Top Talent like Karina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Karina Buitrago

Social Media Marketing Specialist • Orlando, FL, US
TikTok Management
Instagram
Social Media Management
Social Media Marketing
Sprout
Hootsuite
Adobe Photoshop
Canva
Content Planning
Brand Management
Content Management
Content Creation
Marketing
Content Development
Copywriting
Available for hire fromNegotiable
Contracts
Full-Time Roles
Social Media Manager
I've been working in social media for four years and have a passion for helping brands connect to their online communities. I’m a people person, I've always loved connecting with others which is why I pursued my career in social media. Being able to connect brands with their community of fans/ consumers is what I enjoy doing! Currently, I'm supporting brands on Facebook, Instagram, TikTok, and Twitter as a Social Media Manager!

Projects

Organic Engagement Example

An example of organic engagement that help foster community relationships.

Viral Proactive Engagement

Proactive engagement is an excellent way for companies and brands to foster community relationships, stay on top of trends, and drive traffic to a company’s page. It helps steer away from being a “silent brand” and build brand love.See More

Copywriting Example

Assisted with copy for this campaign starting with this kick-off post

Work History

D

Social Media Manager

Digital Media Management- Conduct tests, provide insights, and optimize toward global and per-brand KPIs and objectives. - Work with content to create and own the process and design of the social media calendars for all platforms. - Build out social media processes and tools from the ground up for each brand. - Monitor the daily performance and effectiveness of your social campaigns based on CTR, Ad Relevance Score, Revenue and Ad Spend. - Partner with the Monetization and Design teams to build social, web, and email experiments to improve audience engagement and social following. - Partner with the Marketing & Design teams to develop unique voices and social presences for each brand. - Collaborate cross-functionally to ensure email delivery capacity is planned and sufficient to meet the business, audience, and content plan. - Handle the growth and reporting of all social brands. - Assist with media buying strategies and analysis.
T

Social Media Specialist

The Social ElementJun 2021 - Feb 2024 • 2 yrs 9 mos- Handled day-to-day social media management on named accounts, engaging with consumers, fans, and communities on behalf of the brand across social channels. - Kept up-to-speed on new social platform developments (TikTok, Instagram, Twitter, Facebook, etc). - Assisted in revising engagement tactics and recommendations to clients in response to platform developments. - Created and delivered social media performance reports, including an understanding of defining KPIs and making recommendations based on performance. - Regularly shared feedback, trends, and internet cultural conversation. - Executed organic content publishing across social platforms and assisted in identifying, engaging, and repurposing UGC content. - Assisted with copywriting for organic posts in the brands TOV.
M

Digital Marketing Specialist

MyCity SOCIAL Digital MarketingOct 2020 - Jun 2021 • 9 mos- Created original and compelling content, including graphics, videos, and written posts, tailored to different social media platforms. - Communicated with clients to determine the best marketing strategy for their businesses. - Generated and analyzed monthly data reports with clients determining best practices to improve low points of engagement. - Scheduled and planned photo and video shoots to use in advertisements and infographics on social media. - Reviewed, optimized, and managed Google My Business listings. - Analyzed data metrics and engagement growth for all individual social media channels. - Created ad strategies for clients and reported performance from Facebook Ad Manager.
H

Social Media Marketing Specialist

HYLA USAMay 2020 - Sep 2020 • 5 mos- Created original content, design, and videos for social media. - Developed and maintained a proactive editorial content calendar/schedule and develop an optimal posting schedule, considering web traffic and customer engagement metrics. - Measured web traffic on Facebook, Twitter, and Instagram. - Stayed up-to-date with changes in all social platforms ensuring maximum effectiveness. - Facilitated online conversations with customers and responded to queries. - Maintained thorough, up-to-date knowledge of digital trends and clients business. - Used knowledge of key developments/social movements/emerging media in the digital space to provide clients with added-value insight. - Creatively planned and sought out new digital media opportunities and trends.
M

Social Brand Ambassador

Manchester City Football ClubJan 2019 - Dec 2019 • 1 yr- Build a social media following and manage social media marketing campaigns - Communicate and provide messaging, data and content to target audiences. - Collect and solicit information for data capture - Develop relevant content topics to reach the company's target customers. - Create new ideas to enhance marketing to a large audience

