Jonathan Pape

Data Analyst

Growth Marketing Manager

Seattle, WA, US

Top Earner

Search Engine Marketing

Google Ads

Google Analyics

Data Analysis

LinkedIn Ads

Tableau

Python

Data Visualization

Data Cleaning

SEO

Available for hire fromNegotiable

Full-Time Roles

Contracts

Growth Marketing Director | Paid Advertising & Marketing Data Strategy | 15+ Years Scaling Growth Through Paid Media, SEO, CRO, and Analytics

I'm a growth marketing and paid advertising leader with 15+ years turning data into measurable growth, across financial services, global cybersecurity, and biotech. I've grown LinkedIn leads nearly 500%, delivered a 300% paid search conversion lift, and built the marketing data infrastructure behind those results: propensity models, multi-agent AI systems, A/B testing frameworks, and executive dashboards that guided major budget decisions. Today I lead Digital Sales at Kitsap Credit Union, a core growth pillar responsible for digital deposit growth and new member acquisition. I own paid media strategy, SEO, CRO, and web analytics (GTM, GA4, ad platform integration), and I'm currently leading a headless CMS migration to modernize the marketing stack. What sets me apart is technical depth. I build the tools most marketers outsource: Python and SQL for modeling and experimentation, custom dashboards, and AI systems that turn customer data into growth strategy, not just reporting.

Projects

Planning Plus

Developed https://planningplus.app, a tool for visualizing and projecting creditor data, enhancing financial analysis capabilities. App is programmed in Typescript and React and uses Firebase for authentication.See More

Streamlit Calculator

Created financial calculators using Streamlit (Python) to make financial projection & comparisons.

Overview of Soccer Database SQL Queries

SQL queries examples for the CIS5500 soccer project.

Account Based Marketing Tool

Researches the related search terms for a specific account. Returns the data to be uploaded to a Google Ads custom audience.

Work History

Director of Digital Marketing

Kitsap Credit UnionFull-time Employee_ Lead Digital Sales, a core growth pillar for the organization, driving digital deposit growth and new online member acquisition. _ Own enterprise paid media strategy and agency management, directing forecasting and optimization across paid channels to maximize marketing impact and ROI. _ Own the marketing side of the company website end-to-end: content strategy, SEO, GEO (generative engine optimization), and CRO. _ Manage all web analytics: GTM, GA4, ad platform integration, and tracking implementation across the site. _ Built a structured growth-testing program: backend conversion tracking, onsite A/B and multivariate tests, and paid media audience splits, with full documentation of method and results. _ Built a multi-agent AI system that analyzes customer chatbot conversations and site content to generate actionable optimization recommendations. _ Report advertising performance and growth outcomes directly to senior leadership and the board.

Sr. Digital Experience Manager (Paid Search & Social)

GenentechContract EmployeeSep 2024 - Dec 2024 • 4 mos_Managed SEM and organic social strategy, execution, and optimization for a Fortune 500 biotech brand. _Translated brand strategy into integrated, omni-channel advertising tactics supporting patient- and customer-centric business goals. _Managed agency partners across all paid channels, tracking and optimizing media programs for performance.

Director of Digital Marketing (interim)

Sandia Laboratory FCUMay 2023 - Dec 2023 • 8 mos_Conducted comprehensive audits of external and internal data platforms to create an optimization roadmap and prioritize potential improvements. Data collection platforms included GA4, GTM, Google Ads platform, Meridian (mortgage), & Finestra (consumer lending). _Managed internal Google Search and Display campaigns and Claritas programmatic campaigns. Delivering a 300% increase in internal paid search and display conversions by restructuring campaigns, updating landing pages, reconfiguring conversion actions, redesigned conversion tracking, and reallocating resources based on performance data. _Utilized Principal Component Analysis (PCA) and tumbling timeframe data analysis to develop loan and deposit projection reports achieving a remarkable 96% accuracy in financial forecasting. Initially, the goal of the project was to determine which factors were contributing to deposit and loan generation. Subsequently, used the results to make projections over the entire product portfolio to determine how marketing should allocate resources to meet the organization's goals.

