Top Talent like Kenneth are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kenneth Lenneman, MBA

Growth Product Manager
Brand Partnership Manager
Field Sales & Marketing Representative
Tampa, FL, US
UX
Product Strategy
Agile
HubSpot
Growth Marketing
Email Marketing
CRM
Product Management
Leadership
Brand Management
Marketing
Analytics
Social Media Marketing
Customer Experience
Data Analytics
Available for hire fromNegotiable
Contracts
EVP Digital, Product Management, and Chief Marketing Officer at Academy Mortgage Corporation | Expert in Digital Marketing and Product Management, with cross-industry leadership spanning banking, mortgage, automotive, software, hospitality, gaming, and insurance
Experienced and accomplished executive with 25 years shaping and leading digital, marketing, product, and technology teams across financial services, banking, automotive, real estate/mortgage, software, hospitality, gaming, and insurance. A forward-thinking leader known for spearheading multi-million-dollar digital transformations, building scalable product management organizations, and driving data-informed marketing and CX initiatives. I excel at aligning business strategy with technology, partnering with product, engineering, and design to deliver experiences that boost acquisition, retention, and revenue. Previously advised and delivered outcomes as a technology, strategy, and transformation consultant at EDS and A.T. Kearney, enriching my ability to drive success across industries. SELECTED ACCOMPLISHMENTS: DIGITAL/MARKETING ECOSYSTEMS: Led digital transformations at ALLY Bank, GM Financial, and Academy Mortgage to develop industry-leading marketing and digital ecosystems, increasing leads, improving NPS, and generating incremental revenue. PRODUCT MANAGEMENT AND CUSTOMER EXPERIENCE: Built product management practices spanning strategy, roadmapping, CX/UX, personalization, and cross-channel experiences for web, mobile, and tablet. MARKETING & BRAND: Built and led high-performing marketing teams, delivering data-driven campaigns and branding initiatives that transformed customer journeys. CORE COMPETENCIES: Cross-functional Leadership | Marketing | Product Management | Digital Transformation & Strategy | Digital Marketing | Agile | UX | Brand Management | Email Marketing | Social Media Marketing | Analytics | Mobile | Customer Experience | Leadership.

Projects

Spring EQ — Product & Marketing Executive / Chief Marketing Officer

Led product strategy for lead generation and conversion platforms across DTC and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched engagement features (video, influencer-driven journeys); Partnered with product, engineering, and design teams to align UX and performance.See More

Cherokee Nation Entertainment — Hard Rock Casino — Loyalty App

Led rapid development of loyalty mobile app (0 → launch in 6 months); Defined product roadmap across gaming, hospitality, and digital touchpoints; Delivered ~10% revenue lift via personalization and mobile-first engagement; Implemented CDP and AI-driven segmentation to improve retention and targeting.See More

Academy Mortgage — Digital Transformation & Product Leadership

Built and led product, marketing, and digital teams; Drove multi-channel marketing and digital transformation initiatives; Generated incremental revenue through optimization and new product introduction.See More

Work History

S

Product and Marketing Executive -- Chief Marketing Officer

Spring EQJan 2024 - Dec 2025 • 2 yrsLed product strategy for lead generation and conversion platforms across direct-to-consumer and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched engagement features (video, influencer-driven journeys) to increase acquisition; Partnered with product, engineering, and design teams to align UX and performance.
C

Executive Consultant, Digital Product & Martech Strategy

Cherokee Nation Entertainment -- Hard Rock CasinoJan 2023 - Dec 2024 • 2 yrsLed rapid development of loyalty mobile app (0 → launch in 6 months); Defined product roadmap across gaming, hospitality, and digital touchpoints; Delivered ~10% revenue lift via personalization and mobile-first engagement; Implemented CDP and AI-driven segmentation to improve retention and targeting.
A

EVP/CMO Digital, Marketing, Product Management, Technology

Academy MortgageLed product strategy for lead generation and conversion platforms across DTC and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched new engagement features to increase acquisition; Partnered with product, engineering, and design teams to align UX and performance.
G

SVP/VP Marketing, Digital, Product, Technology, Adobe

GM FinancialJan 2015 - Dec 2018 • 4 yrs
G

Director: Marketing, Brand, Digital, Product Mgt

GMAC/ALLY BANK (Insurance)
G

Product Manager: Marketing, Brand, Digital

GMAC (Mortgage & Auto)
E

VP Sales & Marketing

EASi (Software & IT Services)
U

Marketing Manager

Unigraphics (Software)
A

Consultant

A.T. Kearney (Consulting)
E

Software Engineer

EDS (IT Services)

