Joy Martinez

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Available for hire fromNegotiable

Contracts

Senior Director of Media at Nom Nom | Expert in Media Planning and Digital Marketing

I have 15+ years of experience in digital marketing and advertising, working across a wide range of companies—from big New York agencies to a global hospitality brand, a mobile app startup in Silicon Alley, and a telecom in Southeast Asia with over 500 million subscribers. That mix of startup and enterprise experience has given me a well-rounded perspective on how to scale brands at any stage. I’ve managed media budgets over $50MM, but I also know how to get scrappy and drive growth with minimal spend. I take an omni-channel approach across paid social, search, influencer, mobile, and performance creative, and I’m always looking for ways to improve landing pages, conversion rates, and site performance. I’m just as comfortable setting high-level strategy as I am diving into the details to make sure everything’s executed flawlessly. Specialties: Digital marketing, digital media planning, social media strategy, mobile, digital creative development, account and project management, media and contract negotiation, cross functional team leadership, CRM

Projects

Nom Nom - Acqusition

Nom Nom is a fresh dog food subscription service available DTC on nomnomnow.com, Chewy.com and PetSmart. I oversee strategy and execution of all paid marketing channels, balancing brand, performance, and retail initiatives across $30MM+ in annual spend and I partner closely with finance to forecast quarterly and annual spend with a focus on profitable growth versus growth at all costs,See More

Work History

Senior Director of Media

Nom NomNom Nom, part of Mars Petcare, is helping to make a BETTER WORLD FOR PETS by giving dogs a reason to enthusiastically run to their bowls, with top-quality recipes that nourish their bodies, stimulate their senses, and add delight to their day. #proudlymars

Director, Growth and Performance Marketing for Cove and Picnic

Thirty MadisonApr 2021 - Aug 2022 • 1 yr 5 mosThirty Madison is a healthcare company bringing specialized care and treatment to everyone. Thirty Madison brands include Keeps (men's hair loss), Cove (migraine), Evens (gastrointestinal), and Picnic (allergies).

Head of Customer Acquisition

obé FitnessJul 2019 - Mar 2021 • 1 yr 9 mosobé is a premium fitness lifestyle network offering immersive, topical and effective live & on-demand fitness classes through a mobile app and website. With more than 14 live classes per day and a library of 4000+ workouts taught by the most sought-after instructors in New York City, obé’s signature 28-minute complete-body classes make fitness accessible, affordable, efficient, varied and fun.

Head of Customer Acquisition

Lorem TechnologiesMay 2018 - Jul 2019 • 1 yr 3 mos

Director of Global Media

ShutterstockAug 2016 - May 2018 • 1 yr 10 mos

Senior Marketing Manager

PhotoShelterMay 2015 - Aug 2016 • 1 yr 4 mosPhotoShelter is a SaaS company that creates tools for professional photographers. We help people and organizations who are passionate about their photos do more with them. PhotoShelter helps individual photographers to showcase, archive and sell their work. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide.

World Traveler

Travel Career BreakJan 2015 - Apr 2015 • 4 mosTraveled throughout Southeast Asia, visiting Cambodia, Thailand, Vietnam, Philippines, and Hong Kong.

Senior Marketing Manager

SingTel, WePlaySep 2013 - Nov 2014 • 1 yr 3 mosLaunched a new brand, WePlay, a mobile games platform for the Android app market, in Singapore and Indonesia. Developed WePlay's marketing strategy and led the execution plan to acquire new mobile gamers in the online, mobile, retail, preloads, and on-ground events spaces. Developed the marketing strategy to grow brand awareness of the WePlay app and drive sign ups from large game developers such as EA, Disney, Supercell, and Halfbrick Studios.

Marketing Director

MeetMoi, LLC (acquired by Match.com)Jun 2011 - Jul 2013 • 2 yrs 2 mosMeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web. Managed the entire customer sales funnel from acquisition to purchase. Oversaw the creation and management of all aspects of the overall marketing plan, from branding, advertising, and messaging. Responsible for meeting monthly revenue goals through subscription and transactional pricing models and for driving cost efficient user acquisition through digital channels. Managed media advertising vendors in SEM, SEO, affiliates, Facebook, Twitter, online and mobile display, partnering with blogs, and online and offline partnerships. Managed the CRM strategy and worked with the product team and developers to launch and optimize emails, SMS, push notifications, on-site pop ups and promotions, registration pages, paywalls, new product prices, new business models, and new billing providers. Led A/B testing and optimization of all external advertising creative and internal marketing landing pages within iPhone and Android apps, mobile web, and desktop.

Associate Director, Online Marketing and Distribution Strategy

Starwood Hotels & Resorts Worldwide, Inc.Nov 2009 - Jun 2011 • 1 yr 8 mosSupported the Global Specialty Select brand team (Aloft Hotels, Element Hotels, and Four Points by Sheraton) to maximize marketing initiatives across key distribution channels - internal websites, call centers, SPG - Starwood’s loyalty program, mobile, and social media. Led the global online marketing strategy for the Specialty Select team. Worked with the Global Web group to update and redesign the websites for Aloft, Element and Four Points to drive growth in the channel.

Education

NYU Stern School of Business

B.S., Marketing1999 - 2003

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