Education

U

University of Central Florida

Bachelor's degree, Communication and Media Studies2016 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Social Media Manager
I've been working in social media for four years and have a passion for helping brands connect to their online communities. I’m a people person, I've always loved connecting with others which is why I pursued my career in social media. Being able to connect brands with their community of fans/ consumers is what I enjoy doing! Currently, I'm supporting brands on Facebook, Instagram, TikTok, and Twitter as a Social Media Manager!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Karina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Karina Buitrago

Social Media Marketing Specialist • Orlando, FL, US
TikTok Management
Instagram
Social Media Management
Social Media Marketing
Sprout
Hootsuite
Adobe Photoshop
Canva
Content Planning
Brand Management
Content Management
Content Creation
Marketing
Content Development
Copywriting
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Organic Engagement Example

An example of organic engagement that help foster community relationships.

Viral Proactive Engagement

Proactive engagement is an excellent way for companies and brands to foster community relationships, stay on top of trends, and drive traffic to a company’s page. It helps steer away from being a “silent brand” and build brand love.

Copywriting Example

Assisted with copy for this campaign starting with this kick-off post

Work History

D

Social Media Manager

Digital Media Management- Conduct tests, provide insights, and optimize toward global and per-brand KPIs and objectives. - Work with content to create and own the process and design of the social media calendars for all platforms. - Build out social media processes and tools from the ground up for each brand. - Monitor the daily performance and effectiveness of your social campaigns based on CTR, Ad Relevance Score, Revenue and Ad Spend. - Partner with the Monetization and Design teams to build social, web, and email experiments to improve audience engagement and social following. - Partner with the Marketing & Design teams to develop unique voices and social presences for each brand. - Collaborate cross-functionally to ensure email delivery capacity is planned and sufficient to meet the business, audience, and content plan. - Handle the growth and reporting of all social brands. - Assist with media buying strategies and analysis.
T

Social Media Specialist

The Social ElementJun 2021 - Feb 2024 • 2 yrs 9 mos- Handled day-to-day social media management on named accounts, engaging with consumers, fans, and communities on behalf of the brand across social channels. - Kept up-to-speed on new social platform developments (TikTok, Instagram, Twitter, Facebook, etc). - Assisted in revising engagement tactics and recommendations to clients in response to platform developments. - Created and delivered social media performance reports, including an understanding of defining KPIs and making recommendations based on performance. - Regularly shared feedback, trends, and internet cultural conversation. - Executed organic content publishing across social platforms and assisted in identifying, engaging, and repurposing UGC content. - Assisted with copywriting for organic posts in the brands TOV.
M

Digital Marketing Specialist

MyCity SOCIAL Digital MarketingOct 2020 - Jun 2021 • 9 mos- Created original and compelling content, including graphics, videos, and written posts, tailored to different social media platforms. - Communicated with clients to determine the best marketing strategy for their businesses. - Generated and analyzed monthly data reports with clients determining best practices to improve low points of engagement. - Scheduled and planned photo and video shoots to use in advertisements and infographics on social media. - Reviewed, optimized, and managed Google My Business listings. - Analyzed data metrics and engagement growth for all individual social media channels. - Created ad strategies for clients and reported performance from Facebook Ad Manager.
H

Social Media Marketing Specialist

HYLA USAMay 2020 - Sep 2020 • 5 mos- Created original content, design, and videos for social media. - Developed and maintained a proactive editorial content calendar/schedule and develop an optimal posting schedule, considering web traffic and customer engagement metrics. - Measured web traffic on Facebook, Twitter, and Instagram. - Stayed up-to-date with changes in all social platforms ensuring maximum effectiveness. - Facilitated online conversations with customers and responded to queries. - Maintained thorough, up-to-date knowledge of digital trends and clients business. - Used knowledge of key developments/social movements/emerging media in the digital space to provide clients with added-value insight. - Creatively planned and sought out new digital media opportunities and trends.
M

Social Brand Ambassador

Manchester City Football ClubJan 2019 - Dec 2019 • 1 yr- Build a social media following and manage social media marketing campaigns - Communicate and provide messaging, data and content to target audiences. - Collect and solicit information for data capture - Develop relevant content topics to reach the company's target customers. - Create new ideas to enhance marketing to a large audience

Education

U

University of Central Florida

Bachelor's degree, Communication and Media Studies2016 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.