Top Talent like Kevin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kevin Smith

Product Marketing Manager •
Available for hire fromNegotiable
Contracts
Senior Product Marketing Executive in Data & AI
I’m an executive-level product marketing leader with a proven track record of propelling B2B SaaS companies in the AI, data, and analytics space to new heights. Whether I’m the first marketer on the ground or scaling a global team, I specialize in strategic positioning, GTM execution, and sales enablement that drives measurable growth. Key Wins: • Launched new messaging frameworks that boosted MQLs by 200% • Secured first-ever inclusion in Gartner MQ for multiple startups • Led and mentored teams of 6+ product marketers across global locations • Developed GTM strategies that consistently outperformed lead targets by 20%+ I’m currently open to VP or Head of Product Marketing roles where I can harness my expertise to craft compelling narratives, accelerate pipeline, and drive brand leadership.

Work History

B

Product Marketing Advisor

Big Message FoundryProduct marketing advisor who helps buyers understand complex technologies. From positioning and messaging, to go-to-market tactics, to sales enablement, to website copy, I help B2B SaaS companies standout. - Developed messaging that resulted in a 2X in sales over the previous year - Developed a new message/narrative, a set of “value drivers” for target personas, new sales decks, and the annual marketing strategy — all in 6 weeks
R

Senior Vice President Marketing

RightDataMar 2023 - Aug 2024 • 1 yr 6 mosHead of Marketing at RightData, a set of AI tools for data pipelines, data quality, and data cataloging. - Increased Marketing Qualified Leads (MQLs) from the website by 20x and from events by 50x - Delivered six events in six months exceeding lead targets by 20% - Performed numerous analyst briefings in six months (Gartner, Forrester, Dresner, 451, and others) - Created new messaging, positioning, and branding resulting in first-time inclusion by Gartner in analyst reports and Dresner Advisory "Wisdom of Crowds"report - Performed GTM planning including ICP, product features, campaigns, analyst relations, media relations, social media, and event marketing programs - Produced all sales decks and sales enablement materials, videos, and one-pagers - Implemented marketing automation connecting website CRM, HubSpot dashboards, and demand generation systems
S

Vice President, Head of Global Product Marketing

Sigma ComputingJan 2022 - Mar 2023 • 1 yr 3 mos- Hired and led a product marketing team of six, establishing a world-class Product Marketing function - Created new messaging for product re-launch, including top-level messages, personas, and tactical messages, aligning with overall Product Marketing strategy and framework - Created GTM strategy including ICP, verticals, campaigns, and launch plans - Designed and executed the first new product launch for Sigma (Sigma Input Tables)
T

Vice President, Head of Global Product Marketing

Toucan Toco - Guided AnalyticsJan 2021 - Jan 2022 • 1 yr 1 mo- Delivered new category, positioning, and messaging resulting in +20% ARR - Performed 1st ever product launch (Toucan 2.0) including new go-to-market strategy, materials, enablement, and videos - Created GTM plan including ICP, product features required to meet ICP needs, campaign plan, and outbound strategy - Led analyst relations resulting in Toucan's inclusion in the Dresner "Wisdom of Crowds"report - Developed campaign plans, sales decks, and content (videos, one-pagers, webinars, ebooks) to drive the new messaging into the market.
G

CMO

Gaia Inc. - Autonomous Data AgentJan 2019 - Jan 2021 • 2 yrs 1 moLed all marketing activities for an early stage start-up • Performed all marketing activities including name, logo, website, positioning, and messaging • Developed all marketing campaigns for both services and platform offerings • Authored all sales enablement material including decks, content, demo flows, and videos • Secured a critical ~$500K OEM deal to fund ongoing platform development
G

Vice President, Product Marketing

GoodDataJul 2018 - Jun 2019 • 1 yr- Created go-to-market (GTM) plan for reaching enterprise customers including ICP, outbound plan, campaign plan, analyst relations, and enablement for Sales - Achieved inclusion into the Gartner MQ for Analytics & BI for first time in three years - Developed new corporate messaging focused on business value for buyers - Created a new go-to-market strategy for the ISV segment, dividing buyers into three distinct value drivers with specific profiles and messaging for each - Evangelized the GoodData platform with the analyst community including creating analyst briefing material and performing all briefings.
B

