Top Talent like Kristabel are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kristabel Cruz

Content Marketing Manager •
Video Editing
Reels
Instagram
TikTok
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts
Social Media Manager & Content Creator
Experienced Marketing Professional specializing in campaign execution and optimization to generate qualified leads and increase brand engagement. With a proven track record spanning from Marketing Intern to Marketing Campaign Specialist, I've honed my skills in collaboration, content development, and data-driven decision-making. At Oldcastle Infrastructure, I lead cross-functional teams to execute on marketing campaign objectives and monitor performance metrics to drive ROI. My tenure as a Marketing Coordinator equipped me with a keen eye for detail, ensuring seamless execution of diverse marketing projects. My prior roles at Designshow Marketing Agency provided a solid foundation in CRM management, social media marketing, and content creation.

Work History

O

Marketing Campaign Specialist

Oldcastle InfrastructurePartners with marketing managers to create timelines aligned with campaign objectives, target audience, key messages, and marketing channels. Cultivates and sustains strategic relationships with stakeholders, driving alignment and collaboration. Coordinates with the content team to develop engaging, relevant content aligned with campaign objectives. Implements tracking mechanisms to monitor campaign performance and derive actionable insights. Analyzes campaign data to identify trends, successes, and areas for improvement. Continuously optimizes campaigns based on data analysis to maximize ROI and achieve campaign objectives. Prepares and regularly presents campaign performance reports to stakeholders. Leads marketing campaigns with a collaborative leadership approach, fostering teamwork and alignment across cross-functional teams to achieve campaign objectives.
O

Marketing Coordinator

Oldcastle InfrastructureJan 2022 - Oct 2023 • 1 yr 10 mosAssisted in the planning and execution of strategic marketing plans and campaigns driving $20+ million in revenue to the business. Supervised and mentored a marketing intern, providing guidance and feedback to enhance their skills and performance. Successfully coordinated over 20 trade shows with minimal oversight, demonstrating exceptional organizational and leadership abilities. Aided the Marketing & Communications manager in the planning and execution of over 60 trade shows resulting in lead generation across various business units. Created content for various social media channels resulting in a 138% net audience growth. Administered paid social media campaigns for Facebook and LinkedIn to support hiring initiatives. Developed a LinkedIn content strategy for top management supporting thought leadership initiatives and increasing executive's audience by 67%.
H

Marketing & Communications Vice Chair

Hispanic Young Professionals & EntrepreneursJan 2023 - Dec 2023 • 1 yrCreated and managed email newsletters with an average 85% open rate. Collaborated with the Marketing & Communications Chair to create a content strategy for LinkedIn & Instagram resulting in increased engagement and attendance to various events throughout the year. Instituted & developed video content for Instagram resulting in increased engagement amongst existing members. Designed engaging graphics for social media platforms, enhancing brand visibility and audience engagement.
D

Marketing Executive Assistant

Designshow MarketingJun 2021 - Jan 2022 • 8 mosManaged digital customer relationship management (CRM) systems, including organizing and scheduling of meetings, appointments to ensure efficient business to client communication. Compiled weekly data analytical reports for managers. Maintained contact lists in CRMs. Coordinated office procedures to maximize efficiency. Supported the brand manager in creating marketing materials for clients. Generated reports for the Brand Manager to measure company and client metrics.
D

Digital Marketing Intern

Designshow MarketingAug 2020 - Jun 2021 • 11 mosManaged social media accounts for clients using Hootsuite resulting in monthly increases in engagement. Assisted in development of social media marketing campaigns (Instagram, Facebook) that resulted in increased engagement. Assisted in content writing for digital marketing campaigns.

Education

G

Georgia State University

Bachelor of Business Administration - BBA, Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Social Media Manager & Content Creator
Experienced Marketing Professional specializing in campaign execution and optimization to generate qualified leads and increase brand engagement. With a proven track record spanning from Marketing Intern to Marketing Campaign Specialist, I've honed my skills in collaboration, content development, and data-driven decision-making. At Oldcastle Infrastructure, I lead cross-functional teams to execute on marketing campaign objectives and monitor performance metrics to drive ROI. My tenure as a Marketing Coordinator equipped me with a keen eye for detail, ensuring seamless execution of diverse marketing projects. My prior roles at Designshow Marketing Agency provided a solid foundation in CRM management, social media marketing, and content creation.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kristabel are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kristabel Cruz

Content Marketing Manager •
Video Editing
Reels
Instagram
TikTok
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts

Work History

O

Marketing Campaign Specialist

Oldcastle InfrastructurePartners with marketing managers to create timelines aligned with campaign objectives, target audience, key messages, and marketing channels. Cultivates and sustains strategic relationships with stakeholders, driving alignment and collaboration. Coordinates with the content team to develop engaging, relevant content aligned with campaign objectives. Implements tracking mechanisms to monitor campaign performance and derive actionable insights. Analyzes campaign data to identify trends, successes, and areas for improvement. Continuously optimizes campaigns based on data analysis to maximize ROI and achieve campaign objectives. Prepares and regularly presents campaign performance reports to stakeholders. Leads marketing campaigns with a collaborative leadership approach, fostering teamwork and alignment across cross-functional teams to achieve campaign objectives.
O

Marketing Coordinator

Oldcastle InfrastructureJan 2022 - Oct 2023 • 1 yr 10 mosAssisted in the planning and execution of strategic marketing plans and campaigns driving $20+ million in revenue to the business. Supervised and mentored a marketing intern, providing guidance and feedback to enhance their skills and performance. Successfully coordinated over 20 trade shows with minimal oversight, demonstrating exceptional organizational and leadership abilities. Aided the Marketing & Communications manager in the planning and execution of over 60 trade shows resulting in lead generation across various business units. Created content for various social media channels resulting in a 138% net audience growth. Administered paid social media campaigns for Facebook and LinkedIn to support hiring initiatives. Developed a LinkedIn content strategy for top management supporting thought leadership initiatives and increasing executive's audience by 67%.
H

Marketing & Communications Vice Chair

Hispanic Young Professionals & EntrepreneursJan 2023 - Dec 2023 • 1 yrCreated and managed email newsletters with an average 85% open rate. Collaborated with the Marketing & Communications Chair to create a content strategy for LinkedIn & Instagram resulting in increased engagement and attendance to various events throughout the year. Instituted & developed video content for Instagram resulting in increased engagement amongst existing members. Designed engaging graphics for social media platforms, enhancing brand visibility and audience engagement.
D

Marketing Executive Assistant

Designshow MarketingJun 2021 - Jan 2022 • 8 mosManaged digital customer relationship management (CRM) systems, including organizing and scheduling of meetings, appointments to ensure efficient business to client communication. Compiled weekly data analytical reports for managers. Maintained contact lists in CRMs. Coordinated office procedures to maximize efficiency. Supported the brand manager in creating marketing materials for clients. Generated reports for the Brand Manager to measure company and client metrics.
D

Digital Marketing Intern

Designshow MarketingAug 2020 - Jun 2021 • 11 mosManaged social media accounts for clients using Hootsuite resulting in monthly increases in engagement. Assisted in development of social media marketing campaigns (Instagram, Facebook) that resulted in increased engagement. Assisted in content writing for digital marketing campaigns.

Education

G

Georgia State University

Bachelor of Business Administration - BBA, Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.