Kevin Rivers

Content Marketing Manager • Social Media Marketing Specialist • Email Marketing Specialist • Minneapolis, MN, US

Content Strategy

Adobe InDesign

Adobe Photoshop

Adobe Creative Suite

Editing

Writing

Tweetdeck

Twitter

LinkedIn Ads

Squarespace

Facebook Ads

Google Search Ads

Wordpress

Google Ads

Available for hire fromNegotiable

Full-Time Roles

Contracts

Digital Marketing specialist skilled in social media content and planning. Looking to build experience in paid advertising, email, and data analytics.

Digital marketing specialist experienced in paid advertising, content strategy, graphic design, and maintaining brand consistency across various social platforms. Recently completed the University of Minnesota’s Digital Marketing Bootcamp, gaining certification in Google Search and Display Ads and experience building paid advertising campaigns through Facebook Ads and Google Ads. Also achieved proficiency in SEO, website design and development, and data analysis using tools like Google Analytics and Facebook Ads. Passionate about building social media campaigns aligned with digital strategies and brand objectives.

Projects

Searching for Answers

Individual assignment demonstrating working knowledge of Google Search Ads. Gained experience creating a Google Search Ads campaign using a fictitious business from a previous course module. Also drafted mock-up Google Search advertisements as well as created paid search campaign objectives and KPIs, a paid keyword strategy, a campaign structure, and a campaign brief.See More

Changing the World, One Website at a Time

Project was completed as a group assignment in the University of Minnesota Digital Marketing Boot Camp. Responsibilities included planning, designing, and building the website created for the presentation as well as assisting and editing for all other deliverables. Main goal was to showcase an understanding of how a website can help a business (or a non-profit in this case) achieve its goals, serving as the hub for all marketing initiatives.See More

Google Analytics Analysis of the Google Merchandise Store

Individual assignment displaying working knowledge of Google Analytics. Gained experience pulling reports for a given business scenario using the Google Merchandise store and provided analysis on top performing channels and campaigns as well as identifying slow loading pages.See More

Work History

Marketing Specialist

Maka HealthJul 2023 - Present • 1 yr 4 mos● Analyze and report paid advertisement performance using Facebook Ads and HubSpot ● Edit and publish website articles and newsletters through SquareSpace. ● Create engaging and informative social media content on Twitter, Instagram, and LinkedIn that positions the brand as an industry thought leader. ● Plan and schedule social media content using HubSpot to ensure consistent delivery of posts. ● Identify potential practitioner partners to expand the brand's reach and drive potential customers to conversion. ● Conduct investor outreach on LinkedIn and HubSpot as a member of the Business and Fundraising team, fostering meaningful connections and investment interest in Maka Health.

Atheltic Communications Graduate Assisstant

D'Youville UniversityJan 2021 - Aug 2022 • 1 yr 8 mosDesigned and created social media content for Twitter and Instagram channels serving as the primary contact for D’Youville’s baseball and softball programs. - Increased average engagement by 234% for each of baseball and softball’s Twitter channels from 2021 to 2022. - Increased average engagement on baseball’s Instagram channel by 150% from 2021 to 2022. - Created graphic design content from scratch using Adobe Photoshop and InDesign (See work portfolio for examples). Managed the athletics website by writing and editing content for all athletic events, drafting player and coach biographies, and sharing general athletic department press releases. - Provided 24/7 maintenance to the website with updates to statistics, schedules, and rosters. - Drafted and submitted nominations for individual awards to the conference and national levels that won one conference player of the year and one national coach of the year award.

Education

University of Minnesota

Professional Certificate, Digital MarketingJan 2023 - Jun 2023

D'Youville University

Master of Business Administration, BusinessJan 2021 - Aug 2022

University Of Minnesota Duluth

Bachelor of Arts, CommunicationAug 2016 - Aug 2020

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