Kennedy Hodge

Open to relocation

Marketing Analytics

Marketing Strategy

Digital Advertising

Monday.com

Google Analyics

HubSpot

MailChimp

Presentation Design

G-Suite

TikTok

YouTube

Figma

Google Drive

Google Slides

Video Editing

Motion Graphics

Slide Decks

Graphic Design

Canva

Available for hire fromNegotiable

Contracts

Marketing Operations @ PreventScripts | HealthTech Marketing | Brand Design | Media Strategy

Purpose-driven marketing strategist passionate about creative design and storytelling that brings life to innovative brands.

Projects

An Invitation Into My Creative World: Recent Project Proposal

I'm delighted to share with you a glimpse of how I approach digital strategy and design through the lens of a project proposal I recently crafted. In this document, I’ve detailed the vision for a recent client, translating their needs into a cohesive plan that balances strategy with enhanced design. Here, I've outlined their requested deliverables, proposed additional enhancements, and mapped out a realistic timeline for project completion—all designed to ensure a smooth and successful collaboration. This serves as a reflection of my holistic approach to marketing and design. By focusing on clear communication and thoughtful planning before the first graphic is ever created, I aim to set the stage for impactful, visually compelling results. If you’re looking for a partner who values creativity as much as strategy, I’d love to explore how we can work together to bring your vision to life.See More

Work History

Marketing Operations Manager

PreventScriptsSep 2023 - Jul 2024 • 11 mosExtensive experience in copywriting for B2B, B2B2C, and investor audiences, including web copy, blog posts, social media, press releases, email marketing, and company spotlights. In collaboration with our executive and PR teams, my writing and research contributed to over 603 press release syndications and over 251 million unique views in the past year. Driven by relentless curiosity and a passion for enhancing user experiences, I've spearheaded UX/UI app redesign initiatives, developed SMS and email patient engagement programs, and conducted in-depth interviews with prospective clients and product users. Working at a seed-stage B2B Saas startup has given me a strong understanding of how to create designs that effectively solve digital asset needs organization-wide. I have proven experience in: - Sales Enablement: sales decks, pamphlets, rack cards, posters, invitations, thank-you cards, banners, pop-up stands - Corporate Branding: pitch decks, business cards, magnets, board bios - SaaS Showcasing: still & video mockups, demo videos - Animated Video Graphics: digital ads, social media - Podcast Design Assets: cover, short-form videos, - Social Media Graphics: still & video templates for B2B & B2B2C audiences End-to-end project management and execution of sales-focused trade show, overseeing $12,000+ budget. Managed external contractors, including designers, exhibit builders, and material printers, to ensure delivery of compelling and compliant conference exhibitions.

Marketing Coordinator

PreventScriptsContract EmployeeMay 2022 - Sep 2023 • 1 yr 5 mosEmail Marketing: Managed email strategy for diverse audiences and stakeholders (patients, partners, and sales targets) with responsibilities spanning layout design, content creation, contact management, and email distribution. Streamlining Product Roadmap: Merged SMS, email, and app marketing techniques with nutrition education and behavioral science to add comprehensive patient education to our product. Of survey respondents, 92% agreed the daily PreventTips were either motivating, provided valuable information, recipes, or strategies, or helped them stay on track in reaching their goals. I later collaborated with our development team to automate this process, increasing operational efficiency. Web Assistance: I keep WordPress sites updated, build front-end pages, integrate GA4 and HubSpot, continuously monitoring (and iterating) funnel performance. Revenue Enablement: Coordinated the delivery of critical monthly remote patient monitoring reports to clients, supporting essential medical billing and coding processes that underpin our business model.

LaunchBlue Ambassador

University of Kentucky Office of Technology CommercializationMay 2020 - Aug 2021 • 1 yr 4 mosChampioned technology commercialization initiatives through strategic promotion of educational content, resources, events, and more, contributing to the development of a vibrant startup ecosystem. Excelled in remote collaboration, leveraging social media and email marketing to engage stakeholders and position LaunchBlue at the center of seed and pre-seed growth.

Education

Gatton College of Business and Economics

Bachelor's degree, Marketing2018 - 2022

Grenoble Ecole de Management

Bachelor of International Business Program, International Business2021

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