowed for better budget utilization which was instrumental in increasing productivity. _Developed a multi-tiered framework for budget planning that included audience, geographic, and content segmentation that created detailed recommendations based on performance projections. Model would automatically reallocate budgets across all regions, sub-regions, platforms, and funnel targets (TOF, MOF, and BOF). System allowed our team to instantly develop options for reallocating budget.
F

Senior Marketing Strategist

First Tech FCUFull-time EmployeeDec 2015 - Apr 2022 • 6 yrs 5 mos_Responsible for performance marketing for Google Ads, Nextdoor, and Teads Programmatic advertising campaigns with monthly budgets ranging from $300,000 to $500,000. Tested performance marketing campaigns in YouTube and Meta (Facebook & Instagram). _Wrote SQL Snowflake queries that created segments based on member transaction data. Data was used for product campaigns and for look-a-like campaigns on display and social networks. _Developed comprehensive data visualization dashboards in Tableau for paid media, SEO, and social media. The reporting system utilized Python for ETL processes to merge and clean data. The ETL system reduced man hours, improved report speed, and allowed for larger data sets in analysis. _Established a comprehensive process for A/B and multivariate Google performance testing. Utilized Workfront for project planning, Confluence for documentation, and Google Experiments for the actual tests. The end result was a testing pipeline for consumer lending that allowed for continuous optimization. _Won the internal Data Visualization competition by creating a classification model using SQL that aggregated and classified transaction data to identify inaccurate member profile data. _Developed a custom Account-Based Marketing (ABM) strategy using Python Pandas and BeautifulSoup, achieving a 90% success rate in targeting select account employees. _Grew the performance advertising budget from $300k per year to over $6 million per year.
Y

Senior Creative Strategist

Yahoo IncFull-time EmployeeSep 2013 - Dec 2015 • 2 yrs 4 mos_Spearheaded the development of GTM native advertising optimization plans for major Canadian retailers and financial institutions, driving targeted strategies and achieving a 350% increase in client engagement and revenue. Clients include Best Buy, Sears, TD, Capital One, WestJet, Porter Airlines, and others. _Led training sessions for account teams on the latest advertising platform enhancements introducing new ad formats and advanced targeting features to the sales team and leadership in Canada.

Education

U

University of Pennsylvania

Master of Science, Computer and Information Technology
W

Western Michigan University

Master of Business Administration, Business
D

Davenport University

Bachelor of Applied Science, Computer Information Systems

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.