Product Marketing Consultant

Big Message FoundryJan 2016 - Jan 2018 • 2 yrs 1 mo
B

Vice President, Embedded Solutions / Product Marketing

BirstJan 2015 - Jan 2016 • 1 yr 1 mo(Acquired by Infor) Responsible for creating & leading the "Powered by Birst"​ program to help customers build, go to market with, and support data products using Birst's embedded analytics platform. - 3X'd SQLs for embedded with new webinar types and new videos - Increased the ASP (+25%) by changing the packing to include standard services - Created the pricing model for Birst's embedded offerings, consolidating 17 different contract types into a single, easy to use plan.
S

Senior Director, Product Strategy & User Experience

ServiceSource (acquired by Concentrix)May 2012 - Jul 2013 • 1 yr 3 mosResponsible for the design of advanced analytics/performance management functionality, business intelligence applications and User Experience Design for ServiceSource's Renew OnDemand product.
N

Principal Consultant

NextWave Business IntelligenceDec 2004 - Jan 2012 • 7 yrs 2 mosBusiness process measurement and improvement consulting for telecommunications and technology companies.

Education

U

University of Maryland - Robert H. Smith School of Business

Master of Business Administration - MBA
U

University of Maryland

BS, Finance

Similar Pangeans

Tonya Lederer

Product Marketing Leader | B2B & B2G SaaS | GTM Strategy | Brand Storytelling | Market Research
Product Marketing • Copywriting • Content Marketing • 15 years of exp. • Chicago, IL, US

Mary Chaschina

Marketing Manager | Turning strategies into revenue in B2B Tech
Growth Marketing Management • 7 years of exp. • Porto, Porto District, PT
C

Caroline Chang

Senior Product Marketing Manager
Growth Marketing Management • Content Marketing • New York, NY, US

Carmen Williams

Marketing Leader | Chief Evolution Officer | 25+ years leading marketing for high-growth companies | 3 successful company sales | last 3 roles achieved 2-5X growth | Author, Speaker, Thought Leader
Creative & Brand Strategy • Growth Marketing Management • Product Marketing • 15 years of exp. • Seattle, WA, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Product Marketing Executive in Data & AI
I’m an executive-level product marketing leader with a proven track record of propelling B2B SaaS companies in the AI, data, and analytics space to new heights. Whether I’m the first marketer on the ground or scaling a global team, I specialize in strategic positioning, GTM execution, and sales enablement that drives measurable growth. Key Wins: • Launched new messaging frameworks that boosted MQLs by 200% • Secured first-ever inclusion in Gartner MQ for multiple startups • Led and mentored teams of 6+ product marketers across global locations • Developed GTM strategies that consistently outperformed lead targets by 20%+ I’m currently open to VP or Head of Product Marketing roles where I can harness my expertise to craft compelling narratives, accelerate pipeline, and drive brand leadership.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Tonya Lederer

Product Marketing Leader | B2B & B2G SaaS | GTM Strategy | Brand Storytelling | Market Research
Product Marketing • Copywriting • Content Marketing • 15 years of exp. • Chicago, IL, US

Mary Chaschina

Marketing Manager | Turning strategies into revenue in B2B Tech
Growth Marketing Management • 7 years of exp. • Porto, Porto District, PT
C

Caroline Chang

Senior Product Marketing Manager
Growth Marketing Management • Content Marketing • New York, NY, US

Carmen Williams

Marketing Leader | Chief Evolution Officer | 25+ years leading marketing for high-growth companies | 3 successful company sales | last 3 roles achieved 2-5X growth | Author, Speaker, Thought Leader
Creative & Brand Strategy • Growth Marketing Management • Product Marketing • 15 years of exp. • Seattle, WA, US

Top Talent like Kevin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kevin Smith

Product Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

B

Product Marketing Advisor

Big Message FoundryProduct marketing advisor who helps buyers understand complex technologies. From positioning and messaging, to go-to-market tactics, to sales enablement, to website copy, I help B2B SaaS companies standout. - Developed messaging that resulted in a 2X in sales over the previous year - Developed a new message/narrative, a set of “value drivers” for target personas, new sales decks, and the annual marketing strategy — all in 6 weeks
R

