Top Talent like Kaitlyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kaitlyn Horner

Social Media Marketing Specialist
Project Manager
Creative & Brand Strategist
West Fargo, ND, US
Content Creation
Social Media Management
Content Management
Data Analysis
Content Strategy
Social Media Marketing
Instagram
Facebook Business Pages
Twitter
Advertising
Instagram Reels
Creative Marketing
Blog Marketing
Available for hire fromNegotiable
Contracts
Experienced Social Media Specialist and Digital Content Creator
Experienced content strategist, social media manager, and visual designer with a proven track record in the agricultural, sports, and customer service industries. Adept at communication, leadership, organization, content creation, and time management. Passionate about crafting compelling digital experiences and driving engagement through strategic media initiatives. A dedicated media and communication professional, I earned my degree from Black Hills State University in December 2021.

Projects

Social Media Campaign

This project focused on promoting NDSU’s CAFSNR Visit Day to prospective students, utilizing both organic and paid social media content. The campaign leveraged the college’s main social media accounts across all platforms, as well as the department accounts (eight in total), to reach a diverse audience. It featured a mix of premade graphics designed around prospective student interests, showcasing how those passions could be tied into a degree program at NDSU. The campaign included a combination of organic content—such as student testimonials, event sneak peeks, and behind-the-scenes moments—and paid content, run through Meta’s advertising tools to maximize reach and engagement. By highlighting unique program offerings and providing a direct call to action to attend the event, the campaign was crafted to engage students, inform them about the possibilities at NDSU, and drive attendance to the Visit Day event. This multi-platform approach aimed to build excitement and ensure prospective students felt connected to the opportunities available through CAFSNR.See More

Showcasing Connections

This project captures the strong partnership between NDSU and FFA, highlighting the university as a natural next step for FFA members after high school. The featured image showcases enthusiastic FFA students posing with the NDSU mascot, symbolizing school spirit, agricultural passion, and future opportunities. Through this visual storytelling, the campaign reinforces NDSU’s commitment to agricultural education and leadership, inviting prospective students to see themselves as part of the Bison community.See More

Visual Marketing

This project captures a dynamic, hands-on learning experience to promote the launch of a new master’s program in professional agriculture at NDSU. The featured image showcases students alongside a professor in a soybean field, emphasizing real-world research, faculty mentorship, and the program’s strong connection to agriculture and sustainability. This photograph will be used in marketing materials—both digital and print—to attract prospective graduate students by highlighting the program’s experiential learning opportunities and its impact on the future of agriculture.See More

Faculty Impact

This project features a faculty member from the college, showcasing their dedication to student success and the positive impact they have in the classroom. The post includes a powerful quote from a current student, expressing how the professor’s teaching methods, mentorship, and passion for the subject have significantly enhanced their education. The goal of the post is to humanize the faculty, emphasize their influence on students’ academic journeys, and showcase the supportive, inspiring environment at NDSU. This content will help build connections with prospective students and demonstrate the value of NDSU's faculty-driven learning experience.See More

Student Finance Support

This project aims to remind students about the opening of scholarship applications, emphasizing the importance of applying for available financial aid opportunities. The post will include key details, such as deadlines, eligibility requirements, and how scholarships can support students in achieving their academic goals. By utilizing engaging visuals and a call to action, the post will serve as a timely reminder to ensure students don’t miss out on these valuable opportunities. This campaign will help drive awareness and encourage students to take the next step in securing financial support for their education.See More

Work History

N

Social Media Specialist

North Dakota State UniversityDevelop engaging and creative content that aligns with the brand’s voice and objectives across multiple social media platforms. Plan and execute comprehensive social media strategies to increase brand visibility and engagement. Stay up-to-date with the latest social media trends and technologies to keep the brand at the forefront of social media marketing. Monitor and analyze the performance of social media campaigns and posts using analytics tools to gauge success and areas for improvement.
D

Customer Service Specialist

DraftKings Inc.Jul 2022 - Jan 2024 • 1 yr 7 mosDaily assist VIP players by thoroughly investigating new and open Zendesk tickets focusing on Sportsbook and Casino player account changes and restrictions, bet settlement issues, location technicalities, and promotional initiatives. Provide exceptional customer service through product knowledge by being a top performer in the department and exceeding global expectations - receiving “exceeds expectations” ratings for both annual and mid-year reviews. Be a team player and motivate Associates to build internal confidence by training newly hired Associates with the KM&T department during mentor week of training every three weeks.
C

Assistant Manager

City Brew CoffeeSep 2019 - Jun 2022 • 2 yrs 10 mosResponsible for assisting the Store Manager with daily planning, management, and leadership roles of the store. Manage the store’s social media accounts by creating captivating content to drive targeted traffic; plan and execute postings across social media platforms (Instagram and Facebook) on a daily basis, including weekends. Lead Shift Leaders and Baristas by motivating, coaching, and strengthening the operations and customer service delivery and product presentation/quality. Perform during high-capacity business hours with confidence and a calm exterior. Review and understand operational reports to identify trends in sales, inventory, cash management, and staffing levels.
R

