Katherine Grimm

Social Media Marketing Specialist • Content Marketing Manager • Minneapolis, MN, US

Content Creation

Video Editing

Available for hire fromNegotiable

Contracts

Social Media Manager who creates content that converts in to increased reach

Hi! My name is Katherine, and I'm super happy to be here! I'm social media manager specializing in Instagram, with a knack for creating eye-catching graphics and driving audience engagement to boost website traffic. I've successfully helped non-profits elevate their online presence and achieve their marketing goals

Projects

Instagram Refresh

Before I arrived, the East Side Freedom Library struggled with posting constantly and lacked a cohesive visual identity on Instagram. I created high-performing carousels that centered around presenting their events in a visually appealing way. The feed has a cohesive look, and I also focused on engaging followers on the account and other non-profits in this niche See More

LuxLyfe Pinterest Growth

I created a captivating Pinterest account that showcased confident women living their best lives. Utilizing Pinterest campaigns and conducting keyword research, I strategically incorporated trending keywords into my boards to attract the ideal audience. The result? Around 100k impressions and an engaged audience of 7.24k in 1 MonthSee More

Your Daily Bread Project

For this project, I created an Instagram rebrand for a bakery. The goal was to create a content calendar, trending reels spreadsheet, and a feed that speaks to the brand's local customers To achieve this, I developed a content calendar that aligned with their brand, and created a trending reels spreadsheet that highlighted the latest Instagram trends and how they could be incorporated into the bakery's content. I also designed a feed that showcased the bakery's products and services in a way that was relatable and engaging to the target audience. The result was a successful Instagram makeover that helped the bakery to connect with their audience on a more personal level. The content calendar and trending reels spreadsheet provided a clear roadmap for future content, while the redesigned feed helped to showcase the bakery's products and services in a more humanized way.See More

Golden Pawsperity

I created "goldenpawsperity," an Instagram account dedicated to my love for golden retrievers. Through expert content curation and a keen understanding of my audience and the platform, I successfully reached around 897k people with a single reel and grew profile visits 3 fold. By consistently curating engaging content that resonated with fellow golden retriever enthusiasts, I fostered a strong community and established a notable presence on Instagram.See More

Work History

Social Media Collaborator

East Side Freedom LibraryAs a social media collaborator, I was responsible for managing the Instagram account. I successfully increased organic reach by 300% in just 70 days. To achieve this, I carefully crafted content that ensured a cohesive brand identity on Instagram, which included creating an Instagram strategy that focused on carousels. Additionally, I paid close attention to detail, resulting in social copy All of this resulted in an 84% click-through rate for event registration Overall, my efforts resulted in a significant increase in brand awareness and engagement on Instagram.

Education

University of Minnesota

Bachelor's Degree, HistorySep 2019 - Jun 2023

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