Education

U

University of Michigan - Stephen M. Ross School of Business

MBA, Marketing and Finance
O

Oakland University

BSEE, Engineering

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
EVP Digital, Product Management, and Chief Marketing Officer at Academy Mortgage Corporation | Expert in Digital Marketing and Product Management, with cross-industry leadership spanning banking, mortgage, automotive, software, hospitality, gaming, and insurance
Experienced and accomplished executive with 25 years shaping and leading digital, marketing, product, and technology teams across financial services, banking, automotive, real estate/mortgage, software, hospitality, gaming, and insurance. A forward-thinking leader known for spearheading multi-million-dollar digital transformations, building scalable product management organizations, and driving data-informed marketing and CX initiatives. I excel at aligning business strategy with technology, partnering with product, engineering, and design to deliver experiences that boost acquisition, retention, and revenue. Previously advised and delivered outcomes as a technology, strategy, and transformation consultant at EDS and A.T. Kearney, enriching my ability to drive success across industries. SELECTED ACCOMPLISHMENTS: DIGITAL/MARKETING ECOSYSTEMS: Led digital transformations at ALLY Bank, GM Financial, and Academy Mortgage to develop industry-leading marketing and digital ecosystems, increasing leads, improving NPS, and generating incremental revenue. PRODUCT MANAGEMENT AND CUSTOMER EXPERIENCE: Built product management practices spanning strategy, roadmapping, CX/UX, personalization, and cross-channel experiences for web, mobile, and tablet. MARKETING & BRAND: Built and led high-performing marketing teams, delivering data-driven campaigns and branding initiatives that transformed customer journeys. CORE COMPETENCIES: Cross-functional Leadership | Marketing | Product Management | Digital Transformation & Strategy | Digital Marketing | Agile | UX | Brand Management | Email Marketing | Social Media Marketing | Analytics | Mobile | Customer Experience | Leadership.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kenneth are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kenneth Lenneman, MBA

Growth Product Manager
Brand Partnership Manager
Field Sales & Marketing Representative
Tampa, FL, US
UX
Product Strategy
Agile
HubSpot
Growth Marketing
Email Marketing
CRM
Product Management
Leadership
Brand Management
Marketing
Analytics
Social Media Marketing
Customer Experience
Data Analytics
Available for hire fromNegotiable
Contracts

Projects

Spring EQ — Product & Marketing Executive / Chief Marketing Officer

Led product strategy for lead generation and conversion platforms across DTC and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched engagement features (video, influencer-driven journeys); Partnered with product, engineering, and design teams to align UX and performance.

Cherokee Nation Entertainment — Hard Rock Casino — Loyalty App

Led rapid development of loyalty mobile app (0 → launch in 6 months); Defined product roadmap across gaming, hospitality, and digital touchpoints; Delivered ~10% revenue lift via personalization and mobile-first engagement; Implemented CDP and AI-driven segmentation to improve retention and targeting.

Academy Mortgage — Digital Transformation & Product Leadership

Built and led product, marketing, and digital teams; Drove multi-channel marketing and digital transformation initiatives; Generated incremental revenue through optimization and new product introduction.

Work History

S

Product and Marketing Executive -- Chief Marketing Officer

Spring EQJan 2024 - Dec 2025 • 2 yrsLed product strategy for lead generation and conversion platforms across direct-to-consumer and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched engagement features (video, influencer-driven journeys) to increase acquisition; Partnered with product, engineering, and design teams to align UX and performance.
C

Executive Consultant, Digital Product & Martech Strategy

Cherokee Nation Entertainment -- Hard Rock CasinoJan 2023 - Dec 2024 • 2 yrsLed rapid development of loyalty mobile app (0 → launch in 6 months); Defined product roadmap across gaming, hospitality, and digital touchpoints; Delivered ~10% revenue lift via personalization and mobile-first engagement; Implemented CDP and AI-driven segmentation to improve retention and targeting.
A

EVP/CMO Digital, Marketing, Product Management, Technology

Academy MortgageLed product strategy for lead generation and conversion platforms across DTC and partner channels; Improved lead quality and conversion through CRM (HubSpot) optimization and lifecycle redesign; Launched new engagement features to increase acquisition; Partnered with product, engineering, and design teams to align UX and performance.
G

SVP/VP Marketing, Digital, Product, Technology, Adobe

GM FinancialJan 2015 - Dec 2018 • 4 yrs
G

Director: Marketing, Brand, Digital, Product Mgt

GMAC/ALLY BANK (Insurance)
G

Product Manager: Marketing, Brand, Digital

GMAC (Mortgage & Auto)
E

VP Sales & Marketing

EASi (Software & IT Services)
U

Marketing Manager

Unigraphics (Software)
A

Consultant

A.T. Kearney (Consulting)
E

Software Engineer

EDS (IT Services)

Education

U

University of Michigan - Stephen M. Ross School of Business

MBA, Marketing and Finance
O

Oakland University

BSEE, Engineering

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.