Kimberly Ramirez

Competitive Analysis

Community Building

Data Analysis

Twitter

TikTok

Facebook

Instagram

Editing

Writing

Blog Writing

Canva

G-Suite

Microsoft Powerpoint

Microsoft Word

Microsoft Excel

Adobe Photoshop

Adobe InDesign

Integrated Marketing

Available for hire fromNegotiable

Marketing Student| Digital marketing | Growing brands authentically

I'm a creative with business acumen and a passion for digital marketing. As a first-generation college graduate, I was wary on taking a less conventional path, but I now realize my future lies in digital space. Because I enjoy community-building and content creation, I hope to enter influencer, digital, or brand marketing to help brands connect with their audiences more authentically. I've since dabbled with photography, social media, graphic design, and blog writing. Certifications: - HubSpot Academy: Digital Marketing Certified (Nov 2021), Social Media Marketing Certified (Oct 2021) -Google Analytics (In Progress)

Projects

Writing Portfolio

Blog-style writing content published online for by Her Campus magazine. Topics include: pop culture, film & social media, culture, and college life.See More

Work History

Pinterest Manager

Freelance WorkMar 2022 - Present • 2 yrs 6 mosHandle: @valleygirlz Create pin boards that align with brand and engage target audience Daily management and curation of pin boards, pinning 20-30 posts for 1-2 hours per day Produce relevant and fresh content (photos) for pin boards Engage with audience and leave comments

Social Media Coordinator

Her Campus MediaJun 2020 - Jun 2021 • 1 yrHandle: @hercampusuci Produced, curated, and published 3-5 posts to Twitter channel using brand voice to funnel readers to Her Campus, UCI website weekly Executed engagement strategy by engaging and responding to audience daily, increasing comments (KPI) by 2x Engaged with followers for 1-2 hours per day for community building purposes Performed weekly research on trends, hashtags, competitor activity to increase presence, resulting in 500-700 views on average Designed promotional social media material with Adobe Photoshop or Canva for Instagram feed, IG Stories, and Twitter

Contributing Writer

Her Campus Media Oct 2019 - Jun 2020 • 9 mos Composed bi-weekly articles following the AP style and HC Stylebook, which totaled to 15 published pieces Conducted research for topics, citing sources when necessary, and held interviews for content, enhancing interpersonal skills Increased viewership of work using SEO tags relevant to articles; topics ranging from entertainment, TikTok, food, culture, etc.

Education

University of California, Irvine

Bachelor's Degree, Economics, Minor: Business Management (Marketing)Sep 2017 - May 2021

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