Top Talent like Kenneth are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Kenneth Simon
Strategic Marketing Leader | 25+ Years in Digital Marketing, Strategic Planning, and Customer Acquisition
Accomplished marketing professional with over 25 years of experience in digital marketing, strategic planning, and customer acquisition. Expertise in developing business solutions for companies to acquire new customers, build brands, and grow revenue. Proven track record in market research, project management, and technology implementation.
Projects
Safe Email Marketing
I worked with Safe to identify who their customers were, and their email security needs. We used social media, email, SEO, and digital campaigns to create awareness and drive signups for their Beta program. We were successful in creating awareness of SAFE within their target market, growing their email list by over 75%, and developing a list of beta testers. How we did it • Developed marketing strategy. • Updated website layout and copy to improve SEO and be<er explain their product. • Designed and managed email campaigns • Developed and implemented social media campaigns on Twi<er, Facebook and LinkedIn • Optimized campaigns based on results. What clients are saying: Kenneth worked with Safe to identify who are customers were, and their email security needs. We used social media, email, SEO, and digital campaigns to create awareness and drive signups for our Beta program. We were successful in creating awareness of SAFE within our target market, growing our email list by over 75%, and developing a list of beta testers. Rodney Gainous Jr., CEO at SAFE See MorePathpoint
Pathpoint is an Insurtech platform that allows insurance agents to quote and bind non- admitted risks in minutes, across multiple lines of business. I worked with Pathpoint to help them plan, implement and execute on a paid media strategy. I also advised them on how to boost engagement, elevate brand awareness and increase customer acquisition. Customer engagement increased by 25%. How we did it: • Actively managed social and paid media campaigns • Developed and designed ads and wrote copy. • Optimized campaigns based on results. • Worked with Head of Marketing in the development of marketing strategies. What clients are saying: Kenneth is highly knowledgeable not just in marketing but in the murky world of insurance. His primary goal was to help plan, implement, and execute on a paid media strategy specifically, but his influence went beyond that. Kenneth helped me to formulate my overall marketing strategy, giving recommendations from his years of experience working with agents, on ways to increase customer acquisition, boost engagement, and elevate brand awareness. Highly recommend his expertise, especially in B2B insurance marketing. Liz Deranja., Head of Marketing, Pathpoint See MoreWeiland Farms
Weiland Farms manages farmland assets for investors. While their core business is grain production, this marketing effort focuses on strategic diversification. By dedicating a portion of their acreage to alternative corn varieties, Weiland Farms aims to enhance profitability and explore new opportunities. The primary goal of this project was to assess the viability of entering niche markets for alternative types of corn and make recommendations as to which corn variety(s) to plant. The key area of focus includes, cropping differences from Yellow/Dent corn, geography of cropping areas, seed stock, markets and a description of end users, history of farmgate prices, and a thorough understanding of marketing channels including contracts and traders. The methodology used for this study included a comprehensive review of industry reports and data sources related to alternative corn crops. Additionally primary research methods included interviews with industry expert, processors, and buyers. Based on the findings of the market research report, Weiland Farms will be equipped to make informed decisions regarding their entry into niche markets for alternative corn crops. See MoreAsset Based Lending
When I partnered with Asset Based Lending (ABL), a hard money lender established by former hedge fund executives, they were processing just $200,000 in monthly loans with limited market presence. Recruited specifically by their Managing Director, I was tasked with developing their brand identity and creating a comprehensive marketing strategy to drive qualified leads to their underwriting team. I implemented an integrated approach that balanced digital initiatives (Google Ads, Bing Ads, Facebook campaigns, SEO optimization, and content marketing); email campaigns and traditional channels including strategic PR and industry events. Serving as their outsourced marketing department, I managed all aspects from website development to marketing automation systems for nurture campaigns. This comprehensive strategy delivered remarkable results over our three-year partnership, helping ABL expand from a regional player into eight states while growing their monthly loan volume to exceed $14 million—a 70x increase from our starting point. By establishing effective marketing infrastructure and executing data-driven campaigns specifically tailored to the real estate lending market, I transformed ABL from a niche lender into a recognized force in the hard money lending space. See MoreWork History
