Katie Rose Lauro

Content Marketing Manager

East Lansing, MI, US

Campaign Management

Semrush

SAP

Google Analytics

Marketo

Canva

SEO

Email Marketing

Asana

Google Ads

Marketing

Content Creation

Relationship Building

Available for hire fromNegotiable

Contracts

Strategic Marketing Leader | Content Marketing, SEO & Campaign Optimization | Digital Marketing & Analytics

An experienced marketing professional with a strong foundation in strategic marketing, content creation, SEO, and campaign optimization. Proficient in using advanced marketing technologies and tools like Marketo, WYN, and TeamWork. Adept at managing budgets up to $100K for events and sponsorships while maintaining strong relationships with external partners. Demonstrates expertise in digital marketing strategies, email campaign design, and keyword research to enhance brand performance. Also brings experience in pricing analytics for go-to-market optimization, OpenTrade digital campaigns, and nonprofit donor acquisition.

Work History

Marketing Coordinator

Plante MoranLead the coordination, planning, and execution of events and sponsorship projects with budgets reaching up to $100,000, while fostering key relationships with external partners and associations. Utilize diverse marketing technologies and project management tools, including Marketo, WYN, TeamWork, and more, for seamless task execution. Utilize SEO research to craft compelling content for campaigns, and showcase adeptness in promotional copywriting and image selection. Regularly perform audits on content using Conductor to ensure the firm maintains a healthy ranking for all relevant keywords.

Digital Marketing Associate

OpenTrade Inc.Jan 2023 - Sep 2023 • 9 mosDesign and manage email campaigns to strengthen customer relationships and increase repeat sales. Collaborate with customers to create ads through Canva that accurately represent their brand image. Research relevant keywords through SEM Rush to better optimize content for our clients. Utilize Asana to plan and launch marketing campaigns for customers. Track progress of marketing campaigns through Google Analytics and ensure conversion rates meet company expectations.

Pricing Analyst

HenkelMay 2023 - Jul 2023 • 3 mosWork cross-functionally to accomplish pricing targets across the organization with key stakeholders across Sales, Product Management & Customer service. Provide reliable support for price implementation projects as well as creative problem solving to help the business with the unique issues faced daily. Gain valuable experience working side-by-side with a mentor and successfully resolve the ad hoc tasks and hurdles pricing analysts face daily. Work daily with SAP and Excel to perform projects such as researching past prices, download files to manipulate current prices, analyze past customer purchases and more.

Pricing Analyst

HenkelJun 2022 - Dec 2022 • 7 mosWork cross-functionally to accomplish pricing targets across the organization with key stakeholders across Sales, Product Management & Customer service. Provide reliable support for price implementation projects as well as creative problem solving to help the business with the unique issues faced daily. Gain valuable experience working side-by-side with a mentor and successfully resolve the ad hoc tasks and hurdles pricing analysts face daily. Work daily with SAP and Excel to perform projects such as researching past prices, download files to manipulate current prices, analyze past customer purchases and more.

Market Analyst

Charity Funding (Non-Profit)Aug 2020 - Aug 2022 • 2 yrs 1 moOwn & maintain customer database including processing 150-200 emails daily and entering relevant data into the company database. Research marketing strategies by contacting customers to collect data and aggregating such data to improve donation rates. Assist VP of towing department to communicate with tow companies to conduct swift donation pickup, increasing customer satisfaction and retention.

Store Manager

Holy Cannoli'sDec 2015 - Mar 2020 • 4 yrs 4 mosCreate visually appealing displays to attract consumers and improve sales volume. Lead customers to suitable products and escalate customer satisfaction and retention. Manage product packaging and timely order fulfillment. Contribute to digital traffic through social media marketing and update the website for easier navigation.

Education

Michigan State University

Bachelor of Business Administration - BBA, Marketing

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