Top Talent like Kristen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kristen Opalach

Growth Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • Los Angeles, CA, US
HubSpot
Content Development
Analytics
Google Analyics
Global Marketing
Retargeting
Display Ads
Hootsuite
Facebook Ads
Facebook
Social Media Management
Instagram
Social Ad Campaigns
Google Search Ads
Integrated Marketing
Digital Marketing
SMS Marketing
Email Marketing
Digital Advertising
Social Media Marketing
Advertising
Marketing Strategy
Available for hire fromNegotiable
Contracts
Marketing Strategist | Brand Development Expert
With a Bachelor of Science in Management and Finance from Boston University and continuing education in SEO and user experience from the Fashion Institute of Technology, I bring a robust blend of marketing and technical expertise. My career spans over a decade, including roles such as Marketing Manager at AIChE, where I led multi-channel marketing strategies for a 60K+ member association, and Digital Marketing Expert in Residence at General Assembly, mentoring professionals in digital marketing. As Director of Client Services at Point One Percent, I partnered with luxury brands like Nordstrom and Sephora to produce comprehensive marketing campaigns. My tenure as Account Director at slover [AND] company and AR New York involved modernizing client brands and overseeing high-profile campaigns, including the launch of smartwater's Jennifer Aniston campaign. My diverse experience underscores my ability to drive marketing innovation and brand development across various industries.

Work History

A

Marketing Manager

AIChE - American Institute of Chemical EngineersAug 2016 - Jun 2023 • 6 yrs 11 mosLead all aspects of marketing strategy for an industry association with 60K+ members. Accountable for driving multi-channel marketing efforts, optimization, and business development to support AIChE's mission of advancing sustainable energy practices. Deploy cross-channel marketing strategies blending paid and organic social, content, print, events, sponsorships, CRM, and lead generation to promote program offerings. Accountable for developing marketing plans to support multiple product lines including large-scale, annual conferences. Determine optimal media mix and manage the media buying budget to maximize return on spend. Track digital analytics to optimize campaigns for performance and ROI. Launched AIChE's first digital media campaign and introduced paid social marketing (LinkedIn, Facebook, Twitter) into the portfolio.
G

Digital Marketing, Expert in Residence

General AssemblyJun 2015 - Aug 2016 • 1 yr 3 mosInstructed professionals in digital marketing fundamentals and techniques. Mentored students new to the field, as well as existing marketers looking to expand their digital experience and skill set.
P

Director of Client Services

Point One PercentJul 2015 - Mar 2016 • 9 mosPartnered with luxury brands to produce marketing assets for digital, retail, email, signage, and advertising campaigns. Led a 4-person team in driving new business while supporting existing agency accounts. Collaborated with internal teams to develop and present creative briefs to clients. Managed the account relationship at all stages of engagement to ensure deliverables met timeline, scope, and budget. Established new brand positioning for Nordstrom and Sephora, including an overhaul of retail store design and branding (e-commerce websites, packaging, email, advertising) for the US and Asia markets. Led brand repositioning campaigns for Hudson Yards and The Ritz Carlton Condominiums. Overhauled the Erno Laszlo skincare brand through new identity, packaging, website assets, signage, and email campaigns.
S

Account Director

slover [AND] companyMay 2013 - Oct 2014 • 1 yr 6 mosLed collaborations with cross-functional teams to modernize client brands through creative and marketing strategy. Directed account executives in developing new business and managing existing agency relationships, including acquisition of the multimillion-dollar Marriott account. Repositioned Golden Door Spa to attract a younger, affluent consumer by overhauling the brand platform including website, e-commerce store, and integration of a new online booking system. Envisioned the brand strategy, packaging, and creative assets for the launch of Golden Door's private label cosmetics line. Served as primary agency liaison for the Wynn Resorts business, overseeing deliverables (branding, identity, in-room amenities) for Wynn Palace Cotai in China, and product branding for Wynn Cellars.
A

Account Director

AR New YorkMar 2012 - Jan 2013 • 11 mosDirected a multi-specialized team across creative, copy, and production for a niche agency representing luxury brands (acquired in 2011 by Publicis). Appointed account services lead for the smartwater and Cache business, working with clients to overhaul websites, imagery, loyalty programs, and social media presence. Hired and managed teams of stylists, talent, and photographers on photo shoots to produce creative assets. Guided the launch of smartwater's highly publicized Jennifer Anniston campaign and viral video (3M+ online views in first week), including development of print, OOH, and digital advertising components. Repositioned the Cache brand across 250 stores nationwide, overseeing photo shoots for print and digital advertising, retail signage, catalogs, direct mail, and in-store displays.