Senior Vice President Marketing

RightDataMar 2023 - Aug 2024 • 1 yr 6 mosHead of Marketing at RightData, a set of AI tools for data pipelines, data quality, and data cataloging. - Increased Marketing Qualified Leads (MQLs) from the website by 20x and from events by 50x - Delivered six events in six months exceeding lead targets by 20% - Performed numerous analyst briefings in six months (Gartner, Forrester, Dresner, 451, and others) - Created new messaging, positioning, and branding resulting in first-time inclusion by Gartner in analyst reports and Dresner Advisory "Wisdom of Crowds"report - Performed GTM planning including ICP, product features, campaigns, analyst relations, media relations, social media, and event marketing programs - Produced all sales decks and sales enablement materials, videos, and one-pagers - Implemented marketing automation connecting website CRM, HubSpot dashboards, and demand generation systems
S

Vice President, Head of Global Product Marketing

Sigma ComputingJan 2022 - Mar 2023 • 1 yr 3 mos- Hired and led a product marketing team of six, establishing a world-class Product Marketing function - Created new messaging for product re-launch, including top-level messages, personas, and tactical messages, aligning with overall Product Marketing strategy and framework - Created GTM strategy including ICP, verticals, campaigns, and launch plans - Designed and executed the first new product launch for Sigma (Sigma Input Tables)
T

Vice President, Head of Global Product Marketing

Toucan Toco - Guided AnalyticsJan 2021 - Jan 2022 • 1 yr 1 mo- Delivered new category, positioning, and messaging resulting in +20% ARR - Performed 1st ever product launch (Toucan 2.0) including new go-to-market strategy, materials, enablement, and videos - Created GTM plan including ICP, product features required to meet ICP needs, campaign plan, and outbound strategy - Led analyst relations resulting in Toucan's inclusion in the Dresner "Wisdom of Crowds"report - Developed campaign plans, sales decks, and content (videos, one-pagers, webinars, ebooks) to drive the new messaging into the market.
G

CMO

Gaia Inc. - Autonomous Data AgentJan 2019 - Jan 2021 • 2 yrs 1 moLed all marketing activities for an early stage start-up • Performed all marketing activities including name, logo, website, positioning, and messaging • Developed all marketing campaigns for both services and platform offerings • Authored all sales enablement material including decks, content, demo flows, and videos • Secured a critical ~$500K OEM deal to fund ongoing platform development
G

Vice President, Product Marketing

GoodDataJul 2018 - Jun 2019 • 1 yr- Created go-to-market (GTM) plan for reaching enterprise customers including ICP, outbound plan, campaign plan, analyst relations, and enablement for Sales - Achieved inclusion into the Gartner MQ for Analytics & BI for first time in three years - Developed new corporate messaging focused on business value for buyers - Created a new go-to-market strategy for the ISV segment, dividing buyers into three distinct value drivers with specific profiles and messaging for each - Evangelized the GoodData platform with the analyst community including creating analyst briefing material and performing all briefings.
B

Product Marketing Consultant

Big Message FoundryJan 2016 - Jan 2018 • 2 yrs 1 mo
B

Vice President, Embedded Solutions / Product Marketing

BirstJan 2015 - Jan 2016 • 1 yr 1 mo(Acquired by Infor) Responsible for creating & leading the "Powered by Birst"​ program to help customers build, go to market with, and support data products using Birst's embedded analytics platform. - 3X'd SQLs for embedded with new webinar types and new videos - Increased the ASP (+25%) by changing the packing to include standard services - Created the pricing model for Birst's embedded offerings, consolidating 17 different contract types into a single, easy to use plan.
S

Senior Director, Product Strategy & User Experience

ServiceSource (acquired by Concentrix)May 2012 - Jul 2013 • 1 yr 3 mosResponsible for the design of advanced analytics/performance management functionality, business intelligence applications and User Experience Design for ServiceSource's Renew OnDemand product.
N

Principal Consultant

NextWave Business IntelligenceDec 2004 - Jan 2012 • 7 yrs 2 mosBusiness process measurement and improvement consulting for telecommunications and technology companies.

Education

U

University of Maryland - Robert H. Smith School of Business

Master of Business Administration - MBA
U

University of Maryland

BS, Finance

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.