Top Talent like Joy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joy Martinez

Growth Marketing Manager • Social Media Marketing Specialist • New York, NY, US
Display Ads
Google Analyics
Affiliate Marketing
Instagram Ads
Facebook Ads
Influencer Marketing
Social Media Marketing
Google Search Ads
Google Tag Manager
Advertising
Available for hire fromNegotiable
Contracts
Senior Director of Media at Nom Nom | Expert in Media Planning and Digital Marketing
I have 15+ years of experience in digital marketing and advertising, working across a wide range of companies—from big New York agencies to a global hospitality brand, a mobile app startup in Silicon Alley, and a telecom in Southeast Asia with over 500 million subscribers. That mix of startup and enterprise experience has given me a well-rounded perspective on how to scale brands at any stage. I’ve managed media budgets over $50MM, but I also know how to get scrappy and drive growth with minimal spend. I take an omni-channel approach across paid social, search, influencer, mobile, and performance creative, and I’m always looking for ways to improve landing pages, conversion rates, and site performance. I’m just as comfortable setting high-level strategy as I am diving into the details to make sure everything’s executed flawlessly. Specialties: Digital marketing, digital media planning, social media strategy, mobile, digital creative development, account and project management, media and contract negotiation, cross functional team leadership, CRM

Projects

Nom Nom - Acqusition

Nom Nom is a fresh dog food subscription service available DTC on nomnomnow.com, Chewy.com and PetSmart. I oversee strategy and execution of all paid marketing channels, balancing brand, performance, and retail initiatives across $30MM+ in annual spend and I partner closely with finance to forecast quarterly and annual spend with a focus on profitable growth versus growth at all costs,See More

Work History

N

Senior Director of Media

Nom NomNom Nom, part of Mars Petcare, is helping to make a BETTER WORLD FOR PETS by giving dogs a reason to enthusiastically run to their bowls, with top-quality recipes that nourish their bodies, stimulate their senses, and add delight to their day. #proudlymars
T

Director, Growth and Performance Marketing for Cove and Picnic

Thirty MadisonApr 2021 - Aug 2022 • 1 yr 5 mosThirty Madison is a healthcare company bringing specialized care and treatment to everyone. Thirty Madison brands include Keeps (men's hair loss), Cove (migraine), Evens (gastrointestinal), and Picnic (allergies).
O

Head of Customer Acquisition

obé FitnessJul 2019 - Mar 2021 • 1 yr 9 mosobé is a premium fitness lifestyle network offering immersive, topical and effective live & on-demand fitness classes through a mobile app and website. With more than 14 live classes per day and a library of 4000+ workouts taught by the most sought-after instructors in New York City, obé’s signature 28-minute complete-body classes make fitness accessible, affordable, efficient, varied and fun.
L

Head of Customer Acquisition

Lorem TechnologiesMay 2018 - Jul 2019 • 1 yr 3 mos
S

Director of Global Media

ShutterstockAug 2016 - May 2018 • 1 yr 10 mos
P

Senior Marketing Manager

PhotoShelterMay 2015 - Aug 2016 • 1 yr 4 mosPhotoShelter is a SaaS company that creates tools for professional photographers. We help people and organizations who are passionate about their photos do more with them. PhotoShelter helps individual photographers to showcase, archive and sell their work. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide.
T

World Traveler

Travel Career BreakJan 2015 - Apr 2015 • 4 mosTraveled throughout Southeast Asia, visiting Cambodia, Thailand, Vietnam, Philippines, and Hong Kong.
S

Senior Marketing Manager

SingTel, WePlaySep 2013 - Nov 2014 • 1 yr 3 mosLaunched a new brand, WePlay, a mobile games platform for the Android app market, in Singapore and Indonesia. Developed WePlay's marketing strategy and led the execution plan to acquire new mobile gamers in the online, mobile, retail, preloads, and on-ground events spaces. Developed the marketing strategy to grow brand awareness of the WePlay app and drive sign ups from large game developers such as EA, Disney, Supercell, and Halfbrick Studios.
M