Education

B

Boston University

Bachelor of Science (B.S.), Management; Finance
F

Fashion Institute of Technology

Continuing Education, Search Engine Optimization and User-experience courses2010 - 2011
G

General Assembly

WordPress Immersive; Front-End Web Development2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing Strategist | Brand Development Expert
With a Bachelor of Science in Management and Finance from Boston University and continuing education in SEO and user experience from the Fashion Institute of Technology, I bring a robust blend of marketing and technical expertise. My career spans over a decade, including roles such as Marketing Manager at AIChE, where I led multi-channel marketing strategies for a 60K+ member association, and Digital Marketing Expert in Residence at General Assembly, mentoring professionals in digital marketing. As Director of Client Services at Point One Percent, I partnered with luxury brands like Nordstrom and Sephora to produce comprehensive marketing campaigns. My tenure as Account Director at slover [AND] company and AR New York involved modernizing client brands and overseeing high-profile campaigns, including the launch of smartwater's Jennifer Aniston campaign. My diverse experience underscores my ability to drive marketing innovation and brand development across various industries.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kristen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kristen Opalach

Growth Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • Los Angeles, CA, US
HubSpot
Content Development
Analytics
Google Analyics
Global Marketing
Retargeting
Display Ads
Hootsuite
Facebook Ads
Facebook
Social Media Management
Instagram
Social Ad Campaigns
Google Search Ads
Integrated Marketing
Digital Marketing
SMS Marketing
Email Marketing
Digital Advertising
Social Media Marketing
Advertising
Marketing Strategy
Available for hire fromNegotiable
Contracts

Work History

A

Marketing Manager

AIChE - American Institute of Chemical EngineersAug 2016 - Jun 2023 • 6 yrs 11 mosLead all aspects of marketing strategy for an industry association with 60K+ members. Accountable for driving multi-channel marketing efforts, optimization, and business development to support AIChE's mission of advancing sustainable energy practices. Deploy cross-channel marketing strategies blending paid and organic social, content, print, events, sponsorships, CRM, and lead generation to promote program offerings. Accountable for developing marketing plans to support multiple product lines including large-scale, annual conferences. Determine optimal media mix and manage the media buying budget to maximize return on spend. Track digital analytics to optimize campaigns for performance and ROI. Launched AIChE's first digital media campaign and introduced paid social marketing (LinkedIn, Facebook, Twitter) into the portfolio.
G

Digital Marketing, Expert in Residence

General AssemblyJun 2015 - Aug 2016 • 1 yr 3 mosInstructed professionals in digital marketing fundamentals and techniques. Mentored students new to the field, as well as existing marketers looking to expand their digital experience and skill set.
P

Director of Client Services

Point One PercentJul 2015 - Mar 2016 • 9 mosPartnered with luxury brands to produce marketing assets for digital, retail, email, signage, and advertising campaigns. Led a 4-person team in driving new business while supporting existing agency accounts. Collaborated with internal teams to develop and present creative briefs to clients. Managed the account relationship at all stages of engagement to ensure deliverables met timeline, scope, and budget. Established new brand positioning for Nordstrom and Sephora, including an overhaul of retail store design and branding (e-commerce websites, packaging, email, advertising) for the US and Asia markets. Led brand repositioning campaigns for Hudson Yards and The Ritz Carlton Condominiums. Overhauled the Erno Laszlo skincare brand through new identity, packaging, website assets, signage, and email campaigns.
S

Account Director

slover [AND] companyMay 2013 - Oct 2014 • 1 yr 6 mosLed collaborations with cross-functional teams to modernize client brands through creative and marketing strategy. Directed account executives in developing new business and managing existing agency relationships, including acquisition of the multimillion-dollar Marriott account. Repositioned Golden Door Spa to attract a younger, affluent consumer by overhauling the brand platform including website, e-commerce store, and integration of a new online booking system. Envisioned the brand strategy, packaging, and creative assets for the launch of Golden Door's private label cosmetics line. Served as primary agency liaison for the Wynn Resorts business, overseeing deliverables (branding, identity, in-room amenities) for Wynn Palace Cotai in China, and product branding for Wynn Cellars.
A

Account Director

AR New YorkMar 2012 - Jan 2013 • 11 mosDirected a multi-specialized team across creative, copy, and production for a niche agency representing luxury brands (acquired in 2011 by Publicis). Appointed account services lead for the smartwater and Cache business, working with clients to overhaul websites, imagery, loyalty programs, and social media presence. Hired and managed teams of stylists, talent, and photographers on photo shoots to produce creative assets. Guided the launch of smartwater's highly publicized Jennifer Anniston campaign and viral video (3M+ online views in first week), including development of print, OOH, and digital advertising components. Repositioned the Cache brand across 250 stores nationwide, overseeing photo shoots for print and digital advertising, retail signage, catalogs, direct mail, and in-store displays.

Education

B

Boston University

Bachelor of Science (B.S.), Management; Finance
F

Fashion Institute of Technology

Continuing Education, Search Engine Optimization and User-experience courses2010 - 2011
G

General Assembly

WordPress Immersive; Front-End Web Development2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.