Top Talent like Julie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Julie Calnero

Email Marketing Specialist
SF, CA, US
Available for hire fromNegotiable
Lifecycle Marketing Strategist | Multi-Channel CRM & Growth Automation
Lifecycle Marketing Strategist and CRM leader with multi-channel (email, push, SMS) experience across growth, retention, winback, and onboarding programs. Builds end-to-end lifecycle operations and measurement frameworks, including automation and compliance workflows in Braze, and leads frequent experimentation to drive activation and conversion outcomes. Also founded and leads Big Mouth Collective, delivering lifecycle strategy, execution, and reporting for B2C and DTC brands.

Work History

D

CRM Manager, DoorDash (via Big Mouth Collective)

DoorDash (via Big Mouth Collective)•Owns end-to-end lifecycle and growth programs for Dasher Experience — reaching millions of users monthly across email, push, and SMS, and pioneering AI-powered automation workflows for campaign operations •Architected first fully automated compliance lifecycle in Braze with multi-branch conditional logic (11+ variants), Handlebar personalization, and API notification orchestration Mar 2022 – present San Francisco, CA •Built measurement frameworks for always-on re-engagement program; A/B testing drove 30% lift in Dasher activation across a 1.8M-user audience with 90/10 holdout controls •Manages campaign operations from strategic brief through audience segmentation, QA, and deployment across Braze, Hightouch, and internal engagement platforms
B

Principal and Founder

Big Mouth Collective•Leads lifecycle strategy and growth execution for B2C and DTC brands — designing retention, winback, onboarding, and conversion programs across email, push, and SMS •Balances high-level journey mapping and funnel opportunity sizing with hands-on execution: writing copy, QAing campaigns, and optimizing workflows directly in Braze, Klaviyo, and Iterable Mar 2022 – Present San Francisco, CA •Delivers measurement frameworks, funnel dashboards, and channel performance reporting to guide prioritization and quantify lifecycle program impact
I

Lifecycle Marketing Program Manager

IPSYMar 2021 - Jan 2022 • 11 mosLifecycle Marketing Program Manager, IPSY •Owned retention and winback lifecycle for a DTC beauty subscription brand with millions of active subscribers; managed full program in Iterable from segmentation through deployment •Executed 5–7 A/B tests monthly across creative, subject lines, segmentation, and send timing; delivered 30K+ conversions/month and exceeded monthly goal by 25% Mar 2021 – Jan 2022 •Built reactivation programs targeting churned subscribers, testing new channels and messaging approaches to resurrect lapsed accounts
T

CRM Marketing Manager

The AthleticMay 2019 - Oct 2020 • 1 yr 6 mosCRM Marketing Manager, The Athletic •Drove 30–50K paid subscriptions per quarter via targeted email and in-app campaigns; converted churned subscribers through complex A/B and holdout testing with full results reporting May 2019 – Oct 2020
P

Newsletter and Email Marketing Manager

POPSUGARMay 2018 - Jun 2019 • 1 yr 2 mosNewsletter and Email Marketing Manager, POPSUGAR •Wrote and deployed 15 newsletters/wk to 500k subscribers •Led audience growth by coordinating with brand partners May 2018 – Jun 2019
P

Email Specialist

PinterestMay 2016 - Jan 2018 • 1 yr 9 mosEmail Specialist, Pinterest •Reactivated 340 advertisers with $20k spent •Set channel strategy for Pinterest's 1MM business accounts May 2016 – Jan 2018

Education

C

Colgate University

Bachelor of Arts, Political Science + Film & Media Studies2007 - 2011

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Lifecycle Marketing Strategist | Multi-Channel CRM & Growth Automation
Lifecycle Marketing Strategist and CRM leader with multi-channel (email, push, SMS) experience across growth, retention, winback, and onboarding programs. Builds end-to-end lifecycle operations and measurement frameworks, including automation and compliance workflows in Braze, and leads frequent experimentation to drive activation and conversion outcomes. Also founded and leads Big Mouth Collective, delivering lifecycle strategy, execution, and reporting for B2C and DTC brands.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Julie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Julie Calnero

Email Marketing Specialist
SF, CA, US
Available for hire fromNegotiable

Work History

D

CRM Manager, DoorDash (via Big Mouth Collective)

DoorDash (via Big Mouth Collective)•Owns end-to-end lifecycle and growth programs for Dasher Experience — reaching millions of users monthly across email, push, and SMS, and pioneering AI-powered automation workflows for campaign operations •Architected first fully automated compliance lifecycle in Braze with multi-branch conditional logic (11+ variants), Handlebar personalization, and API notification orchestration Mar 2022 – present San Francisco, CA •Built measurement frameworks for always-on re-engagement program; A/B testing drove 30% lift in Dasher activation across a 1.8M-user audience with 90/10 holdout controls •Manages campaign operations from strategic brief through audience segmentation, QA, and deployment across Braze, Hightouch, and internal engagement platforms
B

Principal and Founder

Big Mouth Collective•Leads lifecycle strategy and growth execution for B2C and DTC brands — designing retention, winback, onboarding, and conversion programs across email, push, and SMS •Balances high-level journey mapping and funnel opportunity sizing with hands-on execution: writing copy, QAing campaigns, and optimizing workflows directly in Braze, Klaviyo, and Iterable Mar 2022 – Present San Francisco, CA •Delivers measurement frameworks, funnel dashboards, and channel performance reporting to guide prioritization and quantify lifecycle program impact
I

Lifecycle Marketing Program Manager

IPSYMar 2021 - Jan 2022 • 11 mosLifecycle Marketing Program Manager, IPSY •Owned retention and winback lifecycle for a DTC beauty subscription brand with millions of active subscribers; managed full program in Iterable from segmentation through deployment •Executed 5–7 A/B tests monthly across creative, subject lines, segmentation, and send timing; delivered 30K+ conversions/month and exceeded monthly goal by 25% Mar 2021 – Jan 2022 •Built reactivation programs targeting churned subscribers, testing new channels and messaging approaches to resurrect lapsed accounts
T

CRM Marketing Manager

The AthleticMay 2019 - Oct 2020 • 1 yr 6 mosCRM Marketing Manager, The Athletic •Drove 30–50K paid subscriptions per quarter via targeted email and in-app campaigns; converted churned subscribers through complex A/B and holdout testing with full results reporting May 2019 – Oct 2020
P

Newsletter and Email Marketing Manager

POPSUGARMay 2018 - Jun 2019 • 1 yr 2 mosNewsletter and Email Marketing Manager, POPSUGAR •Wrote and deployed 15 newsletters/wk to 500k subscribers •Led audience growth by coordinating with brand partners May 2018 – Jun 2019
P

Email Specialist

PinterestMay 2016 - Jan 2018 • 1 yr 9 mosEmail Specialist, Pinterest •Reactivated 340 advertisers with $20k spent •Set channel strategy for Pinterest's 1MM business accounts May 2016 – Jan 2018

Education

C

Colgate University

Bachelor of Arts, Political Science + Film & Media Studies2007 - 2011

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.