K
Principal
KBS Marketing and AssociatesWorking with small and midsized clients providing a broad spectrum of innovative, creative and cost-effective marketing programs and services. Developed digital media campaigns, managed client acquisition strategies, and led market research.W
Chief Marketing Officer
World Risk and Insurance NewsJan 2011 - Jan 2016 • 5 yrs 1 moOversaw website design and development, optimized video assets, and developed content syndication strategies. Managed email and digital marketing campaigns, and utilized social media to drive traffic and viewer engagement.A
AVP E-Commerce
Affinity Federal Credit UnionJan 2007 - Jan 2010 • 3 yrs 1 moLed E-Commerce department and managed online banking website. Developed and implemented online marketing and engagement strategies, customer acquisition, and loyalty programs. Utilized web analytics for performance tracking.M
Midmarket eCRM Business Planning
Microsoft CorpJan 2006 - Jan 2007 • 1 yr 1 moHeaded Worldwide Midmarket eCRM Business Process practice to increase demand generation and sales via the Midsize Business Center. Developed engagement strategies and managed metrics to track marketing program effectiveness.T
Marketing Officer
The Peak OrganizationJan 2005 - Jan 2006 • 1 yr 1 moEstablished marketing department for a large regional recruiting firm. Coordinated external marketing activities, revamped marketing collateral, and developed online/offline advertising strategy.Z
AVP Director Marketing Services and Systems
Zurich InsuranceJan 1994 - Jan 2004 • 10 yrs 1 moManaged New York-based Marketing Service Team. Developed online marketing strategies, launched a CRM system, and received CEO Award for developing customer acquisition program.Education
T
The George Washington University School of Business
MBA, MarketingU
University of Hartford
BS, MarketingK
Kellogg-WHU Executive MBA
Zurich Strategic Planning1998How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Strategic Marketing Leader | 25+ Years in Digital Marketing, Strategic Planning, and Customer Acquisition
Accomplished marketing professional with over 25 years of experience in digital marketing, strategic planning, and customer acquisition. Expertise in developing business solutions for companies to acquire new customers, build brands, and grow revenue. Proven track record in market research, project management, and technology implementation.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Kenneth are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Kenneth Simon
Projects
Safe Email Marketing
I worked with Safe to identify who their customers were, and their email security needs. We used social media, email, SEO, and digital campaigns to create awareness and drive signups for their Beta program. We were successful in creating awareness of SAFE within their target market, growing their email list by over 75%, and developing a list of beta testers. How we did it • Developed marketing strategy. • Updated website layout and copy to improve SEO and be<er explain their product. • Designed and managed email campaigns • Developed and implemented social media campaigns on Twi<er, Facebook and LinkedIn • Optimized campaigns based on results. What clients are saying: Kenneth worked with Safe to identify who are customers were, and their email security needs. We used social media, email, SEO, and digital campaigns to create awareness and drive signups for our Beta program. We were successful in creating awareness of SAFE within our target market, growing our email list by over 75%, and developing a list of beta testers. Rodney Gainous Jr., CEO at SAFEPathpoint
Pathpoint is an Insurtech platform that allows insurance agents to quote and bind non- admitted risks in minutes, across multiple lines of business. I worked with Pathpoint to help them plan, implement and execute on a paid media strategy. I also advised them on how to boost engagement, elevate brand awareness and increase customer acquisition. Customer engagement increased by 25%. How we did it: • Actively managed social and paid media campaigns • Developed and designed ads and wrote copy. • Optimized campaigns based on results. • Worked with Head of Marketing in the development of marketing strategies. What clients are saying: Kenneth is highly knowledgeable not just in marketing but in the murky world of insurance. His primary goal was to help plan, implement, and execute on a paid media strategy specifically, but his influence went beyond that. Kenneth helped me to formulate my overall marketing strategy, giving recommendations from his years of experience working with agents, on ways to increase customer acquisition, boost engagement, and elevate brand awareness. Highly recommend his expertise, especially in B2B insurance marketing. Liz Deranja., Head of Marketing, PathpointWeiland Farms
