Top Talent like Katherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Katherine Tuominen

Creative & Brand Strategist • Growth Marketing Manager • Content Marketing Manager • New York, NY, US
Copywriting
Public Relations
Writing
Media Communications
Campaign Marketing
Marketing Strategy
Marketing Analytics
Market Research
Available for hire fromNegotiable
Contracts
Marketing strategist for purpose driven entreprenuers | Founder of Catalyst Brand Strategy | Helping SME's with Branding, Public Relations, Social Media and Marketing Communications
Having worked in the dynamic entertainment and media industry for 3+ years, and business strategist for the past year, I have unique experience across brand strategy and marketing communications roles. Throughout my career, I have been fortunate to create marketing campaigns with some of the worlds leading brands across lifestyle, technology, fashion, FMCG and entertainment fields. From negotiating international brand partnerships with brands like Microsoft, Philips, Go Pro, Reebok and Jack Daniels to representing brands such as Tag Heuer and David Jones. These experience include collaborating with creative teams to offer digital media solutions, coordinate marketing communications, produce creative copywriting, augment brand development and organise PR strategies that nurture long term partnership and consistently deliver a return on investment. I am deeply passionate about storytelling, entrepreneurship, equality at work and technological solutions transforming workplace culture. Integrity and brand values remain at the heart of everything I do and I ensure these are upheld throughout every step of the creative process. Known for combing creative and analytical thinking, I always employ a growth mindset when problem-solving and I'm open to new career opportunities.

Projects

Digital Marketing Strategy

Catalyst Brand Strategy is a boutique digital marketing agency specializing in healthcare and wellness brands, delivering measurable ROI across 83+ brands in Beauty, Medspas, HealthTech, Alternative Healing, Fitness, Coaching, and FMCG. We combine brand positioning, digital marketing, PR, and content marketing to create data-driven, bespoke strategies that drive tangible results. Our approach has delivered: 40.76% ROI in six months for a wellness coaching brand, surpassing a $27,000 investment 500+ new clients booked in 8 weeks for a Texas-based MedSpa 7X revenue growth in 12 months for an alternative wellness brand Every strategy is customized to align with each brand’s vision, ensuring sustainable growth and impact. Our expertise spans consumer behavior analysis, high-converting content writing, public relations and media placements, paid meta ads, and automation tools, helping brands scale with confidence while maintaining authenticity. See More

Work History

C

Founder

Catalyst Brand StrategyWe help conscious founders become known industry leaders by combining branding, public relations, social marketing and captivating content to tell your story in a way that gets remembered.
C

Founder

Culture CureI started Culture Cure to raise the bar for workplace well-being and end the normalization of toxic workplace culture. A social-enterprise dedicated to supporting people to overcome and recover from workplace abuse through a community membership platform and positive psychology learning tools.
F

Marketing Strategist

Freelance (Self employed)Assisted SMEs with digital content production by implementing an end-to-end marketing campaign that engaged their ideal audience and consistently delivered a return on investment. Produced digital content across all social media channels, created persuasive copy for email marketing campaigns, and tracked online community data.
W

Account Relationship Manager

Warner Bros. EntertainmentMar 2018 - Sep 2018 • 7 mosLiaised with clients to produce multimedia deliverables, enhanced trusted advisor relationships, managed workflow processes, and ensured timely delivery of solutions according to client needs.
S

Internship | Front Of House Role

Spectrum Films InternationalJan 2017 - Feb 2017 • 2 mosCommunicated with stakeholders to arrange bookings, managed digital marketing strategy for media channels, and executed multimedia content strategy to publicize media campaigns.

