Top Talent like Kim are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Kim Diggs
Content marketing
Brand Strategy
Agile Project Management
Web Design
Graphic Design
SMS Marketing
Social media marketing
Social Media Analytics
Email marketing
SEO
Journey Mapping
Cross-functional collaboration
Web Analytics
Leadership
Content Strategy
Marketing Strategy
Social Media Marketing
Search engine optimization (SEO)
Budgeting
AI
Partner Management
Strategic Brand & Marketing Executive | Content, Digital Transformation & Growth (10+ Years)
Strategic marketing and brand leader with 10+ years of experience guiding integrated growth initiatives, brand transformation, content strategy, and cross-functional alignment for B2B and consumer organizations, backed by 20 years of creative direction and design leadership. Proven record advising on market positioning, digital transformation, revenue-focused marketing strategy, audience growth, and organizational change. Recognized for connecting brand, customer insight, and commercial objectives to build scalable marketing systems that improve visibility, strengthen reputation, and support long-term enterprise value, with a board-relevant perspective on governance, brand stewardship, growth strategy, market expansion, stakeholder alignment, and operational rigor.
Projects
Complex Rebrand and Brand Consolidation in 4 Months
I led a complex brand consolidation initiative that brought Triumph, TriumphPay, and two newly acquired companies under one unified brand in just four months. The work began with aligning stakeholders around a shared vision, auditing existing brand and content ecosystems, and identifying how each company’s messaging, digital presence, and customer journeys needed to evolve to support a more cohesive market presence. From there, I helped shape and execute the broader rebrand across every major touchpoint, spearheading content creation, art direction, and creative execution for the website, landing pages, email nurture campaigns, social graphics, and sales enablement materials. A major part of the effort involved merging the two acquired companies’ blogs into a single, streamlined content experience, which required careful planning around content structure, SEO, audience needs, and editorial continuity. By bringing strategy, content, and design together under a unified system, I helped create a consistent brand experience that improved clarity, strengthened cross-channel alignment, and positioned the business for scalable growth.See MoreWork History
T
AVP, Marketing (Broker)
TriumphSep 2025 - Mar 2026 • 7 mosProvided strategic leadership across marketing, content, SEO, generative search, brand alignment, and demand initiatives for a complex business serving multiple audiences and business lines. Played a key role in shaping enterprise messaging, marketing infrastructure, and growth programs during several periods of rebrand, integration, and expansion. Selected Contributions • Helped guide the unification of legacy and acquired brand entities into a single brand architecture designed to serve four distinct audiences with stronger market clarity and consistency. • Led strategic planning for a full website redesign and brand experience rollout, establishing content governance, design systems, and scalable workflows in under four months. • Built a unified content and brand framework that improved message consistency across web, email, social, and sales enablement channels while increasing discoverability through SEO and AI-informed search strategy. • Advised on buyer journey mapping, content gap analysis, and audience strategy to improve acquisition, retention, and cross-sell performance.T
Senior Content & Brand Marketing Manager (Carrier)
TriumphApr 2022 - Sep 2025 • 3 yrs 6 mosProvided strategic leadership across marketing, content, SEO, generative search, brand alignment, and demand initiatives for a complex business serving multiple audiences and business lines. Played a key role in shaping enterprise messaging, marketing infrastructure, and growth programs during several periods of rebrand, integration, and expansion. Selected Contributions • Developed revenue-oriented nurture and newsletter programs that generated more than $1 million in open sales opportunities. • Partnered across marketing, sales, analytics, and executive leadership to align marketing investments with growth priorities and pipeline outcomes. • Developed an upsell campaign that converted 8% of a targeted list into leads, supporting expansion within the existing customer base. • Increased engagement across LinkedIn, Facebook, and YouTube by more than 3x through optimization informed by channel data and audience behavior. • Established an AI-informed content framework using emerging tools and search trends to strengthen visibility across both traditional and generative search environments. • Launched employee-generated and video-forward content strategies to expand reach, improve authenticity, and support evolving digital discovery patterns. • Directed experiential marketing strategy, conference assets, sales materials, and brand storytelling initiatives to improve market presence and partner engagement. • Improved operational visibility and decision-making by implementing project management systems, intake structures, and production governance across internal teams and external partners.B