Marketing Director

MeetMoi, LLC (acquired by Match.com)Jun 2011 - Jul 2013 • 2 yrs 2 mosMeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web. Managed the entire customer sales funnel from acquisition to purchase. Oversaw the creation and management of all aspects of the overall marketing plan, from branding, advertising, and messaging. Responsible for meeting monthly revenue goals through subscription and transactional pricing models and for driving cost efficient user acquisition through digital channels. Managed media advertising vendors in SEM, SEO, affiliates, Facebook, Twitter, online and mobile display, partnering with blogs, and online and offline partnerships. Managed the CRM strategy and worked with the product team and developers to launch and optimize emails, SMS, push notifications, on-site pop ups and promotions, registration pages, paywalls, new product prices, new business models, and new billing providers. Led A/B testing and optimization of all external advertising creative and internal marketing landing pages within iPhone and Android apps, mobile web, and desktop.
S

Associate Director, Online Marketing and Distribution Strategy

Starwood Hotels & Resorts Worldwide, Inc.Nov 2009 - Jun 2011 • 1 yr 8 mosSupported the Global Specialty Select brand team (Aloft Hotels, Element Hotels, and Four Points by Sheraton) to maximize marketing initiatives across key distribution channels - internal websites, call centers, SPG - Starwood’s loyalty program, mobile, and social media. Led the global online marketing strategy for the Specialty Select team. Worked with the Global Web group to update and redesign the websites for Aloft, Element and Four Points to drive growth in the channel.

Education

N

NYU Stern School of Business

B.S., Marketing1999 - 2003

Similar Pangeans

Willis Chan

VP of Performance Marketing with 16 Years of Experience in Paid Media, SEO, and Full Stack Brand Performance Strategy
Growth Marketing Management • 16 years of exp. • SF, CA, US

Isabella J.

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Ankit Arora

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Growth Marketing Management • 6 years of exp. • New York, NY, US

Nathalia Brasileiro

Data-driven creative mind with nearly a decade of experience in developing and executing multi-media projects on a local and national level.
Creative & Brand Strategy • Social Media Marketing • Growth Marketing Management • 9 years of exp. • Wilmington, DE, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Director of Media at Nom Nom | Expert in Media Planning and Digital Marketing
I have 15+ years of experience in digital marketing and advertising, working across a wide range of companies—from big New York agencies to a global hospitality brand, a mobile app startup in Silicon Alley, and a telecom in Southeast Asia with over 500 million subscribers. That mix of startup and enterprise experience has given me a well-rounded perspective on how to scale brands at any stage. I’ve managed media budgets over $50MM, but I also know how to get scrappy and drive growth with minimal spend. I take an omni-channel approach across paid social, search, influencer, mobile, and performance creative, and I’m always looking for ways to improve landing pages, conversion rates, and site performance. I’m just as comfortable setting high-level strategy as I am diving into the details to make sure everything’s executed flawlessly. Specialties: Digital marketing, digital media planning, social media strategy, mobile, digital creative development, account and project management, media and contract negotiation, cross functional team leadership, CRM

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Willis Chan

VP of Performance Marketing with 16 Years of Experience in Paid Media, SEO, and Full Stack Brand Performance Strategy
Growth Marketing Management • 16 years of exp. • SF, CA, US

Isabella J.

Co-Founder at NOMAD Social Agency
Social Media Marketing • Content Marketing • Email Marketing • 4 years of exp. • Charleston, SC, US

Ankit Arora

Performance Marketing & Growth Expert | App & Paid Media Specialist | Data-Driven User Acquisition Manager | 6+ Yrs ROI Focus | 100+ Global Brands
Growth Marketing Management • 6 years of exp. • New York, NY, US

Nathalia Brasileiro

Data-driven creative mind with nearly a decade of experience in developing and executing multi-media projects on a local and national level.
Creative & Brand Strategy • Social Media Marketing • Growth Marketing Management • 9 years of exp. • Wilmington, DE, US

Top Talent like Joy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joy Martinez

Growth Marketing Manager • Social Media Marketing Specialist • New York, NY, US
Display Ads
Google Analyics
Affiliate Marketing
Instagram Ads
Facebook Ads
Influencer Marketing
Social Media Marketing
Google Search Ads
Google Tag Manager
Advertising
Available for hire fromNegotiable
Contracts

