Top talent is on Pangea

You are viewing Katie's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Katie Handfelt

Copywriter • Dubai, Dubai, AE
Writing
Advertising
Ad Copy
Creative Thinking
Creative Direction
Copywriting
Available for hire fromNegotiable
Contracts
Award-winning copywriter with international experience that can do everything from create a brand campaign to write captions.
I have more than 8 years of experience working at world-class agencies in the United States and Middle East. Over that time, I've gotten the chance to work on clients both big and small including IKEA, KFC, Oreo, Dove, Etihad Airways, Honda, Visa and HSBC. I'm known for my witty headlines and snappy taglines but absolutely love writing humorous spots and concepting big brand campaigns. When not writing ads, you can find me binging true crime podcasts or arranging an insta-worthy cheese board.

Projects

Welcome to Womanhood

Dove wanted to tackle a complicated issue in Saudi - how girls are treated after they get their period. There, they're forced to cover up, stop playing with their friends and look like a woman overnight. I worked with some super talented women to create and sell through this campaign that addressed the issue head on, without ever saying the word period. See More

Oreo & Friends

Did you know Oreo is the 6th most popular name for black and white pets? We stumbled on that fact and knew we had to do something about it. We convinced Oreo to use their products to find every Oreo a home. See More

Rethink the Regular

Dubai Design District wanted to launch a brand campaign that established them as the creative hub in a city where new concept neighborhoods pop up overnight. My partner and I concepted this campaign that got them on the map in the Middle East and even caught the attention of world-renowned American Artist, Shepard Fairey. See More

Farmers Print

As an intern, I was assigned the oh-so-glamorous task of writing witty insurance-themed sayings that would go up on the walls of Farmers Insurance offices. But, the client loved my lines so much, they turned it into a full print campaign.See More

Work History

I

Freelance Associate Creative Director

Impact BBDOJan 2023 - Present • 1 yr 8 mosGot to channel my love of travel into more productive means as a Lead Creative on the Etihad Airways account.
S

Senior Copywriter

Saatchi & Saatchi DubaiJan 2022 - Oct 2022 • 9 mosCreated award-winning campaigns for clients including Oreo, Citibank, Visa and more.
M

Copywriter

Memac OgilvyJul 2019 - Jan 2021 • 1 yr 7 mosMoved across the world to work under an influential CCO on accounts including IKEA, KFC, Volkswagen, Mondelez, Dubai Design District and more. While there I concepted award-winning campaigns that led Memac Ogilvy to be recognized as on of the Top 100 ad agencies in the world.
T

Copywriter

TBWA/Chiat/DayMay 2018 - Jun 2019 • 1 yr 2 mosCreated full brand campaigns, video scripts and more for AT&T.
R

Copywriter

RPAMar 2015 - Mar 2019 • 4 yrsWorked up the ranks from intern to copywriter producing TV spots, winning new business, and making countless radio spots along the way.

Education

DePaul University

Bachelor's Degree, Public Relations & AdvertisingSep 2010 - Jun 2013

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Award-winning copywriter with international experience that can do everything from create a brand campaign to write captions.
I have more than 8 years of experience working at world-class agencies in the United States and Middle East. Over that time, I've gotten the chance to work on clients both big and small including IKEA, KFC, Oreo, Dove, Etihad Airways, Honda, Visa and HSBC. I'm known for my witty headlines and snappy taglines but absolutely love writing humorous spots and concepting big brand campaigns. When not writing ads, you can find me binging true crime podcasts or arranging an insta-worthy cheese board.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Katie's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Katie Handfelt

Copywriter • Dubai, Dubai, AE
Writing
Advertising
Ad Copy
Creative Thinking
Creative Direction
Copywriting
Available for hire fromNegotiable
Contracts

Projects

Welcome to Womanhood

Dove wanted to tackle a complicated issue in Saudi - how girls are treated after they get their period. There, they're forced to cover up, stop playing with their friends and look like a woman overnight. I worked with some super talented women to create and sell through this campaign that addressed the issue head on, without ever saying the word period.

Oreo & Friends

Did you know Oreo is the 6th most popular name for black and white pets? We stumbled on that fact and knew we had to do something about it. We convinced Oreo to use their products to find every Oreo a home.

Rethink the Regular

Dubai Design District wanted to launch a brand campaign that established them as the creative hub in a city where new concept neighborhoods pop up overnight. My partner and I concepted this campaign that got them on the map in the Middle East and even caught the attention of world-renowned American Artist, Shepard Fairey.

Farmers Print

As an intern, I was assigned the oh-so-glamorous task of writing witty insurance-themed sayings that would go up on the walls of Farmers Insurance offices. But, the client loved my lines so much, they turned it into a full print campaign.

Work History

I

Freelance Associate Creative Director

Impact BBDOJan 2023 - Present • 1 yr 8 mosGot to channel my love of travel into more productive means as a Lead Creative on the Etihad Airways account.
S

Senior Copywriter

Saatchi & Saatchi DubaiJan 2022 - Oct 2022 • 9 mosCreated award-winning campaigns for clients including Oreo, Citibank, Visa and more.
M

Copywriter

Memac OgilvyJul 2019 - Jan 2021 • 1 yr 7 mosMoved across the world to work under an influential CCO on accounts including IKEA, KFC, Volkswagen, Mondelez, Dubai Design District and more. While there I concepted award-winning campaigns that led Memac Ogilvy to be recognized as on of the Top 100 ad agencies in the world.
T

Copywriter

TBWA/Chiat/DayMay 2018 - Jun 2019 • 1 yr 2 mosCreated full brand campaigns, video scripts and more for AT&T.
R

Copywriter

RPAMar 2015 - Mar 2019 • 4 yrsWorked up the ranks from intern to copywriter producing TV spots, winning new business, and making countless radio spots along the way.

Education

DePaul University

Bachelor's Degree, Public Relations & AdvertisingSep 2010 - Jun 2013

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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