Top Talent like Kirsten are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kirsten McFarlane

Data Analyst • Growth Marketing Manager • Email Marketing Specialist • Kings County, NY, US
Brand Strategy
Advertising
Digital Marketing
Social Media
Database Management
CRM
Brand Management
Customer Service
Available for hire fromNegotiable
Contracts
Digital Marketing Strategist | Brand Management Expert | Social Media & Email Strategy Specialist
Dynamic Tech & Media Entertainment professional with over 10 years of experience in B2C & B2B, working from pre-development through post-production. Specializing in brand storytelling, audience engagement, and optimizing multi-channel digital campaigns. Excels at crafting impactful strategies that deliver results across platforms. Known for leveraging data-driven insights to enhance performance, foster collaboration, and elevate brand standards. A proven leader with a track record of guiding cross-functional teams to success in fast-paced, deadline-driven environments while consistently delivering excellence. Skilled in advertising, branding, and experiential marketing.

Work History

W

Media Operations Strategist

Warner Bros. DiscoveryDevelop and execute cross-functional advertising strategy for Warner Bros. Discovery Networks. Manage media assets across campaigns, leading to 23% growth in sign-ups. Led brand migration efforts, restructuring marketing workflows and automation processes to enhance efficiency.
M

Digital Marketing Specialist II

MetaJan 2022 - Dec 2022 • 1 yrManaged Meta Foresight content marketing calendar. Developed marketing communications for flagship campaigns. Coordinated global strategy for regional teams. Analyzed performance metrics for email and social content strategies.
M

Marketing Operations Associate

MediaComFeb 2020 - Oct 2022 • 2 yrs 9 mosManaged key brand marketing systems including email automation and CRM. Developed content and managed agency website and social media channels. Supported branding strategies for high-profile events.
T

Program & Events Coordinator

The Paley Center for MediaJul 2019 - Jan 2020 • 7 mosManaged audience development via email marketing strategy for industry events. Developed and executed engagement strategies for events like the International Summit and Best of CES. Managed event logistics and programming.
Y

Audience Development Lead

YouTubeNov 2018 - Feb 2019 • 4 mosServed as a liaison for marketing and sales teams for key events like Brandcast and Vidcon. Developed audience acquisition strategies. Facilitated event logistics and communications.
N

Client Experience Coordinator

NBCUniversal Media, LLCSep 2018 - Nov 2018 • 3 mosPoint of contact for sales leadership team. Created client and agency guest lists for events. Monitored client invitations and maintained CRM database.
A

Marketing and Event Ambassador (Archival Agency)

adidasAug 2015 - Feb 2018 • 2 yrs 7 mosPartnered with wholesale accounts to execute product launches through marketing strategy execution. Led retail market expansion in NYC and New Jersey. Led consumer engagement initiatives and event activations.

Education

N

North Carolina State University

Bachelor of Science (B.S.), Fashion and Textiles Management with a Concentration in Brand Management2010 - 2014

Similar Pangeans

Ahlam BENMBAREK

Digital Marketing Strategist | Google & Meta Certified | 10+ years of Experience
Growth Marketing Management • 10 years of exp. • Montreal, QC, CA

Christian Grant

Digital Marketing Maverick | Bridging Creativity with Analytics
Social Media Marketing • PR and Comms • Creative & Brand Strategy • 5 years of exp. • Cleveland, OH, US

Joelle Au

Marketing Strategist with 5+ years of experience, specializing in lifecycle marketing, e-commerce and social media strategy.
Content Marketing • Email Marketing • Social Media Marketing • New York, NY, US

Nya Étienne

Digital marketing and brand strategist with a passion for growing impact-driven brands. Let's grow together!
Creative & Brand Strategy • Social Media Marketing • Content Marketing • 1 years of exp. • New York, NY, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Strategist | Brand Management Expert | Social Media & Email Strategy Specialist
Dynamic Tech & Media Entertainment professional with over 10 years of experience in B2C & B2B, working from pre-development through post-production. Specializing in brand storytelling, audience engagement, and optimizing multi-channel digital campaigns. Excels at crafting impactful strategies that deliver results across platforms. Known for leveraging data-driven insights to enhance performance, foster collaboration, and elevate brand standards. A proven leader with a track record of guiding cross-functional teams to success in fast-paced, deadline-driven environments while consistently delivering excellence. Skilled in advertising, branding, and experiential marketing.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Ahlam BENMBAREK

Digital Marketing Strategist | Google & Meta Certified | 10+ years of Experience
Growth Marketing Management • 10 years of exp. • Montreal, QC, CA

Christian Grant

Digital Marketing Maverick | Bridging Creativity with Analytics
Social Media Marketing • PR and Comms • Creative & Brand Strategy • 5 years of exp. • Cleveland, OH, US

Joelle Au

Marketing Strategist with 5+ years of experience, specializing in lifecycle marketing, e-commerce and social media strategy.
Content Marketing • Email Marketing • Social Media Marketing • New York, NY, US

Nya Étienne

Digital marketing and brand strategist with a passion for growing impact-driven brands. Let's grow together!
Creative & Brand Strategy • Social Media Marketing • Content Marketing • 1 years of exp. • New York, NY, US

Top Talent like Kirsten are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kirsten McFarlane

Data Analyst • Growth Marketing Manager • Email Marketing Specialist • Kings County, NY, US
Brand Strategy
Advertising
Digital Marketing
Social Media
Database Management
CRM
Brand Management
Customer Service
Available for hire fromNegotiable
Contracts

Work History

W

Media Operations Strategist

Warner Bros. DiscoveryDevelop and execute cross-functional advertising strategy for Warner Bros. Discovery Networks. Manage media assets across campaigns, leading to 23% growth in sign-ups. Led brand migration efforts, restructuring marketing workflows and automation processes to enhance efficiency.
M

Digital Marketing Specialist II

MetaJan 2022 - Dec 2022 • 1 yrManaged Meta Foresight content marketing calendar. Developed marketing communications for flagship campaigns. Coordinated global strategy for regional teams. Analyzed performance metrics for email and social content strategies.
M

Marketing Operations Associate

MediaComFeb 2020 - Oct 2022 • 2 yrs 9 mosManaged key brand marketing systems including email automation and CRM. Developed content and managed agency website and social media channels. Supported branding strategies for high-profile events.
T

Program & Events Coordinator

The Paley Center for MediaJul 2019 - Jan 2020 • 7 mosManaged audience development via email marketing strategy for industry events. Developed and executed engagement strategies for events like the International Summit and Best of CES. Managed event logistics and programming.
Y

Audience Development Lead

YouTubeNov 2018 - Feb 2019 • 4 mosServed as a liaison for marketing and sales teams for key events like Brandcast and Vidcon. Developed audience acquisition strategies. Facilitated event logistics and communications.
N

Client Experience Coordinator

NBCUniversal Media, LLCSep 2018 - Nov 2018 • 3 mosPoint of contact for sales leadership team. Created client and agency guest lists for events. Monitored client invitations and maintained CRM database.
A

Marketing and Event Ambassador (Archival Agency)

adidasAug 2015 - Feb 2018 • 2 yrs 7 mosPartnered with wholesale accounts to execute product launches through marketing strategy execution. Led retail market expansion in NYC and New Jersey. Led consumer engagement initiatives and event activations.

Education

N

North Carolina State University

Bachelor of Science (B.S.), Fashion and Textiles Management with a Concentration in Brand Management2010 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.