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Kinnari Shah

Product Designer • Mumbai, MH, IN
Usability Testing
Design Thinking
UX research
UI/UX Design
Product Strategy
Design Research
Available for hire fromNegotiable
Contracts
Versatile Design Leader | UI/UX Expert
With a robust background in design and innovation, I hold a Postgraduate Degree from ATLAS SkillTech University and a Bachelor of Fine Arts from Rachana Sansads College of Applied Arts and Craft. My professional journey includes leading the design team at Traya, where I significantly boosted user engagement and conversion rates. At Dr. Reddy's Laboratories, I designed a virtual physical therapy app, enhancing patient care. As a Senior Graphic Designer at Paintheads, I managed comprehensive branding projects and created interactive content for children. My earlier roles include designing packaging for Natraj Stationery at Just Design Studio and gaining hands-on experience as a Graphic Design Intern at Astarc Group. My diverse experience spans digital marketing, UI/UX design, and end-to-end branding, making me a versatile and innovative design professional.

Projects

Design team lead

Partnered with cross functional team to design a user-centric website and app with new features (diet plan, prescription, success stories) for hair loss customers resulting in Significant revenue growth from ₹48L to ₹1Cr per day (App) Improved engagement by 15% (App) Increased conversions from 36% to 70% (Website) Redesigned “Slot Bookings” feature for Hair Coach , resulting in 62% of slots booked within 15 minutes of order completion. Created the "Build a Habit" feature from scratch, achieving strong app metrics with a DAU/MAU ratio of 18.3% (industry average 15%). Led app design and development, focusing on key pages such as order summary, diet plan, and prescription page, resulting in a 60% increase in user engagement. Led a six-person design team to launch multi-channel ad campaigns, increasing sales by 55%, boosting customer retention to 45%, and strengthening brand presence. Provided personalized guidance on product usage through innovative presentations, empowering over 70% of users to confidently manage hair lossSee More

Work History

T

Design Team Lead

TrayaJan 2023 - Present • 1 yr 8 mos- Improved user engagement 3x by designing and launching the Build a Habit feature. - Designed landing pages for Traya and Traya Women, that increased conversion rates by 30% - By managing the entire digital marketing collateral pipeline and producing WABA, emailers, social media creatives, digital ads, etc, which helped increased the company to increase sales by 67%. - Managed a large team of designers, actively participated in strategizing, and effectively delegated responsibilities.
D

UI Designer

Dr. Reddy's LaboratoriesMay 2022 - Dec 2022 • 8 mos- Designed a virtual physical therapy app for patients with chronic/acute pain - Conducted competitor research, wireframing, and prototyping, & coordinated with cross-functional teams on a daily basis.
P

Senior Graphic Designer

PaintheadsDec 2019 - Feb 2022 • 2 yrs 3 mos- Managed end-to-end branding for retail shops from logos, products, concepts, package design, advertising, etc. - Created engaging illustrations and interactive games tailored for children, contributing to a vibrant customer experience. - Curated corporate workshops and designed stationery for brands like Nivea, and RPG Group.
J

Graphic Designer

Just Design StudioJul 2019 - Nov 2019 • 5 mos- Designed packaging for Natraj Stationery products.
A

Graphic Design Intern

Astarc GroupMay 2018 - Jun 2018 • 2 mosAs a Graphic Design Intern, contributed to various design projects, gaining hands-on experience in the field.

Education

A

ATLAS SkillTech University

Postgraduate Degree, Design and Innovation2021 - 2022
R

Rachana Sansads College of Applied Arts and Craft

Bachelor of Fine Arts - BFA, Design and Applied Arts2015 - 2019
S

Sophia College, Mumbai

Foundation degree2014
F

Fatima high school, Mumbai

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Versatile Design Leader | UI/UX Expert
With a robust background in design and innovation, I hold a Postgraduate Degree from ATLAS SkillTech University and a Bachelor of Fine Arts from Rachana Sansads College of Applied Arts and Craft. My professional journey includes leading the design team at Traya, where I significantly boosted user engagement and conversion rates. At Dr. Reddy's Laboratories, I designed a virtual physical therapy app, enhancing patient care. As a Senior Graphic Designer at Paintheads, I managed comprehensive branding projects and created interactive content for children. My earlier roles include designing packaging for Natraj Stationery at Just Design Studio and gaining hands-on experience as a Graphic Design Intern at Astarc Group. My diverse experience spans digital marketing, UI/UX design, and end-to-end branding, making me a versatile and innovative design professional.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Kinnari's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Kinnari Shah

Product Designer • Mumbai, MH, IN
Usability Testing
Design Thinking
UX research
UI/UX Design
Product Strategy
Design Research
Available for hire fromNegotiable
Contracts

Projects

Design team lead

Partnered with cross functional team to design a user-centric website and app with new features (diet plan, prescription, success stories) for hair loss customers resulting in Significant revenue growth from ₹48L to ₹1Cr per day (App) Improved engagement by 15% (App) Increased conversions from 36% to 70% (Website) Redesigned “Slot Bookings” feature for Hair Coach , resulting in 62% of slots booked within 15 minutes of order completion. Created the "Build a Habit" feature from scratch, achieving strong app metrics with a DAU/MAU ratio of 18.3% (industry average 15%). Led app design and development, focusing on key pages such as order summary, diet plan, and prescription page, resulting in a 60% increase in user engagement. Led a six-person design team to launch multi-channel ad campaigns, increasing sales by 55%, boosting customer retention to 45%, and strengthening brand presence. Provided personalized guidance on product usage through innovative presentations, empowering over 70% of users to confidently manage hair loss

Work History

T

Design Team Lead

TrayaJan 2023 - Present • 1 yr 8 mos- Improved user engagement 3x by designing and launching the Build a Habit feature. - Designed landing pages for Traya and Traya Women, that increased conversion rates by 30% - By managing the entire digital marketing collateral pipeline and producing WABA, emailers, social media creatives, digital ads, etc, which helped increased the company to increase sales by 67%. - Managed a large team of designers, actively participated in strategizing, and effectively delegated responsibilities.
D

UI Designer

Dr. Reddy's LaboratoriesMay 2022 - Dec 2022 • 8 mos- Designed a virtual physical therapy app for patients with chronic/acute pain - Conducted competitor research, wireframing, and prototyping, & coordinated with cross-functional teams on a daily basis.
P

Senior Graphic Designer

PaintheadsDec 2019 - Feb 2022 • 2 yrs 3 mos- Managed end-to-end branding for retail shops from logos, products, concepts, package design, advertising, etc. - Created engaging illustrations and interactive games tailored for children, contributing to a vibrant customer experience. - Curated corporate workshops and designed stationery for brands like Nivea, and RPG Group.
J

Graphic Designer

Just Design StudioJul 2019 - Nov 2019 • 5 mos- Designed packaging for Natraj Stationery products.
A

Graphic Design Intern

Astarc GroupMay 2018 - Jun 2018 • 2 mosAs a Graphic Design Intern, contributed to various design projects, gaining hands-on experience in the field.

Education

A

ATLAS SkillTech University

Postgraduate Degree, Design and Innovation2021 - 2022
R

Rachana Sansads College of Applied Arts and Craft

Bachelor of Fine Arts - BFA, Design and Applied Arts2015 - 2019
S

Sophia College, Mumbai

Foundation degree2014
F

Fatima high school, Mumbai

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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