Top Talent like Keffus are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Keffus Falls

Content Marketing Manager
Houston, TX, US
Copywriting
Cross-functional collaboration
Social Media Management
Available for hire fromNegotiable
Marketing & Communications | Content Strategy, Civic Messaging, Social & Digital Campaigns
Marketing & Communications professional with experience translating complex ideas into clear, resonant messaging across creative, civic, and cultural spaces. Led content strategy and cross-channel rollout for an emergency-response platform and the Justice Pages ecosystem reaching 120+ countries, with additional freelance and in-house experience spanning audio streaming editorial curation, public-sector communications, and brand/community engagement. Combines narrative strategy, content ecosystems (visual media, playlists, digital campaigns), and cross-functional collaboration to strengthen shared understanding and audience access.

Projects

Justice Pages (Geniuslink)

Led end-to-end digital strategy for the Justice Pages ecosystem, directing research, on-brand copy, and cross-functional coordination with design and engineering to publish accessible, high-impact civic resources reaching 120+ countries.See More

Work History

G

Lead Content Strategist (Freelance)

GeniuslinkMay 2020 - Nov 2025 • 5 yrs 7 mos• Spearheaded the digital launch of an emergency-response platform — built the content strategy, messaging framework, and cross-channel rollout to ensure rapid community access during crisis events. • Led end-to-end digital strategy for the Justice Pages ecosystem, directing research, on-brand copy, and cross-functional coordination with design and engineering to publish accessible, high-impact civic resources reaching 120+ countries.
S

Content Curator (Freelance)

SpotifyNov 2019 - Nov 2025 • 6 yrs 1 mo• Curated, programmed editorial playlists, and themed content — analyzed listener data, cultural trends, and artist submissions to grow streams and follower counts. • Partnered with editorial, marketing, and artist teams on launches, metadata optimization, and cross-channel amplification to maximize reach and engagement.
N

Texas Field Organizer

NextGen AmericaJun 2024 - Oct 2024 • 5 mos• Registered Texans to vote across Harris, Fort Bend, and Waller counties through the Youth Vote initiative. • Engaged students at Prairie View A&M, University of Houston, and Rice University to drive civic participation.
H

Communications Specialist

HPOct 2023 - May 2024 • 8 mos• Produced podcast-style video content, designed graphics, and coordinated shoots to strengthen visual storytelling across HP's communication channels. • Translated technical resource material into AI-supported content, partnering cross-functionally to deliver clear, strategic communication assets.
L

Educator & US Influencer Ambassador

lululemonSep 2021 - Nov 2022 • 1 yr 3 mos• Drove apparel sales and elevated customer engagement at the Highland Village store; promoted the brand through community events. • Created social content as a US Influencer ambassador across CityCentre and Highland Village to deepen Houston brand visibility and loyalty.
H

Communications Specialist

Harris County Attorney's OfficeSep 2021 - Mar 2022 • 7 mos• Managed HCAO's digital ecosystem — website updates, press releases, social oversight, multimedia editing, and platform-ready graphics and documents. • Captured events through photo/video and supported cross-departmental needs to advance public information goals.
P

Brand Representative

Productech & BRAINJUICE®Aug 2019 - May 2021 • 1 yr 10 mos• Brand ambassador for TREBLAB and BrainJuice — engaged the Houston fitness community to build loyalty and awareness as a former student athlete.
O

Social Media Manager

Orangetheory FitnessMar 2019 - Mar 2020 • 1 yr 1 mo• Led local marketing across email, social, and in-studio channels — boosting class attendance and membership inquiries through segmented messaging. • Owned the content calendar and promotional assets, streamlining workflows and accelerating time-to-publish with studio teams.
B

Social Media Manager

Beto for TexasJun 2018 - Nov 2018 • 6 mos• Ran social media and PR for Congressman Beto O'Rourke's Senate campaign. • Built grassroots strategies engaging Black, Latin, and API communities. • Launched a voter registration push reaching 5M+ unregistered Texans; contributed to an 18% turnout lift in the midterms.
H

Marketing Intern

Houston ChronicleMar 2018 - Jun 2018 • 4 mos• Executed multi-channel email, social, and display campaigns that lifted referral traffic and newsletter sign-ups. • Tracked KPIs, ran A/B tests, and refined targeting to improve CTR and on-site engagement.
B

Street Team — Day for Night Festival

Byline Houston / Free Press HoustonAug 2015 - Dec 2016 • 1 yr 5 mos• Promoted a festival lineup including Solange Knowles and Travis Scott through social and street activations.

