Top Talent like Kaitlyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kaitlyn Gernatt

Graphic Designer • Social Media Marketing Specialist • Brand Designer • Boston, MA, US
Art Direction
Graphic Design
Social Media Management
Social Media Marketing
Brochure Design
Figma
Microsoft Powerpoint
Presentation Design
Slide Decks
Content Strategy
Adobe Photoshop
G-Suite
Social Media
Instagram Ads
Book Design
Brand Strategy
Promotional Marketing
Display Ads
Facebook Business Pages
DIGITAL DESIGN
Digital Advertising
Pinterest Ads
Facebook Ads
Social Ad Campaigns
Pinterest
Print Advertising
Marketing
Advertising
Adobe Illustrator
Adobe Creative Suite
Adobe InDesign
Design
Adobe Creative Cloud
Canva
Available for hire fromNegotiable
Contracts
Art Director | UX & Graphic Designer
Experienced art director and designer with a passion for building engaging creative. With a background in dynamic creative optimization and hands-on design, I’ve driven innovative solutions to market. Focusing on digital and print media, I bring a strategic approach to branding and design, ensuring that top-tier brands achieve their marketing goals. When not crafting campaigns, I enjoy exploring the latest design trends and connecting creativity with results.

Work History

C

Art Director

CVS Media Exchange (CMX)Contract Employee- Manage all campaign creative in the General Merchandise and Consumables (CPG) vertical, working with suppliers including Hallmark, Duracell, Mars-Wrigley, and Hershey’s and providing feedback to ensure IAB and CVS standards. - Review and provide art direction to designers when creating original co-branded campaign creative. - Collaborate with designers to create turn-key solutions for Proof of Live (mock-ups of launched creative) and Creative Review decks. - Spearheaded CMX’s first Universal Dynamic Creative Optimization (DCO) template, working cross-functionally to create a quick go-to-market option for suppliers and directed the first beta tests. - Mentor designers in design thinking, creative problem solving, and pitching their work.
C

Digital Designer

CVS Media Exchange (CMX)Contract EmployeeNov 2023 - Jun 2024 • 8 mos- Designed and versioned sponsored co-branded digital banners, paid social, and responsive landing pages on tight deadlines for advertisers in Pharma, Health/Wellness, Beauty/Personal Care and General Merchandise/Consumable (CPG) verticals. - Compiled mockups of live advertisements for clients post-campaign launch. - Brands worked with include Goldbond, Maybelline, Novo Nordisk, Moderna, and Haleon.
H

Social Media Manager + Digital Designer

Honor Code CreativeFreelancerOct 2022 - Sep 2024 • 2 yrs- Built monthly content calendars with 3+ weekly posts, including copywriting, graphics, animations, and reels for Instagram, Facebook, and LinkedIn. - Utilized account data performance to inform future content and post schedules. - Drove traffic to pages through organic social, improving page visits for Instagram by 24.6% and Facebook by 141.6% in one year. - Designed engaging monthly email newsletters and scheduled campaigns in Mailchimp with a 45%+ open rate.
K

Designer + Owner

Kaitlyn Gernatt DesignFreelancer- Create and update branded marketing materials, including brochures, case studies, social media posts, webpage design, and PowerPoint presentations. - Execute and produce direct mail campaigns. Devise branded materials such as white papers, reports, and stationery. - Analyze social trends and client market, formulating copy, graphics, animations, and videos for various social media platforms. - Prepare prepress files and coordinate with print vendors for production. - Clients and collaborations include Cleveland State University College of Law, Cooper Planning Group, Epsilon, Lesley University, Mayo Clinic, and YJP Boston.
C

Graphic Designer

Cleveland State University College of LawMay 2023 - Jun 2024 • 1 yr 2 mos- Used Adobe Creative Suite to update and create new brand assets and collateral to recruit and retain students.

