Katie Bayless

Content Planning

Intercultural Communication

Community Management

TikTok

Instagram

Creative Direction

Paid Ads

Content Strategy

Creative Marketing

Content Creation

Available for hire fromNegotiable

Contracts

Full-Time Roles

I am a former boutique owner that understands the ins and outs of creating and managing a brand. After closing the store, I moved on to be the communications director for a local magazine and established a brand identity and voice while gaining organic engagement and followers on social media.

Work History

Boutique Owner

with/loveApr 2021 - Dec 2023 • 2 yrs 9 mosApplied creative merchandising techniques to curate visually appealing product displays that showcased the boutique's unique aesthetic and enhanced the shopping experience. Implemented innovative sales strategies, such as themed promotions and experiential events, to drive foot traffic and increase sales. Successfully grew TikTok account to over 10,000 followers through strategic content creation, engagement, and community building. Designed and launched the boutique's website, incorporating visually engaging imagery and user-friendly navigation to create an immersive online shopping experience. Created branded marketing materials, including signage, packaging, and promotional collateral, to maintain brand consistency across all touchpoints. Utilized Canva, Adobe Suite, CapCut and other design tools to develop custom graphics and visual assets for marketing campaigns and social media content. Managed inventory using inventory management software.

Director of Communications

The Scout Guide TriadJan 2023 - Feb 2024 • 1 yr 2 mosLed comprehensive marketing campaigns across various platforms, resulting in heightened brand visibility and engagement. Developed innovative social media strategies, integrating visual storytelling to resonate with target audiences. Collaborated closely with clients to align campaigns with their brand identities and objectives. Directed photoshoots and provided creative direction for advertisements to ensure brand consistency. Spearheaded the design and production of promotional materials using Adobe Suite, Canva, and Sendible. Increased follower count by over 150%, and engagement by 86% on Instagram

Freelancer

SelfI currently handle client needs with social media mangement, content creation, copywriting, and strategy.

Education

Appalachian State University

Bachelor of Science, Communication Studies2020

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