Weiland Farms manages farmland assets for investors. While their core business is grain production, this marketing effort focuses on strategic diversification. By dedicating a portion of their acreage to alternative corn varieties, Weiland Farms aims to enhance profitability and explore new opportunities. The primary goal of this project was to assess the viability of entering niche markets for alternative types of corn and make recommendations as to which corn variety(s) to plant. The key area of focus includes, cropping differences from Yellow/Dent corn, geography of cropping areas, seed stock, markets and a description of end users, history of farmgate prices, and a thorough understanding of marketing channels including contracts and traders. The methodology used for this study included a comprehensive review of industry reports and data sources related to alternative corn crops. Additionally primary research methods included interviews with industry expert, processors, and buyers. Based on the findings of the market research report, Weiland Farms will be equipped to make informed decisions regarding their entry into niche markets for alternative corn crops.Asset Based Lending
When I partnered with Asset Based Lending (ABL), a hard money lender established by former hedge fund executives, they were processing just $200,000 in monthly loans with limited market presence. Recruited specifically by their Managing Director, I was tasked with developing their brand identity and creating a comprehensive marketing strategy to drive qualified leads to their underwriting team. I implemented an integrated approach that balanced digital initiatives (Google Ads, Bing Ads, Facebook campaigns, SEO optimization, and content marketing); email campaigns and traditional channels including strategic PR and industry events. Serving as their outsourced marketing department, I managed all aspects from website development to marketing automation systems for nurture campaigns. This comprehensive strategy delivered remarkable results over our three-year partnership, helping ABL expand from a regional player into eight states while growing their monthly loan volume to exceed $14 million—a 70x increase from our starting point. By establishing effective marketing infrastructure and executing data-driven campaigns specifically tailored to the real estate lending market, I transformed ABL from a niche lender into a recognized force in the hard money lending space.Work History
K
Principal
KBS Marketing and AssociatesWorking with small and midsized clients providing a broad spectrum of innovative, creative and cost-effective marketing programs and services. Developed digital media campaigns, managed client acquisition strategies, and led market research.W
Chief Marketing Officer
World Risk and Insurance NewsJan 2011 - Jan 2016 • 5 yrs 1 moOversaw website design and development, optimized video assets, and developed content syndication strategies. Managed email and digital marketing campaigns, and utilized social media to drive traffic and viewer engagement.A
AVP E-Commerce
Affinity Federal Credit UnionJan 2007 - Jan 2010 • 3 yrs 1 moLed E-Commerce department and managed online banking website. Developed and implemented online marketing and engagement strategies, customer acquisition, and loyalty programs. Utilized web analytics for performance tracking.M
Midmarket eCRM Business Planning
Microsoft CorpJan 2006 - Jan 2007 • 1 yr 1 moHeaded Worldwide Midmarket eCRM Business Process practice to increase demand generation and sales via the Midsize Business Center. Developed engagement strategies and managed metrics to track marketing program effectiveness.T
Marketing Officer
The Peak OrganizationJan 2005 - Jan 2006 • 1 yr 1 moEstablished marketing department for a large regional recruiting firm. Coordinated external marketing activities, revamped marketing collateral, and developed online/offline advertising strategy.Z
AVP Director Marketing Services and Systems
Zurich InsuranceJan 1994 - Jan 2004 • 10 yrs 1 moManaged New York-based Marketing Service Team. Developed online marketing strategies, launched a CRM system, and received CEO Award for developing customer acquisition program.Education
T
The George Washington University School of Business
MBA, MarketingU
University of Hartford
BS, MarketingK
Kellogg-WHU Executive MBA
Zurich Strategic Planning1998How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.