Karissa McDonald

Social Media Marketing Specialist • Content Marketing Manager • Warrenton, VA, US

French

Content Development

Writing

Proofreading

Communication

Content Creation

Content Writing

Event Planning

Content Planning

Microsoft Excel

Documentation

Available for hire fromNegotiable

Full-Time Roles

Contracts

Versatile business analyst with skills in technical writing, customer support and product development.

Passionate and driven, I am a graduate from the College of William and Mary with a Bachelor of Arts in French and Francophone Studies and American Studies. Currently working as a Business Analyst at Unison Global, I collaborate with the software development team to design and enhance website features. I possess expertise in technical writing, proficiency in Microsoft Suite, and advanced skills in Excel.

Projects

ROCKET Magazine

ROCKET Magazine is the premier fashion publication. ROCKET provides an outlet for artistic expression, primarily through photography, design, and thought-provoking themes and features. I served as Editor of the Production team for 1 year, and as a team member for two years.See More

Work History

Business Analyst

Unison GlobalJan 2023 - Present • 1 yr 8 mos- Collaborate with cross-functional teams and external developers to design 15+ website pages and 2 modules in 6 months, propelling the development of a budgeting tool in its initial phases. - Facilitate ongoing communication between several departments, answering functionality questions and resolving issues promptly to ensure the functioning of the system. - Work in an agile framework to write user stories, specifying requirements for implementing new features in the system required by our clients, and guaranteeing functionality and user experience consistency throughout the product. - Advocate for web pages to be more accessible to visually impaired or disabled users, meeting diverse consumer needs. - Generate mockups of newly conceptualized website pages, serving as visual roadmaps for developers.

Consultant

Unison GlobalJun 2022 - Jan 2023 • 8 mos- Developed 15+ comprehensive reference guides for clients, supporting monthly product training sessions. - Offered training support for new clients and ongoing support for existing clients after go-live, acting as a point of contact for implementing the product for daily use. - Worked with technical and operational teams to organize live and pre-recorded video training for clients, optimizing client engagement and knowledge retention, thereby amplifying the product's value.

Intern

Le Musée en Herbe Mar 2021 - May 2021 • 3 mos- Facilitated art workshops at elementary schools and community centers for refugees and families without housing, engaging with 100+ students and community members weekly, nurturing a sense of creativity and community through art. - Greeted guests at the children’s art museum and provided engaging tours, fostering immersive experiences through storytelling, guided questions, and hands-on activities. - Assisted in weekly art workshops at a center dedicated to male refugees, demonstrating art projects and providing English translations to enhance accessibility and encourage inclusive participation. These efforts aimed to foster connections and provide a platform for self-expression for all attendees.

Production Editor

Rocket MagazineAug 2019 - May 2022 • 2 yrs 10 mos- Managed the editorial production team of a fashion and arts publication, overseeing the conceptualization and execution of 25+ photoshoots. - Arranged 25+ photoshoots, booking models, scouting locations, and reserving equipment. - Scheduled staff member call times across 5 teams for 16+ photoshoots, ensuring efficient collaboration and adherence to tight deadlines.

Education

College of William and Mary

Bachelor's Degree, French & Francophone studies and American StudiesAug 2018 - May 2022

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