Katie Metz

Graphic Designer • Brand Designer • UI Designer • New York, NY, US

Print Design

Brand Strategy

Brand Identity

Brand Design

Illustrator

inDesign

Available for hire fromNegotiable

Contracts

Graphic Designer | Visual Design Specialist

With a Bachelor's Degree in Graphic Design from Northeastern University, I have honed my skills in creating visual concepts to inspire and captivate consumers. I have experience as a Graphic Designer, Visual Designer at Stardust, and Designer at Appalachian Mountain Club. Additionally, I have interned at Nonfiction and worked as a Graphic + Web Design Co-op at EMBARC studio, llc. My expertise includes using computer software and hand-drawn techniques to communicate ideas effectively. I am passionate about leveraging design to make a meaningful impact and am always seeking new opportunities to further develop my craft.

Projects

Moonsong Labs

Moonsong is shaping the future of Web3 with its venture studio and engineering services. They approached me looking for a new brand embodying their company's key values such as security, innovation, and industry expertise. Drawing inspiration from visual aspects of the moon and night sky, I created a minimalist, clean and futuristic brand.See More

Tadaima

Tadaima is a new start-up in the housing space. Their concept is a more equitable housing model where tenants to earn equity while renting a property. The word Tadaima means “I’m Home” in Japanese and the company brand is warm and friendly. I designed a responsive landing page for them, which the user can casually scroll through to learn the basics of their model. I also created a series of infographics for their documentation, which provides more in-depth information on the company.See More

Stardust Gallery

Stardust is changing the future of gaming with its developer platform. Their visual aesthetic is light, and bright and nods to the company’s futuristic vision. I designed a visual look for The Stardust Gallery, a brand activation at NFT.NYC in 2021. For this project, I created window decals and a mural for the exterior of the gallery, company swag including stickers and coffee cups, as well as posters, name tags, and digital content. We wanted the gallery to have a fresh, fun aesthetic and represent the feeling of Summer in New York. During the day there was an ice cream stand outside the gallery, which enticed people passing by on the street to stop and step inside the exhibit. I used this ice cream theme across the look of the exhibit, combining it with various bright color palettes.See More

The Stardust Bar

Stardust requested I provide a visual look for their brand activation, ‘The Stardust Bar,’ at GamesCom in Cologne, Germany. This event was a pop-up speakeasy where guests could come network and learn more about Stardust. To add intrigue and encourage guests to interact and meet new people we created a trading card game, which also doubled as a drink ticket. Each card was designed and illustrated by me and custom-printed with a gold foil border.See More

Work History

Graphic Designer

FreelanceJan 2019 - Present • 5 yrs 9 mosResponsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Clients Include Clark University, Simmons University, Night Shift Brewing, Appalachian Mountain Club, Mass Climate Action Network, Isaac Health Responsibilities: Develop comprehensive branding for diverse clients across industries, resulting in increased brand recognition and customer loyalty. Produced eye-catching print materials that successfully supported marketing campaigns, driving engagement and conversions.

Visual Designer

StardustApr 2022 - Nov 2022 • 8 mosAs the founding designer, I created a detailed and stunning set of brand guidelines and applied them to print and digital materials. Produced assets such as window decals, posters, a mural, and merch for multiple brand activations including a pop-up gallery, speakeasy, and gaming tournament. Responsible for the design of company blog and blog imagery, as well as social media and email marketing imagery. Developed an illustration style and icon set to be used across Stardust’s materials.

Designer

Appalachian Mountain ClubMar 2019 - Nov 2021 • 2 yrs 9 mosResponsible for the design of digital ads, book covers, printed newsletters, direct mail pieces, and retail merchandise using the company brand. Collaborated with marketing, editorial, and membership departments on their creative needs. Contributed house ads, infographics, and layouts to the quarterly AMC Outdoors magazine.

Graphic + Web Design Co-op

EMBARC studio, llcJul 2016 - Dec 2016 • 6 mosundefined

Education

Northeastern University

Bachelor's Degree, Graphic Design2013 - 2017

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