Digital Media Assistant

Rapid City RushOct 2019 - May 2022 • 2 yrs 8 mosAssist Director of Social and Creative Content with creating digital graphics used for marketing and in-game use to ensure consistent brand messaging and integrated marketing efforts for company objectives. Publish live content from graphics, videos, stories, and photos during live-game coverage across Twitter, Facebook, Instagram, and TikTok. Ideate, develop, and pitch creative ideas to the Social of Creative Content for campaigns designed to drive growth and fan engagement. Proof all materials in an accurate manner, delivering high-quality and on-time content. Research solutions while working through design challenges, effects, and techniques and stay updated with the latest industry trends and best practices Work in a fast-paced environment and be under pressure while achieving results on professional platforms.
B

Social Media Manager and Merchandise Ops

Badlands SabresSep 2021 - Feb 2022 • 6 mosManage an engaging organic social/digital presence ranging from Twitter, Facebook, and Instagram executing calendars for content/campaigns ensuring the voice across all social and digital media is consistent with the overall brand voice of the team. Create day-to-day postings creating and editing graphics for social, video, and web. Content included graphics, photos, and videos to promote game nights, score updates, business partners, and team appearances while maintaining the overall brand and theme of the team. Analyze performance metrics to gauge the success of posts and campaigns to achieve goals and insight for future postings. Assist with general administrative and merchandise tasks/projects as assigned. Maintain a safe and respectful community atmosphere on social media profiles.
B

Social Media and Game Day Ops

Brookings BlizzardSep 2018 - Apr 2019 • 8 mosUpdate the team’s overall brand and theme by designing a new website layout, and creating coherent social media content through graphics, photos, videos, and stories. Manage and schedule social media posts ranging from Twitter, Instagram, Facebook, and YouTube. Coordinate with the team’s photographer/videographer to gather material for content creation. Create a sense of community with fans through social media and physical location through marketing/PR/communications to amplify news, announcements, and updates. Assist in game-day operation tasks such as live-game social media coverage, ticketing operations, fan participation, and overseeing the merchandising store.

Education

B

Black Hills State University

Bachelor of Applied Science - BASc, Mass Communication/Media Studies2019 - 2021
S

South Dakota State University

Bachelor of Applied Science - BASc, Journalism2018 - 2019

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Social Media Specialist and Digital Content Creator
Experienced content strategist, social media manager, and visual designer with a proven track record in the agricultural, sports, and customer service industries. Adept at communication, leadership, organization, content creation, and time management. Passionate about crafting compelling digital experiences and driving engagement through strategic media initiatives. A dedicated media and communication professional, I earned my degree from Black Hills State University in December 2021.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kaitlyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kaitlyn Horner

Social Media Marketing Specialist
Project Manager
Creative & Brand Strategist
West Fargo, ND, US
Content Creation
Social Media Management
Content Management
Data Analysis
Content Strategy
Social Media Marketing
Instagram
Facebook Business Pages
Twitter
Advertising
Instagram Reels
Creative Marketing
Blog Marketing
Available for hire fromNegotiable
Contracts

Projects

Social Media Campaign

This project focused on promoting NDSU’s CAFSNR Visit Day to prospective students, utilizing both organic and paid social media content. The campaign leveraged the college’s main social media accounts across all platforms, as well as the department accounts (eight in total), to reach a diverse audience. It featured a mix of premade graphics designed around prospective student interests, showcasing how those passions could be tied into a degree program at NDSU. The campaign included a combination of organic content—such as student testimonials, event sneak peeks, and behind-the-scenes moments—and paid content, run through Meta’s advertising tools to maximize reach and engagement. By highlighting unique program offerings and providing a direct call to action to attend the event, the campaign was crafted to engage students, inform them about the possibilities at NDSU, and drive attendance to the Visit Day event. This multi-platform approach aimed to build excitement and ensure prospective students felt connected to the opportunities available through CAFSNR.

Showcasing Connections

This project captures the strong partnership between NDSU and FFA, highlighting the university as a natural next step for FFA members after high school. The featured image showcases enthusiastic FFA students posing with the NDSU mascot, symbolizing school spirit, agricultural passion, and future opportunities. Through this visual storytelling, the campaign reinforces NDSU’s commitment to agricultural education and leadership, inviting prospective students to see themselves as part of the Bison community.

Visual Marketing

This project captures a dynamic, hands-on learning experience to promote the launch of a new master’s program in professional agriculture at NDSU. The featured image showcases students alongside a professor in a soybean field, emphasizing real-world research, faculty mentorship, and the program’s strong connection to agriculture and sustainability. This photograph will be used in marketing materials—both digital and print—to attract prospective graduate students by highlighting the program’s experiential learning opportunities and its impact on the future of agriculture.