Education

G

Griffith University

Associate's degree, Platforms For Change - Developing Women in Knowledge Intensive Industries2022
R

RMIT University

Post Graduate Marketing Studies, Marketing/Marketing Management, General2019
A

Australian Film Television and Radio School

Advanced Diploma of Producing, Multimedia Producer2016
U

University of Melbourne

Bachelor’s Degree, Screen and Cultural Studies (Bachelor of Arts)2012 - 2015
U

Université Jean Moulin (Lyon III)

Bachelor’s Degree, Littéraire (Bachelor of Arts)2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Marketing strategist for purpose driven entreprenuers | Founder of Catalyst Brand Strategy | Helping SME's with Branding, Public Relations, Social Media and Marketing Communications
Having worked in the dynamic entertainment and media industry for 3+ years, and business strategist for the past year, I have unique experience across brand strategy and marketing communications roles. Throughout my career, I have been fortunate to create marketing campaigns with some of the worlds leading brands across lifestyle, technology, fashion, FMCG and entertainment fields. From negotiating international brand partnerships with brands like Microsoft, Philips, Go Pro, Reebok and Jack Daniels to representing brands such as Tag Heuer and David Jones. These experience include collaborating with creative teams to offer digital media solutions, coordinate marketing communications, produce creative copywriting, augment brand development and organise PR strategies that nurture long term partnership and consistently deliver a return on investment. I am deeply passionate about storytelling, entrepreneurship, equality at work and technological solutions transforming workplace culture. Integrity and brand values remain at the heart of everything I do and I ensure these are upheld throughout every step of the creative process. Known for combing creative and analytical thinking, I always employ a growth mindset when problem-solving and I'm open to new career opportunities.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Katherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Katherine Tuominen

Creative & Brand Strategist • Growth Marketing Manager • Content Marketing Manager • New York, NY, US
Copywriting
Public Relations
Writing
Media Communications
Campaign Marketing
Marketing Strategy
Marketing Analytics
Market Research
Available for hire fromNegotiable
Contracts

Projects

Digital Marketing Strategy

Catalyst Brand Strategy is a boutique digital marketing agency specializing in healthcare and wellness brands, delivering measurable ROI across 83+ brands in Beauty, Medspas, HealthTech, Alternative Healing, Fitness, Coaching, and FMCG. We combine brand positioning, digital marketing, PR, and content marketing to create data-driven, bespoke strategies that drive tangible results. Our approach has delivered: 40.76% ROI in six months for a wellness coaching brand, surpassing a $27,000 investment 500+ new clients booked in 8 weeks for a Texas-based MedSpa 7X revenue growth in 12 months for an alternative wellness brand Every strategy is customized to align with each brand’s vision, ensuring sustainable growth and impact. Our expertise spans consumer behavior analysis, high-converting content writing, public relations and media placements, paid meta ads, and automation tools, helping brands scale with confidence while maintaining authenticity.

Work History

C

Founder

Catalyst Brand StrategyWe help conscious founders become known industry leaders by combining branding, public relations, social marketing and captivating content to tell your story in a way that gets remembered.
C

Founder

Culture CureI started Culture Cure to raise the bar for workplace well-being and end the normalization of toxic workplace culture. A social-enterprise dedicated to supporting people to overcome and recover from workplace abuse through a community membership platform and positive psychology learning tools.
F

Marketing Strategist

Freelance (Self employed)Assisted SMEs with digital content production by implementing an end-to-end marketing campaign that engaged their ideal audience and consistently delivered a return on investment. Produced digital content across all social media channels, created persuasive copy for email marketing campaigns, and tracked online community data.
W

Account Relationship Manager

Warner Bros. EntertainmentMar 2018 - Sep 2018 • 7 mosLiaised with clients to produce multimedia deliverables, enhanced trusted advisor relationships, managed workflow processes, and ensured timely delivery of solutions according to client needs.
S

Internship | Front Of House Role

Spectrum Films InternationalJan 2017 - Feb 2017 • 2 mosCommunicated with stakeholders to arrange bookings, managed digital marketing strategy for media channels, and executed multimedia content strategy to publicize media campaigns.

Education

G

Griffith University

Associate's degree, Platforms For Change - Developing Women in Knowledge Intensive Industries2022
R

RMIT University

Post Graduate Marketing Studies, Marketing/Marketing Management, General2019
A

Australian Film Television and Radio School

Advanced Diploma of Producing, Multimedia Producer2016
U

University of Melbourne

Bachelor’s Degree, Screen and Cultural Studies (Bachelor of Arts)2012 - 2015
U

Université Jean Moulin (Lyon III)

Bachelor’s Degree, Littéraire (Bachelor of Arts)2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.