Education

U

University of Houston

Bachelor of Arts, Public Relations2017 - 2021
H

Harvard Business School Online

Graduate Certificate, Power and Influence for Positive Impact2022

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing & Communications | Content Strategy, Civic Messaging, Social & Digital Campaigns
Marketing & Communications professional with experience translating complex ideas into clear, resonant messaging across creative, civic, and cultural spaces. Led content strategy and cross-channel rollout for an emergency-response platform and the Justice Pages ecosystem reaching 120+ countries, with additional freelance and in-house experience spanning audio streaming editorial curation, public-sector communications, and brand/community engagement. Combines narrative strategy, content ecosystems (visual media, playlists, digital campaigns), and cross-functional collaboration to strengthen shared understanding and audience access.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Keffus are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Keffus Falls

Content Marketing Manager
Houston, TX, US
Copywriting
Cross-functional collaboration
Social Media Management
Available for hire fromNegotiable

Projects

Justice Pages (Geniuslink)

Led end-to-end digital strategy for the Justice Pages ecosystem, directing research, on-brand copy, and cross-functional coordination with design and engineering to publish accessible, high-impact civic resources reaching 120+ countries.

Work History

G

Lead Content Strategist (Freelance)

GeniuslinkMay 2020 - Nov 2025 • 5 yrs 7 mos• Spearheaded the digital launch of an emergency-response platform — built the content strategy, messaging framework, and cross-channel rollout to ensure rapid community access during crisis events. • Led end-to-end digital strategy for the Justice Pages ecosystem, directing research, on-brand copy, and cross-functional coordination with design and engineering to publish accessible, high-impact civic resources reaching 120+ countries.
S

Content Curator (Freelance)

SpotifyNov 2019 - Nov 2025 • 6 yrs 1 mo• Curated, programmed editorial playlists, and themed content — analyzed listener data, cultural trends, and artist submissions to grow streams and follower counts. • Partnered with editorial, marketing, and artist teams on launches, metadata optimization, and cross-channel amplification to maximize reach and engagement.
N

Texas Field Organizer

NextGen AmericaJun 2024 - Oct 2024 • 5 mos• Registered Texans to vote across Harris, Fort Bend, and Waller counties through the Youth Vote initiative. • Engaged students at Prairie View A&M, University of Houston, and Rice University to drive civic participation.
H

Communications Specialist

HPOct 2023 - May 2024 • 8 mos• Produced podcast-style video content, designed graphics, and coordinated shoots to strengthen visual storytelling across HP's communication channels. • Translated technical resource material into AI-supported content, partnering cross-functionally to deliver clear, strategic communication assets.
L

Educator & US Influencer Ambassador

lululemonSep 2021 - Nov 2022 • 1 yr 3 mos• Drove apparel sales and elevated customer engagement at the Highland Village store; promoted the brand through community events. • Created social content as a US Influencer ambassador across CityCentre and Highland Village to deepen Houston brand visibility and loyalty.
H

Communications Specialist

Harris County Attorney's OfficeSep 2021 - Mar 2022 • 7 mos• Managed HCAO's digital ecosystem — website updates, press releases, social oversight, multimedia editing, and platform-ready graphics and documents. • Captured events through photo/video and supported cross-departmental needs to advance public information goals.
P

Brand Representative

Productech & BRAINJUICE®Aug 2019 - May 2021 • 1 yr 10 mos• Brand ambassador for TREBLAB and BrainJuice — engaged the Houston fitness community to build loyalty and awareness as a former student athlete.
O

Social Media Manager

Orangetheory FitnessMar 2019 - Mar 2020 • 1 yr 1 mo• Led local marketing across email, social, and in-studio channels — boosting class attendance and membership inquiries through segmented messaging. • Owned the content calendar and promotional assets, streamlining workflows and accelerating time-to-publish with studio teams.
B

Social Media Manager

Beto for TexasJun 2018 - Nov 2018 • 6 mos• Ran social media and PR for Congressman Beto O'Rourke's Senate campaign. • Built grassroots strategies engaging Black, Latin, and API communities. • Launched a voter registration push reaching 5M+ unregistered Texans; contributed to an 18% turnout lift in the midterms.
H

Marketing Intern

Houston ChronicleMar 2018 - Jun 2018 • 4 mos• Executed multi-channel email, social, and display campaigns that lifted referral traffic and newsletter sign-ups. • Tracked KPIs, ran A/B tests, and refined targeting to improve CTR and on-site engagement.
B

Street Team — Day for Night Festival

Byline Houston / Free Press HoustonAug 2015 - Dec 2016 • 1 yr 5 mos• Promoted a festival lineup including Solange Knowles and Travis Scott through social and street activations.

Education

U

University of Houston

Bachelor of Arts, Public Relations2017 - 2021
H

Harvard Business School Online

Graduate Certificate, Power and Influence for Positive Impact2022

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.