Keefer Charneau

Brand Designer • New York, NY, US

Graphic Design

Websites

Webflow

Logo Design

Branding

Brand Identity

Web Design

Available for hire fromNegotiable

Contracts

Specializing in Brand Identity, Website Design, and Webflow Development.

Creative and strategic brand designer with 13+ years of experience helping startups, small to medium-size businesses, and nonprofits bring their vision to life. I specialize in building bold, modern brand identities and clean, conversion-focused websites in Webflow. I’ve worked agency-side and independently across industries, always pushing to find thoughtful, innovative solutions that stand out. Open to freelance, part-time, or collaborative opportunities with brands and teams that value great design and design thinking.

Projects

Medical Clinic Brand Identity

Comprehensive brand identity, strategic wayfinding, and marketing content for a London based health clinic. The logo design encapsulates simplicity and sophistication, reflecting the clinic's commitment to cutting-edge medical practices. The parentheses create a frame to symbolize the care that is provided 24hours a day where the "med" wordmark can be interchanged with different words relating to the services and membership provided. In collaboration with Olbos Studio, we also developed the wayfinding system for the medical clinic involved creating a seamless and intuitive navigation experience that aligned with the clinic’s modern and patient-focused approach. The design incorporated clear, legible typography, the calming brand color palette, and custom designed symbols to ensure ease of use for all visitors. Strategic placement of directional signage, room identifiers, and touchpoints helped streamline patient flow, reducing confusion and ensure overall efficiency. The system was crafted to be both functional and aesthetically cohesive, reinforcing Med24’s brand identity while prioritizing accessibility and clarity.See More

Work History

Freelance Designer

IndependentAug 2014 - Sep 2019 • 5 yrs 2 mosProvided end-to-end design services, specializing in brand identity development and no-code based website development, for a diverse range of clients including startups and established businesses. Developed custom solutions using Webflow, creating fully responsive, visually compelling, and highly functional websites. Led the creation of comprehensive visual brand identity frameworks, including logos, color schemes, typography, and visual guidelines, ensuring cohesive brand experiences across digital and print platforms. Delivered creative direction and mentorship to junior designers and interns, fostering innovative and thoughtful design solutions.

Mid to Senior Designer

MissionOct 2015 - Sep 2019 • 4 yrsLed design and execution of creative materials for global events, including event branding, promotional assets, stage visuals, and digital media campaigns. Created visual assets across various platforms, ensuring cohesive event branding and digital experience. Provided creative direction and mentorship to junior designers.

Education

University of Delaware

Bachelor of Fine Arts (B.F.A.), Visual Communications2008 - 2012

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