Katelyn Wamsley

Social Media Marketing Specialist

Logan, UT, US

Marketing Strategy

Email Marketing

Digital Marketing

Ghost Writing

Brand Identity

Brand Strategy

Influencer Marketing

Instagram

Facebook

Facebook Business Pages

Content Strategy

Available for hire fromNegotiable

Contracts

Senior Social Media Strategist

I am a social media strategist who loves turning ideas into content that connects. With 8 years in marketing and customer experience, I help brands show up with clarity, personality, and real strategy behind every post. I am passionate about understanding what audiences actually want and creating content that feels both intentional and human.

Projects

Katelyn Wamsley Portfolio

I help brands grow with content that feels intentional, strategic, and effortless. With years of experience in social media management, email marketing, and creative direction, I know how to take an idea and turn it into clear, high performing content that actually moves a business forward. I bring a mix of data backed strategy and creative intuition to every project so clients feel supported, understood, and confident in their next step. If you need someone who can plan, create, and execute with care and clarity, you are in the right place.See More

Work History

Senior Content Manager

KimberbellOct 2024 - Jun 2025 • 9 mosAs the Senior Content Manager at Kimberbell, I lead the development and execution of content strategies that drive engagement, enhance brand visibility, and align with our mission to bring joy and creativity to the machine embroidery community. My role centers around managing a comprehensive content calendar, ensuring consistency across multimedia platforms, and overseeing a talented media and creative team. I collaborate closely with cross-functional teams to produce high-quality photos, videos, graphics, and written content that resonates with our audience. Key responsibilities include: Content Strategy & Calendar Management: Designing and maintaining a content roadmap to support brand goals, product launches, and marketing campaigns. Team Leadership & Asset Approval: Guiding a creative team in content production, offering strategic feedback, and ensuring brand alignment across all visual and written assets. Social Media & Digital Campaigns: Developing engaging social media and video content strategies to strengthen brand presence and connect with our community. Data-Driven Insights & Optimization: Analyzing content performance metrics to continually refine our approach and stay ahead of trends in the industry. Project & Vendor Management: Overseeing external creative partners and freelancers to maintain consistent quality and efficiency in project execution. My focus is to inspire creativity and community engagement, keeping Kimberbell’s brand relevant and impactful for our audience.

Social Media Marketing Manager

Kimberbell DesignsOct 2023 - Jun 2025 • 1 yr 9 mosAs the Social Media Manager, I am responsible for developing and implementing Kimberbell's Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. I work with the Marketing and Product Management departments. Key responsibilities include identifying appropriate social media platforms, measuring performance, creating strategies to drive users back to the company website, and building a network with industry professionals and influencers.

Experience Manager

Utah State UniversityAug 2023 - Oct 2023 • 3 mosCustomer Journey Enhancement: Analyze and map the customer journey to identify pain points and opportunities for improvement. Collaborate with product, marketing, and sales teams to ensure a consistent and engaging customer experience across all touchpoints. Customer Feedback and Insights: Collect and analyze customer feedback through various channels and translate insights into actionable recommendations. Customer Engagement Strategy: Develop strategies to increase customer engagement and retention.

Social Media Marketing Specialist & HR Representative

Utah State UniversityAug 2021 - Aug 2022 • 1 yr 1 moCreate content for all social platforms, photograph food, employees & events for 16 dining locations, implement social media marketing campaigns, manage HR processes, and coordinate photoshoots.

Food Photographer

Utah State UniversityAug 2020 - Apr 2022 • 1 yr 9 mosPhotograph food and events to enhance visual content for various dining locations.

Education

BYU-Pathway Worldwide

Certificate, Social Media Marketing2019 - 2023

Brigham Young University - Idaho

Bachelor's degree, Social Media Marketing, Graphic Design & Human Services2020 - 2022

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