Projects

Nom Nom - Acqusition

Nom Nom is a fresh dog food subscription service available DTC on nomnomnow.com, Chewy.com and PetSmart. I oversee strategy and execution of all paid marketing channels, balancing brand, performance, and retail initiatives across $30MM+ in annual spend and I partner closely with finance to forecast quarterly and annual spend with a focus on profitable growth versus growth at all costs,

Work History

N

Senior Director of Media

Nom NomNom Nom, part of Mars Petcare, is helping to make a BETTER WORLD FOR PETS by giving dogs a reason to enthusiastically run to their bowls, with top-quality recipes that nourish their bodies, stimulate their senses, and add delight to their day. #proudlymars
T

Director, Growth and Performance Marketing for Cove and Picnic

Thirty MadisonApr 2021 - Aug 2022 • 1 yr 5 mosThirty Madison is a healthcare company bringing specialized care and treatment to everyone. Thirty Madison brands include Keeps (men's hair loss), Cove (migraine), Evens (gastrointestinal), and Picnic (allergies).
O

Head of Customer Acquisition

obé FitnessJul 2019 - Mar 2021 • 1 yr 9 mosobé is a premium fitness lifestyle network offering immersive, topical and effective live & on-demand fitness classes through a mobile app and website. With more than 14 live classes per day and a library of 4000+ workouts taught by the most sought-after instructors in New York City, obé’s signature 28-minute complete-body classes make fitness accessible, affordable, efficient, varied and fun.
L

Head of Customer Acquisition

Lorem TechnologiesMay 2018 - Jul 2019 • 1 yr 3 mos
S

Director of Global Media

ShutterstockAug 2016 - May 2018 • 1 yr 10 mos
P

Senior Marketing Manager

PhotoShelterMay 2015 - Aug 2016 • 1 yr 4 mosPhotoShelter is a SaaS company that creates tools for professional photographers. We help people and organizations who are passionate about their photos do more with them. PhotoShelter helps individual photographers to showcase, archive and sell their work. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide.
T

World Traveler

Travel Career BreakJan 2015 - Apr 2015 • 4 mosTraveled throughout Southeast Asia, visiting Cambodia, Thailand, Vietnam, Philippines, and Hong Kong.
S

Senior Marketing Manager

SingTel, WePlaySep 2013 - Nov 2014 • 1 yr 3 mosLaunched a new brand, WePlay, a mobile games platform for the Android app market, in Singapore and Indonesia. Developed WePlay's marketing strategy and led the execution plan to acquire new mobile gamers in the online, mobile, retail, preloads, and on-ground events spaces. Developed the marketing strategy to grow brand awareness of the WePlay app and drive sign ups from large game developers such as EA, Disney, Supercell, and Halfbrick Studios.
M

Marketing Director

MeetMoi, LLC (acquired by Match.com)Jun 2011 - Jul 2013 • 2 yrs 2 mosMeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web. Managed the entire customer sales funnel from acquisition to purchase. Oversaw the creation and management of all aspects of the overall marketing plan, from branding, advertising, and messaging. Responsible for meeting monthly revenue goals through subscription and transactional pricing models and for driving cost efficient user acquisition through digital channels. Managed media advertising vendors in SEM, SEO, affiliates, Facebook, Twitter, online and mobile display, partnering with blogs, and online and offline partnerships. Managed the CRM strategy and worked with the product team and developers to launch and optimize emails, SMS, push notifications, on-site pop ups and promotions, registration pages, paywalls, new product prices, new business models, and new billing providers. Led A/B testing and optimization of all external advertising creative and internal marketing landing pages within iPhone and Android apps, mobile web, and desktop.
S

Associate Director, Online Marketing and Distribution Strategy

Starwood Hotels & Resorts Worldwide, Inc.Nov 2009 - Jun 2011 • 1 yr 8 mosSupported the Global Specialty Select brand team (Aloft Hotels, Element Hotels, and Four Points by Sheraton) to maximize marketing initiatives across key distribution channels - internal websites, call centers, SPG - Starwood’s loyalty program, mobile, and social media. Led the global online marketing strategy for the Specialty Select team. Worked with the Global Web group to update and redesign the websites for Aloft, Element and Four Points to drive growth in the channel.

Education

N

NYU Stern School of Business

B.S., Marketing1999 - 2003

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.