Top Talent like Kati are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Kati Watson

Content Marketing Manager • Orlando, FL, US
Project Management
Content Strategy
Event Marketing
Discord
HubSpot
Community Management
Social Media Management
Social Media Marketing
Social Media
Funnel Designer
Ghost Writing
Writing
Marketing
Blog Writing
Available for hire fromNegotiable
Contracts
Helping You Help Yourself
I am a people person who loves learning, growing, and a good challenge. There is nothing I love more than a good book and a perspective-changing conversation!

Work History

O

Founder

Oak Hill AveWorking for anyone from anywhere. Oak Hill Ave specializes in blogging, social media campaigns, branding campaigns, email marketing/email retention plans, and community growth planning.
D

Co-Founder/Senior Director of Community & Marketing

Dyslexia in AdultsOct 2020 - Mar 2025 • 4 yrs 6 mosDeveloped and executed compelling content strategies, including weekly blogs, email newsletters, and drip campaigns, resulting in a 75% increase annually in membership conversions. Managed a thriving community of over 100 members, overseeing memberships, access, and community interactions, ensuring a positive and inclusive environment. Authored informative and exclusive community guides on a weekly basis, providing valuable insights and fostering knowledge sharing among members. Coordinated successful live events, overseeing logistics, scheduling, and coordination, resulting in enhanced community engagement and attendance. Led the rebranding effort, guiding the overall direction, pricing strategy, and communication approach, resulting in a refreshed brand identity and increased market visibility.
C

Digital Marketing and Operations Director

Crypto KnightDec 2021 - Aug 2023 • 1 yr 9 mosLed producing and publishing engaging audio and video podcasts, reaching a wide audience and driving content engagement. Played a key role in content strategy by scripting and developing creative ideas for YouTube videos, resulting in compelling and informative content for the channel. Utilized keyword and SEO research to optimize YouTube videos, increasing viewership by an impressive 330% within a 12-month period. Managed and coordinated live events on YouTube, Discord, and Twitter, ensuring smooth execution and engaging experiences for the community. Successfully collaborated with social media influencers and creators for media appearances, leveraging their reach and impact to enhance brand visibility and community engagement. Managed and grew a vibrant Discord community of over 100,000 members, fostering engagement, providing support, and ensuring a positive user experience. Oversaw the backend and customer-facing support for paid Discord memberships, ensuring seamless user onboarding, troubleshooting, and customer satisfaction. Developed and implemented a comprehensive Discord community moderator program, including training materials and guidelines, to maintain a respectful and inclusive environment. Achieved a 64% increase in paid Discord memberships through targeted promotional efforts and community engagement strategies. Managed channels, categories, and server permissions, optimizing the community structure and facilitating smooth communication and content organization. Implemented effective measures to reduce Discord spam posting by 75%, ensuring a higher quality user experience and maintaining community standards. Developed standard operating procedures (SOPs) for YouTube Studio operations, streamlining content creation and publishing processes, and ensuring consistent quality across audio and video podcasts.
K

Marketing Manager

KavaliroAug 2016 - Oct 2019 • 3 yrs 3 mosProactively produced compelling weekly blogs and quarterly email newsletters, engaging the audience and establishing thought leadership within the industry. Successfully managed daily social media presence across multiple platforms (Instagram, Facebook, LinkedIn, and Twitter), creating engaging content and increasing brand visibility. Implemented Hubspot CRM Company-wide, optimizing customer relationship management processes and improving overall efficiency. Developed and executed customized onboarding and training programs for new employees, ensuring a smooth transition and accelerating their integration into the company culture. Strategically built and executed a contractor check-in email campaign, resulting in a remarkable 26% increase in retention rates and fostering stronger relationships with contractors.
O

Patron Services Coordinator

Orlando BalletOct 2015 - Aug 2016 • 11 mosDrove business growth by coordinating impactful sales and promotion initiatives, resulting in a remarkable 26% increase in revenue and a significant 42% boost in event attendance. Developed and executed a comprehensive social media strategy, achieving impressive results with over 200% increase in impressions and engagement, effectively expanding brand reach and enhancing audience connections. Established brand guidelines and standard operating procedures (SOPs) for both traditional and digital media, ensuring consistent and cohesive messaging across all platforms and campaigns. Created compelling content for various channels, including social media, radio, and TV campaigns, effectively engaging audiences and driving brand visibility. Acted as the primary liaison to creative and media buying partners, securing over $250k worth of in-kind marketing products and services, driving cost-effective strategies, and maximizing brand exposure.

