Jummy Odofin

Creative & Brand Strategist • Data Analyst • Social Media Marketing Specialist • London, ON, CA

TikTok Management

Writing

Microsoft Office

Editing

TikTok

Instagram Reels

PowerBI

Microsoft Word

Bookkeeping

Microsoft Excel

Available for hire fromNegotiable

Full-Time Roles

Contracts

Elevating your brand with Data-driven precision! Expert in Social Media, Video editing and Microsoft Excel Mastery for a Powerful Marketing Impact!

Hey there! I'm Jummy, a marketing enthusiast with a flair for branding and social media. I recently graduated from Dalhousie University with a Bachelor of Commerce, majoring in Marketing Management. My passion for storytelling, video editing, and makeup led me to start a YouTube channel, where I continue to showcase my creativity. Now, post-graduation, I'm thriving as a Business Process Analyst, weaving stories with data to develop solutions for the challenges my company face. So, whether I'm editing videos, crafting compelling narratives, or diving into the depths of data, I'm always ready for the next exciting challenge in the branding and marketing space. Let's connect and make some magic happen! ✨

Projects

My YouTube Portfolio

This project URL showcases my editing abilities

Writing Sample

My writing Sample - password is Halifax2023!

Work History

Associate Emerging Leader - Business Process Analyst

Canada Life Sep 2023 - Present • 1 yr- Prepare, review, and distribute reporting (e.g. financial, operational key results) to direct and senior leadership - Creates and distributes a monthly newsletter for the FSC, facilitating effective communication and information dissemination. - Lead and support operational initiative planning, oversight, and implementation using project management methodology - Develop evaluation tools and metrics for measuring results of the new initiatives (e.g. sales and marketing campaigns) - Analysis and synthesis of data to develop recommendations (e.g. identifying opportunities, pain points) - Review and improvement of operational processes with a lens to continuous improvement, specifically efficiency gains and growth enablement

Summer Student Process Improvement Coordinator

Government of Nova Scotia May 2022 - Sep 2022 • 5 mos• Supported the delivery of monthly client process improvement training sessions by facilitating the online platform (Zoom, Teams etc.), and created campaigns promoting these sessions on provincial social platforms, resulting in a 70% increase in registrations from the previous year • Analyzed client feedback data from monthly training sessions using software like Microsoft Excel and Power Bi to identify improvements in client service • Worked with team members to develop a process improvement learning simulation to support our client training, resulting in a 30% increase in client engagement, and an increase in the ability of clients to complete a process improvement project in their business areas within the first 3 months of taking our training • Led the delivery of 2 in-person events by creating promotional pieces on Canva, coordinating the activities of multiple event vendors ensuring they delivered the appropriate quantity of products and ensuring that the event venue was well set-up

Event and Programs Assistant

Dalhousie UniversityAug 2021 - Dec 2021 • 5 mos• Worked autonomously by supporting the delivery of career development events and activities with program-specific logistics such as facilitating the Zoom platform for online events, creating promotional content on Canva, and collecting registrant information for further data analysis • Led a project analyzing new and existing student and employer data from a wide range of industries, and identified trends that offered solutions to the team on methods of improving client service

Education

Dalhousie University

Bachelor’s Degree , Commerce Sep 2019 - May 2023

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