Global Digital Paid Media Manager

GoogleApr 2022 - Jan 2023 • 10 mos_Designed and executed global paid media campaigns for Mandiant managing an average quarterly budget of approximately $1 million. Campaigns consisted of paid social and Google Ad campaigns. _Global paid media campaigns targeted EMEA, APAC, LATAM and NAM and were in seven languages. Worked with the Google Ads account team who provided translation services. _Managed a team of campaign managers, webinar campaign managers, regional marketing managers in the US, UK, and Singapore, a US digital agency, internal and external creative agencies, and a social media agency based in the UK. _Developed a new reporting framework combining performance data, campaign targeting, campaign type, and business planning goals to provide in-depth analysis and enhance strategic decision-making. The changes in reporting lead to a 400% increase in paid social B2B leads and a 150% increase in Google search & display leads. _Implemented several systemic improvements to marketing campaigns such as targeting and spend auditing, a detailed database of campaign metadata, and an updated campaign naming conventions. Changes standardized campaign structure and increased clarity and uniformity. _Implemented a detailed project tracking system to coordinate content, creative, and campaign creation. System included multiple approval steps and visibility for all teams. The project tracking system allowed us to update marketing plans in real time due to changes in product or content launches. This ability to plan in real time allowed for better budget utilization which was instrumental in increasing productivity. _Developed a multi-tiered framework for budget planning that included audience, geographic, and content segmentation that created detailed recommendations based on performance projections. Model would automatically reallocate budgets across all regions, sub-regions, platforms, and funnel targets (TOF, MOF, and BOF). System allowed our team to instantly develop options for reallocating budget.

Senior Marketing Strategist

First Tech FCUFull-time EmployeeDec 2015 - Apr 2022 • 6 yrs 5 mos_Responsible for performance marketing for Google Ads, Nextdoor, and Teads Programmatic advertising campaigns with monthly budgets ranging from $300,000 to $500,000. Tested performance marketing campaigns in YouTube and Meta (Facebook & Instagram). _Wrote SQL Snowflake queries that created segments based on member transaction data. Data was used for product campaigns and for look-a-like campaigns on display and social networks. _Developed comprehensive data visualization dashboards in Tableau for paid media, SEO, and social media. The reporting system utilized Python for ETL processes to merge and clean data. The ETL system reduced man hours, improved report speed, and allowed for larger data sets in analysis. _Established a comprehensive process for A/B and multivariate Google performance testing. Utilized Workfront for project planning, Confluence for documentation, and Google Experiments for the actual tests. The end result was a testing pipeline for consumer lending that allowed for continuous optimization. _Won the internal Data Visualization competition by creating a classification model using SQL that aggregated and classified transaction data to identify inaccurate member profile data. _Developed a custom Account-Based Marketing (ABM) strategy using Python Pandas and BeautifulSoup, achieving a 90% success rate in targeting select account employees. _Grew the performance advertising budget from $300k per year to over $6 million per year.

Senior Creative Strategist

Yahoo IncFull-time EmployeeSep 2013 - Dec 2015 • 2 yrs 4 mos_Spearheaded the development of GTM native advertising optimization plans for major Canadian retailers and financial institutions, driving targeted strategies and achieving a 350% increase in client engagement and revenue. Clients include Best Buy, Sears, TD, Capital One, WestJet, Porter Airlines, and others. _Led training sessions for account teams on the latest advertising platform enhancements introducing new ad formats and advanced targeting features to the sales team and leadership in Canada.

Reviews

Top EarnerHas earned $2.5k+ on Pangea.

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Education

University of Pennsylvania

Master of Science, Computer and Information Technology

Western Michigan University

Master of Business Administration, Business

Davenport University

Bachelor of Applied Science, Computer Information Systems

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