Content Marketing & PR Manager
BuzzBallzApr 2019 - Apr 2022 • 3 yrs 1 moLed integrated brand, content, PR, influencer, and digital marketing initiatives for a national consumer brand. Supported growth through audience development, reputation management, media strategy, and multi-channel campaign leadership. Selected Contributions • Directed integrated marketing and communications strategies across social, influencer, earned media, website, and digital content channels to strengthen brand visibility and consumer engagement. • Built influencer and ambassador ecosystems across multiple markets, helping drive 45% year-one audience growth and 100%+ engagement increases. • Executed campaigns that increased store locator traffic by 45%, supporting retail interest and brand demand. • Secured more than $17 million in earned media value through strategic public relations, media outreach, and compelling brand storytelling. • Oversaw website and blog content operations, including localized content development across six languages, supporting broader market reach and consistency. • Directed video campaign production and managed creative execution from concept through delivery while maintaining budget discipline and brand quality. • Implemented social listening and PR technology to identify reputation issues, inform response strategies, and strengthen brand trust. • Managed agencies, vendors, freelancers, and production partners to scale output by roughly 50% while maintaining quality and operational control. • Standardized intake, briefing, and production processes to improve team velocity, protect creative quality, and support more efficient use of resources.N
Content Marketing Manager
NATAJan 2018 - Apr 2019 • 1 yr 4 mosManaged editorial strategy and content operations in support of organizational marketing goals, publication quality, and audience engagement. Selected Contributions • Managed enterprise editorial calendars aligned with brand priorities, seasonal initiatives, and stakeholder needs. • Produced and optimized digital and editorial content across newsletters, blogs, white papers, web content, and marketing materials. • Launched a special-edition newsletter that achieved a 65% open rate, demonstrating strong audience relevance and content-market fit. • Worked cross-functionally with designers and internal stakeholders to maintain content quality, brand consistency, and efficient production. • Oversaw content planning and resource coordination to maximize output quality within business needs and available budgets.Education
E
Eastfield College
JournalismHow Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Strategic Brand & Marketing Executive | Content, Digital Transformation & Growth (10+ Years)
Strategic marketing and brand leader with 10+ years of experience guiding integrated growth initiatives, brand transformation, content strategy, and cross-functional alignment for B2B and consumer organizations, backed by 20 years of creative direction and design leadership. Proven record advising on market positioning, digital transformation, revenue-focused marketing strategy, audience growth, and organizational change. Recognized for connecting brand, customer insight, and commercial objectives to build scalable marketing systems that improve visibility, strengthen reputation, and support long-term enterprise value, with a board-relevant perspective on governance, brand stewardship, growth strategy, market expansion, stakeholder alignment, and operational rigor.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Kim are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Kim Diggs
Content marketing
Brand Strategy
Agile Project Management
Web Design
Graphic Design
SMS Marketing
Social media marketing
Social Media Analytics
Email marketing
SEO
Journey Mapping
Cross-functional collaboration
Web Analytics
Leadership
Content Strategy
Marketing Strategy
Social Media Marketing
Search engine optimization (SEO)
Budgeting
AI
Partner Management
Projects
Complex Rebrand and Brand Consolidation in 4 Months
I led a complex brand consolidation initiative that brought Triumph, TriumphPay, and two newly acquired companies under one unified brand in just four months. The work began with aligning stakeholders around a shared vision, auditing existing brand and content ecosystems, and identifying how each company’s messaging, digital presence, and customer journeys needed to evolve to support a more cohesive market presence. From there, I helped shape and execute the broader rebrand across every major touchpoint, spearheading content creation, art direction, and creative execution for the website, landing pages, email nurture campaigns, social graphics, and sales enablement materials. A major part of the effort involved merging the two acquired companies’ blogs into a single, streamlined content experience, which required careful planning around content structure, SEO, audience needs, and editorial continuity. By bringing strategy, content, and design together under a unified system, I helped create a consistent brand experience that improved clarity, strengthened cross-channel alignment, and positioned the business for scalable growth.Work History
T
AVP, Marketing (Broker)
