Top Talent like Kathrin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kathrin Panchenko

Creative & Brand Strategist
Copywriter
Data Analyst
Weehawken Township, NJ, US
Social Ad Campaigns
Influencer Marketing
Copywriting
Digital Marketing
Social Media Management
Blog Writing
Creative Writing
Creative Strategy
Social Media Analytics
Available for hire fromNegotiable
Contracts
Creative Strategist | Copywriter | Digital Strategist | UGC Campaign Manager
I graduated from Stevens Institute of Technology in 2021 with a degree in Business and Technology, concentrating in Marketing and Information Systems. I spent 5 years working at digital marketing agencies and in-house teams, gaining experience in roles such as paid social analyst, copywriter, and creative strategist.

Projects

Black Friday for Caraway Home

I led creative strategy for Caraway’s most successful Black Friday campaign, scaling spend by 75% YoY, launching 300+ Meta ads and 75+ TikTok ads, all while maintaining ROAS targets and efficiency.See More

Work History

C

Senior Associate, Performance Creative Strategist

Caraway HomeMar 2024 - Dec 2024 • 10 mosI led Caraway Home's multichannel paid social creative strategy across Meta, TikTok, and YouTube. I managed $1M–$8M in monthly creative spend on Meta during peak seasons, maintaining a consistent 2.4+ ROAS. I briefed influencers and our design team to develop impactful creative assets, managed channel reporting, and provided actionable insights to the paid acquisition, brand, and executive leadership teams. I pioneered the company's first creative testing roadmap and iterative process, fostering continuous improvement and innovation in ad design.
L

Senior Creative Strategist

Lilo SocialJun 2022 - Oct 2023 • 1 yr 5 mosAt Lilo Social, I planned and executed digital ad campaigns using storytelling, copywriting, and consumer behavior strategies for over 8 clients. I led creative direction for Lilo Social’s top revenue-generating brands, contributing to a 230% average yearly growth rate across clients and a 90% increase in ROAS compared to previous results. I delegated tasks to a team of 3 designers, overseeing image, video, and landing page/website production projects. I wrote compelling copy for paid ads, emails, organic social posts, blog posts, landing pages, and more. I tracked key performance metrics and presented actionable insights to the internal team and clients. I sourced and managed influencer relationships, built shot lists, and created briefs for UGC content shoots. I facilitated team training, developed SOPs, and led company projects to optimize creative strategy processes.
T

Performance Marketing Copywriter

The Snow AgencyDec 2021 - May 2022 • 6 mosI developed direct response copy for client landing pages, email campaigns, advertorials, and content briefs upon request. I achieved an average open rate of 31.4% and a click-through rate of 3.51% across all email campaigns. I worked closely with our department head to build a team of three copywriters and two developers from the ground up. Lastly, I oversaw the team’s writing, design, and development processes to ensure all deadlines were met.
T

Paid Social Analyst

The Snow AgencyPart-time EmployeeJun 2020 - Nov 2021 • 1 yr 6 mosI managed paid social advertising campaigns by employing spending strategies and audience targeting based on KPI analysis from Facebook Ads Manager, Google Analytics, and Shopify Partners. I oversaw marketing budgets for up to 5 clients monthly, ranging from $3,000 to $100,000 per client. Through A/B testing and refining media buying strategies and content curation, I consistently boosted clients' monthly revenue.

Education

S

Stevens Institute of Technology

Business and Technology, Concentrations in Marketing and Information Systems2018 - 2021
F

Fort Lee High School

2013 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative Strategist | Copywriter | Digital Strategist | UGC Campaign Manager
I graduated from Stevens Institute of Technology in 2021 with a degree in Business and Technology, concentrating in Marketing and Information Systems. I spent 5 years working at digital marketing agencies and in-house teams, gaining experience in roles such as paid social analyst, copywriter, and creative strategist.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kathrin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kathrin Panchenko

Creative & Brand Strategist
Copywriter
Data Analyst
Weehawken Township, NJ, US
Social Ad Campaigns
Influencer Marketing
Copywriting
Digital Marketing
Social Media Management
Blog Writing
Creative Writing
Creative Strategy
Social Media Analytics
Available for hire fromNegotiable
Contracts

Projects

Black Friday for Caraway Home

I led creative strategy for Caraway’s most successful Black Friday campaign, scaling spend by 75% YoY, launching 300+ Meta ads and 75+ TikTok ads, all while maintaining ROAS targets and efficiency.

Work History

C

Senior Associate, Performance Creative Strategist

Caraway HomeMar 2024 - Dec 2024 • 10 mosI led Caraway Home's multichannel paid social creative strategy across Meta, TikTok, and YouTube. I managed $1M–$8M in monthly creative spend on Meta during peak seasons, maintaining a consistent 2.4+ ROAS. I briefed influencers and our design team to develop impactful creative assets, managed channel reporting, and provided actionable insights to the paid acquisition, brand, and executive leadership teams. I pioneered the company's first creative testing roadmap and iterative process, fostering continuous improvement and innovation in ad design.
L

Senior Creative Strategist

Lilo SocialJun 2022 - Oct 2023 • 1 yr 5 mosAt Lilo Social, I planned and executed digital ad campaigns using storytelling, copywriting, and consumer behavior strategies for over 8 clients. I led creative direction for Lilo Social’s top revenue-generating brands, contributing to a 230% average yearly growth rate across clients and a 90% increase in ROAS compared to previous results. I delegated tasks to a team of 3 designers, overseeing image, video, and landing page/website production projects. I wrote compelling copy for paid ads, emails, organic social posts, blog posts, landing pages, and more. I tracked key performance metrics and presented actionable insights to the internal team and clients. I sourced and managed influencer relationships, built shot lists, and created briefs for UGC content shoots. I facilitated team training, developed SOPs, and led company projects to optimize creative strategy processes.
T

Performance Marketing Copywriter

The Snow AgencyDec 2021 - May 2022 • 6 mosI developed direct response copy for client landing pages, email campaigns, advertorials, and content briefs upon request. I achieved an average open rate of 31.4% and a click-through rate of 3.51% across all email campaigns. I worked closely with our department head to build a team of three copywriters and two developers from the ground up. Lastly, I oversaw the team’s writing, design, and development processes to ensure all deadlines were met.
T

Paid Social Analyst

The Snow AgencyPart-time EmployeeJun 2020 - Nov 2021 • 1 yr 6 mosI managed paid social advertising campaigns by employing spending strategies and audience targeting based on KPI analysis from Facebook Ads Manager, Google Analytics, and Shopify Partners. I oversaw marketing budgets for up to 5 clients monthly, ranging from $3,000 to $100,000 per client. Through A/B testing and refining media buying strategies and content curation, I consistently boosted clients' monthly revenue.

Education

S

Stevens Institute of Technology

Business and Technology, Concentrations in Marketing and Information Systems2018 - 2021
F

Fort Lee High School

2013 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.