Khushbu Doshi

Content Marketing Manager • Product Marketing Manager • Creative & Brand Strategist • Chicago, IL, US

HTML/CSS

Figma

User-Centered Design

Prototyping

Usability Testing

User Research

Heuristic Evaluation

UI/UX Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

UX Design Intern | HCI Graduate Student

Currently pursuing a Master of Science in Human Computer Interaction at DePaul University, expected to graduate in 2025, with a Bachelor's Degree in International Business from Savitribai Phule Pune University. Serving as a UX Design Intern at Fortuna-Insights, I create high-fidelity mockups, conduct usability tests, and design prototypes to enhance user retention and streamline processes. Concurrently, I work as a Graduate Design Assistant at DePaul University, focusing on improving the university's application portal through usability tests and system design changes. Previously, I led the redesign of Darzah's e-commerce store, significantly reducing bounce and cart abandonment rates. My experience also includes travel research for Earthlings and branding strategy development for Kapil Muzumdar. Skilled in usability testing, heuristic evaluations, and creating responsive prototypes, I am dedicated to improving user experiences and driving business growth.

Projects

House rental platform for international students

Student Housing is a rental app that is designed keeping in mind the needs of students, namely safety, affordability and location.

B2C UX design and Content Strategy

Designing and e-commerce store and creating content for a lifestyle brand using storytelling to increase engagement, grow customer base and increase sales See More

Work History

UX Design Intern

Fortuna-InsightsPart-time EmployeeJun 2024 - Present • 5 mos-Create high-fidelity mockups, conducted usability tests, and performed heuristic evaluations to improve the sign-up process, increasing user retention rates by 15%. -Design low-fidelity and high-fidelity prototypes for the B2B version of the software, for both external and administrative users. -Create a component library for all viewport sizes to streamline the design process and developer's hand of process.

Graduate Design Assistant

DePaul Universitynull - Presentnull-Perform usability tests on the university's application portal to check for UI errors, collaborating with the developer team to make the necessary changes to ensure a smooth user experience for prospective students. -Propose system design changes to improve the interface's adaptability. -Collect information regarding graduate inquiries and input it into the database (EMAS or Slate) for future communication.

UX Designer and Marketing Strategist

Child's Cup Full (Darzah)Full-time EmployeeApr 2021 - May 2023 • 2 yrs 2 mos-Led the end-to-end process of redesigning the e-commerce store. -Conducted usability tests and heuristics evaluation to understand user problems and improve the UI design of the e-commerce, particularly CTAs and product pages to improve information visibility and conversion rates, creating high-fidelity mockups, creating and improvising write-ups and graphic content leading to decrease in bounce rates by 30% and cart abandonment rates by 35%. -Conducted competitive analysis and market research to understand product's scope and target audience to form an SEO strategy bringing the e-commerce store higher up in the search results. -Used heat mapping and A/B testing to better understand user behavior and designed responsive prototypes for usability testing, ultimately increasing the click-through rates on the website and email marketing campaigns.

Education

DePaul University

Master of Science - MS, Human Computer Interaction2023 - 2025

Savitribai Phule Pune University

Bachelors Degree, International Business2016 - 2019

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