Education

W

West Texas A&M University

Bachelor of Fine Arts (B.F.A.), Dance2009 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Helping You Help Yourself
I am a people person who loves learning, growing, and a good challenge. There is nothing I love more than a good book and a perspective-changing conversation!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kati are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kati Watson

Content Marketing Manager • Orlando, FL, US
Project Management
Content Strategy
Event Marketing
Discord
HubSpot
Community Management
Social Media Management
Social Media Marketing
Social Media
Funnel Designer
Ghost Writing
Writing
Marketing
Blog Writing
Available for hire fromNegotiable
Contracts

Work History

O

Founder

Oak Hill AveWorking for anyone from anywhere. Oak Hill Ave specializes in blogging, social media campaigns, branding campaigns, email marketing/email retention plans, and community growth planning.
D

Co-Founder/Senior Director of Community & Marketing

Dyslexia in AdultsOct 2020 - Mar 2025 • 4 yrs 6 mosDeveloped and executed compelling content strategies, including weekly blogs, email newsletters, and drip campaigns, resulting in a 75% increase annually in membership conversions. Managed a thriving community of over 100 members, overseeing memberships, access, and community interactions, ensuring a positive and inclusive environment. Authored informative and exclusive community guides on a weekly basis, providing valuable insights and fostering knowledge sharing among members. Coordinated successful live events, overseeing logistics, scheduling, and coordination, resulting in enhanced community engagement and attendance. Led the rebranding effort, guiding the overall direction, pricing strategy, and communication approach, resulting in a refreshed brand identity and increased market visibility.
C

Digital Marketing and Operations Director

Crypto KnightDec 2021 - Aug 2023 • 1 yr 9 mosLed producing and publishing engaging audio and video podcasts, reaching a wide audience and driving content engagement. Played a key role in content strategy by scripting and developing creative ideas for YouTube videos, resulting in compelling and informative content for the channel. Utilized keyword and SEO research to optimize YouTube videos, increasing viewership by an impressive 330% within a 12-month period. Managed and coordinated live events on YouTube, Discord, and Twitter, ensuring smooth execution and engaging experiences for the community. Successfully collaborated with social media influencers and creators for media appearances, leveraging their reach and impact to enhance brand visibility and community engagement. Managed and grew a vibrant Discord community of over 100,000 members, fostering engagement, providing support, and ensuring a positive user experience. Oversaw the backend and customer-facing support for paid Discord memberships, ensuring seamless user onboarding, troubleshooting, and customer satisfaction. Developed and implemented a comprehensive Discord community moderator program, including training materials and guidelines, to maintain a respectful and inclusive environment. Achieved a 64% increase in paid Discord memberships through targeted promotional efforts and community engagement strategies. Managed channels, categories, and server permissions, optimizing the community structure and facilitating smooth communication and content organization. Implemented effective measures to reduce Discord spam posting by 75%, ensuring a higher quality user experience and maintaining community standards. Developed standard operating procedures (SOPs) for YouTube Studio operations, streamlining content creation and publishing processes, and ensuring consistent quality across audio and video podcasts.
K

Marketing Manager

KavaliroAug 2016 - Oct 2019 • 3 yrs 3 mosProactively produced compelling weekly blogs and quarterly email newsletters, engaging the audience and establishing thought leadership within the industry. Successfully managed daily social media presence across multiple platforms (Instagram, Facebook, LinkedIn, and Twitter), creating engaging content and increasing brand visibility. Implemented Hubspot CRM Company-wide, optimizing customer relationship management processes and improving overall efficiency. Developed and executed customized onboarding and training programs for new employees, ensuring a smooth transition and accelerating their integration into the company culture. Strategically built and executed a contractor check-in email campaign, resulting in a remarkable 26% increase in retention rates and fostering stronger relationships with contractors.
O

Patron Services Coordinator

Orlando BalletOct 2015 - Aug 2016 • 11 mosDrove business growth by coordinating impactful sales and promotion initiatives, resulting in a remarkable 26% increase in revenue and a significant 42% boost in event attendance. Developed and executed a comprehensive social media strategy, achieving impressive results with over 200% increase in impressions and engagement, effectively expanding brand reach and enhancing audience connections. Established brand guidelines and standard operating procedures (SOPs) for both traditional and digital media, ensuring consistent and cohesive messaging across all platforms and campaigns. Created compelling content for various channels, including social media, radio, and TV campaigns, effectively engaging audiences and driving brand visibility. Acted as the primary liaison to creative and media buying partners, securing over $250k worth of in-kind marketing products and services, driving cost-effective strategies, and maximizing brand exposure.

Education

W

West Texas A&M University

Bachelor of Fine Arts (B.F.A.), Dance2009 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.