Julianna Rodriguez

UI Designer • UX Designer • Product Designer • New York, NY, US

Top Earner

Websites

Mobile Design

E-Commerce

Shopify

Squarespace

Figma

Web Design

UI/UX Design

Visual Design

Available for hire fromNegotiable

Full-Time Roles

Contracts

UI/UX Designer with a passion for web design and mobile apps

I'm Julianna, a designer from Puerto Rico now based in New York, with over six years in web design, including three focused on UX/UI. For the past seven years, I've freelanced remotely with agencies and companies across the US. Recently, I've been handling redesigns, updates, and UX enhancements for e-commerce clients and mobile apps. My clients span wellness, fashion, consumer goods, women-owned businesses, tech, and startups. Previously, as a social media manager and digital consultant, I helped brands build their online presence through campaigns, web design, SEO, and social media strategies. My background allows me to balance user needs and business goals. I'm always curious, eager to learn new skills, and ready to tackle challenges.

Projects

Luiny Jewelry Website Design (WIP)

In my role as a web and visual designer for Luiny since 2016, I've closely collaborated with the founder, taking a hands-on approach to manage various aspects of the brand's online presence. This includes ongoing website design, UI enhancements, and overseeing integrations with external platforms to ensure optimal performance. Directly involved in designing and strategizing email marketing campaigns, my aim is to maintain a cohesive and impactful brand identity. Additionally, I provide ad hoc consulting services, addressing diverse design needs to support the brand's overall success.See More

Fannie Mae App

I was part of the product design team that re-designed Fannie Mae's flagship app. My contributions included creating a new look and feel, designing hi-fi wireframes and mockups, documentation for dev and updating the design system.See More

Momentous - Web Design (Shopify)

In this project, we brought together the product, design, and technology teams to level up the website's functionality. Our goal was to create a more personalized experience and introduce modular design components that offer flexibility when creating content. We also aimed to give the site a fresh and inclusive look and feel. My main areas of focus were the homepage, product display page (PDP), landing pages (product and collaborations), and athlete profiles.See More

Work History

UI/UX Designer

Self EmployedAug 2020 - Present • 4 yrs 2 mosDesigned and conceptualized the interface of responsive landing pages for brands in luxury, wellness and consumer goods Improved interactions and information architecture for a job board focused on women in tech Improved designs of a creators marketplace by supporting product management with QA and design explorations

Web Ui Designer (freelance)

Heady IncMar 2023 - Jun 2023 • 4 mosDesign and conceptualized layouts, interactions and assets for blog posts, case studies and social media content Re-design of Heady’s website homepage to align with new brand guidelines Establish look and feel, components and visual assets to create consistency on company’s website

UI/UX Designer

Matter Supply Co.Mar 2021 - Sep 2022 • 1 yr 7 mosDesigned and launched 4 digital products with a cross-functional remote team, including a mobile app for homebuyers, a social bartering app and an e-commerce website Collaborated with a senior designer to develop a new visual direction for a mobile app, while creating wireframes, hi-fi mockups, visual explorations, and documentation for handover Redesigned an e-commerce website with a focus on personalization using modular UI components and user research and testing, resulting in an increase in user engagement and a boost in sales.

Web and Digital Designer

Self EmployedJan 2017 - Jun 2021 • 4 yrs 6 mosDesigned and implemented 20+ responsive websites in the wellness and fashion industries using Squarespace, Wordpress, and Shopify Created social media graphics and digital assets to enhance brand presence on social media platforms Managed and updated websites for 15 clients, ensuring consistent branding and user experience across all digital platforms

Education

BLOC

Bootcamp Certificate, Product Design TrackMay 2019 - Aug 2020

University of Puerto Rico

BA Advertising and Public Relations, CommunicationsSep 2005 - Dec 2009

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