Education

L

Lesley University

Professional Certificate, User Experience (UX) Design2021 - 2022
L

Lesley University

Bachelor of Fine Arts (BFA), Graphic Design

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Art Director | UX & Graphic Designer
Experienced art director and designer with a passion for building engaging creative. With a background in dynamic creative optimization and hands-on design, I’ve driven innovative solutions to market. Focusing on digital and print media, I bring a strategic approach to branding and design, ensuring that top-tier brands achieve their marketing goals. When not crafting campaigns, I enjoy exploring the latest design trends and connecting creativity with results.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kaitlyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kaitlyn Gernatt

Graphic Designer • Social Media Marketing Specialist • Brand Designer • Boston, MA, US
Art Direction
Graphic Design
Social Media Management
Social Media Marketing
Brochure Design
Figma
Microsoft Powerpoint
Presentation Design
Slide Decks
Content Strategy
Adobe Photoshop
G-Suite
Social Media
Instagram Ads
Book Design
Brand Strategy
Promotional Marketing
Display Ads
Facebook Business Pages
DIGITAL DESIGN
Digital Advertising
Pinterest Ads
Facebook Ads
Social Ad Campaigns
Pinterest
Print Advertising
Marketing
Advertising
Adobe Illustrator
Adobe Creative Suite
Adobe InDesign
Design
Adobe Creative Cloud
Canva
Available for hire fromNegotiable
Contracts

Work History

C

Art Director

CVS Media Exchange (CMX)Contract Employee- Manage all campaign creative in the General Merchandise and Consumables (CPG) vertical, working with suppliers including Hallmark, Duracell, Mars-Wrigley, and Hershey’s and providing feedback to ensure IAB and CVS standards. - Review and provide art direction to designers when creating original co-branded campaign creative. - Collaborate with designers to create turn-key solutions for Proof of Live (mock-ups of launched creative) and Creative Review decks. - Spearheaded CMX’s first Universal Dynamic Creative Optimization (DCO) template, working cross-functionally to create a quick go-to-market option for suppliers and directed the first beta tests. - Mentor designers in design thinking, creative problem solving, and pitching their work.
C

Digital Designer

CVS Media Exchange (CMX)Contract EmployeeNov 2023 - Jun 2024 • 8 mos- Designed and versioned sponsored co-branded digital banners, paid social, and responsive landing pages on tight deadlines for advertisers in Pharma, Health/Wellness, Beauty/Personal Care and General Merchandise/Consumable (CPG) verticals. - Compiled mockups of live advertisements for clients post-campaign launch. - Brands worked with include Goldbond, Maybelline, Novo Nordisk, Moderna, and Haleon.
H

Social Media Manager + Digital Designer

Honor Code CreativeFreelancerOct 2022 - Sep 2024 • 2 yrs- Built monthly content calendars with 3+ weekly posts, including copywriting, graphics, animations, and reels for Instagram, Facebook, and LinkedIn. - Utilized account data performance to inform future content and post schedules. - Drove traffic to pages through organic social, improving page visits for Instagram by 24.6% and Facebook by 141.6% in one year. - Designed engaging monthly email newsletters and scheduled campaigns in Mailchimp with a 45%+ open rate.
K

Designer + Owner

Kaitlyn Gernatt DesignFreelancer- Create and update branded marketing materials, including brochures, case studies, social media posts, webpage design, and PowerPoint presentations. - Execute and produce direct mail campaigns. Devise branded materials such as white papers, reports, and stationery. - Analyze social trends and client market, formulating copy, graphics, animations, and videos for various social media platforms. - Prepare prepress files and coordinate with print vendors for production. - Clients and collaborations include Cleveland State University College of Law, Cooper Planning Group, Epsilon, Lesley University, Mayo Clinic, and YJP Boston.
C

Graphic Designer

Cleveland State University College of LawMay 2023 - Jun 2024 • 1 yr 2 mos- Used Adobe Creative Suite to update and create new brand assets and collateral to recruit and retain students.

Education

L

Lesley University

Professional Certificate, User Experience (UX) Design2021 - 2022
L

Lesley University

Bachelor of Fine Arts (BFA), Graphic Design

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.