Faculty Impact

This project features a faculty member from the college, showcasing their dedication to student success and the positive impact they have in the classroom. The post includes a powerful quote from a current student, expressing how the professor’s teaching methods, mentorship, and passion for the subject have significantly enhanced their education. The goal of the post is to humanize the faculty, emphasize their influence on students’ academic journeys, and showcase the supportive, inspiring environment at NDSU. This content will help build connections with prospective students and demonstrate the value of NDSU's faculty-driven learning experience.

Student Finance Support

This project aims to remind students about the opening of scholarship applications, emphasizing the importance of applying for available financial aid opportunities. The post will include key details, such as deadlines, eligibility requirements, and how scholarships can support students in achieving their academic goals. By utilizing engaging visuals and a call to action, the post will serve as a timely reminder to ensure students don’t miss out on these valuable opportunities. This campaign will help drive awareness and encourage students to take the next step in securing financial support for their education.

Work History

N

Social Media Specialist

North Dakota State UniversityDevelop engaging and creative content that aligns with the brand’s voice and objectives across multiple social media platforms. Plan and execute comprehensive social media strategies to increase brand visibility and engagement. Stay up-to-date with the latest social media trends and technologies to keep the brand at the forefront of social media marketing. Monitor and analyze the performance of social media campaigns and posts using analytics tools to gauge success and areas for improvement.
D

Customer Service Specialist

DraftKings Inc.Jul 2022 - Jan 2024 • 1 yr 7 mosDaily assist VIP players by thoroughly investigating new and open Zendesk tickets focusing on Sportsbook and Casino player account changes and restrictions, bet settlement issues, location technicalities, and promotional initiatives. Provide exceptional customer service through product knowledge by being a top performer in the department and exceeding global expectations - receiving “exceeds expectations” ratings for both annual and mid-year reviews. Be a team player and motivate Associates to build internal confidence by training newly hired Associates with the KM&T department during mentor week of training every three weeks.
C

Assistant Manager

City Brew CoffeeSep 2019 - Jun 2022 • 2 yrs 10 mosResponsible for assisting the Store Manager with daily planning, management, and leadership roles of the store. Manage the store’s social media accounts by creating captivating content to drive targeted traffic; plan and execute postings across social media platforms (Instagram and Facebook) on a daily basis, including weekends. Lead Shift Leaders and Baristas by motivating, coaching, and strengthening the operations and customer service delivery and product presentation/quality. Perform during high-capacity business hours with confidence and a calm exterior. Review and understand operational reports to identify trends in sales, inventory, cash management, and staffing levels.
R

Digital Media Assistant

Rapid City RushOct 2019 - May 2022 • 2 yrs 8 mosAssist Director of Social and Creative Content with creating digital graphics used for marketing and in-game use to ensure consistent brand messaging and integrated marketing efforts for company objectives. Publish live content from graphics, videos, stories, and photos during live-game coverage across Twitter, Facebook, Instagram, and TikTok. Ideate, develop, and pitch creative ideas to the Social of Creative Content for campaigns designed to drive growth and fan engagement. Proof all materials in an accurate manner, delivering high-quality and on-time content. Research solutions while working through design challenges, effects, and techniques and stay updated with the latest industry trends and best practices Work in a fast-paced environment and be under pressure while achieving results on professional platforms.
B

Social Media Manager and Merchandise Ops

Badlands SabresSep 2021 - Feb 2022 • 6 mosManage an engaging organic social/digital presence ranging from Twitter, Facebook, and Instagram executing calendars for content/campaigns ensuring the voice across all social and digital media is consistent with the overall brand voice of the team. Create day-to-day postings creating and editing graphics for social, video, and web. Content included graphics, photos, and videos to promote game nights, score updates, business partners, and team appearances while maintaining the overall brand and theme of the team. Analyze performance metrics to gauge the success of posts and campaigns to achieve goals and insight for future postings. Assist with general administrative and merchandise tasks/projects as assigned. Maintain a safe and respectful community atmosphere on social media profiles.
B

Social Media and Game Day Ops

Brookings BlizzardSep 2018 - Apr 2019 • 8 mosUpdate the team’s overall brand and theme by designing a new website layout, and creating coherent social media content through graphics, photos, videos, and stories. Manage and schedule social media posts ranging from Twitter, Instagram, Facebook, and YouTube. Coordinate with the team’s photographer/videographer to gather material for content creation. Create a sense of community with fans through social media and physical location through marketing/PR/communications to amplify news, announcements, and updates. Assist in game-day operation tasks such as live-game social media coverage, ticketing operations, fan participation, and overseeing the merchandising store.

Education

B

Black Hills State University

Bachelor of Applied Science - BASc, Mass Communication/Media Studies2019 - 2021
S

South Dakota State University

Bachelor of Applied Science - BASc, Journalism2018 - 2019

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.