TriumphSep 2025 - Mar 2026 • 7 mosProvided strategic leadership across marketing, content, SEO, generative search, brand alignment, and demand initiatives for a complex business serving multiple audiences and business lines. Played a key role in shaping enterprise messaging, marketing infrastructure, and growth programs during several periods of rebrand, integration, and expansion. Selected Contributions • Helped guide the unification of legacy and acquired brand entities into a single brand architecture designed to serve four distinct audiences with stronger market clarity and consistency. • Led strategic planning for a full website redesign and brand experience rollout, establishing content governance, design systems, and scalable workflows in under four months. • Built a unified content and brand framework that improved message consistency across web, email, social, and sales enablement channels while increasing discoverability through SEO and AI-informed search strategy. • Advised on buyer journey mapping, content gap analysis, and audience strategy to improve acquisition, retention, and cross-sell performance.T
Senior Content & Brand Marketing Manager (Carrier)
TriumphApr 2022 - Sep 2025 • 3 yrs 6 mosProvided strategic leadership across marketing, content, SEO, generative search, brand alignment, and demand initiatives for a complex business serving multiple audiences and business lines. Played a key role in shaping enterprise messaging, marketing infrastructure, and growth programs during several periods of rebrand, integration, and expansion. Selected Contributions • Developed revenue-oriented nurture and newsletter programs that generated more than $1 million in open sales opportunities. • Partnered across marketing, sales, analytics, and executive leadership to align marketing investments with growth priorities and pipeline outcomes. • Developed an upsell campaign that converted 8% of a targeted list into leads, supporting expansion within the existing customer base. • Increased engagement across LinkedIn, Facebook, and YouTube by more than 3x through optimization informed by channel data and audience behavior. • Established an AI-informed content framework using emerging tools and search trends to strengthen visibility across both traditional and generative search environments. • Launched employee-generated and video-forward content strategies to expand reach, improve authenticity, and support evolving digital discovery patterns. • Directed experiential marketing strategy, conference assets, sales materials, and brand storytelling initiatives to improve market presence and partner engagement. • Improved operational visibility and decision-making by implementing project management systems, intake structures, and production governance across internal teams and external partners.B
Content Marketing & PR Manager
BuzzBallzApr 2019 - Apr 2022 • 3 yrs 1 moLed integrated brand, content, PR, influencer, and digital marketing initiatives for a national consumer brand. Supported growth through audience development, reputation management, media strategy, and multi-channel campaign leadership. Selected Contributions • Directed integrated marketing and communications strategies across social, influencer, earned media, website, and digital content channels to strengthen brand visibility and consumer engagement. • Built influencer and ambassador ecosystems across multiple markets, helping drive 45% year-one audience growth and 100%+ engagement increases. • Executed campaigns that increased store locator traffic by 45%, supporting retail interest and brand demand. • Secured more than $17 million in earned media value through strategic public relations, media outreach, and compelling brand storytelling. • Oversaw website and blog content operations, including localized content development across six languages, supporting broader market reach and consistency. • Directed video campaign production and managed creative execution from concept through delivery while maintaining budget discipline and brand quality. • Implemented social listening and PR technology to identify reputation issues, inform response strategies, and strengthen brand trust. • Managed agencies, vendors, freelancers, and production partners to scale output by roughly 50% while maintaining quality and operational control. • Standardized intake, briefing, and production processes to improve team velocity, protect creative quality, and support more efficient use of resources.N
Content Marketing Manager
NATAJan 2018 - Apr 2019 • 1 yr 4 mosManaged editorial strategy and content operations in support of organizational marketing goals, publication quality, and audience engagement. Selected Contributions • Managed enterprise editorial calendars aligned with brand priorities, seasonal initiatives, and stakeholder needs. • Produced and optimized digital and editorial content across newsletters, blogs, white papers, web content, and marketing materials. • Launched a special-edition newsletter that achieved a 65% open rate, demonstrating strong audience relevance and content-market fit. • Worked cross-functionally with designers and internal stakeholders to maintain content quality, brand consistency, and efficient production. • Oversaw content planning and resource coordination to maximize output quality within business needs and available budgets.Education
E
Eastfield College
JournalismHow Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.