Top Talent like Kristen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kristen Watson

Product Manager
User Researcher
Community Manager
Denton, TX, US
Product Management
Community Management
AI
Journalism
Product Marketing
Partnership Management
UX research
Community Outreach
Community Building
Jack-of-all Trades
Product Development
Automation
Product Photography
Brand Strategy
Social Media Marketing
Business Automation
Content Development
Graphic Design
Creative Marketing
Wireframing
Web Design
UX
Event Photography
User Interface Design
Photo Editing
Adobe Creative Suite
Web Accessibility
E-Commerce
Websites
Chatbots
Available for hire fromNegotiable
Contracts
Full-Time Roles
AI Product Manager | UX/UI Expert
Kristen Watson is a dynamic professional with a diverse background in product management, journalism, community building, marketing, storytelling and photography. She holds a Master of Journalism and a Bachelor's in Photojournalism and Political Science from the University of North Texas. Kristen has honed her skills in full stack development, UX design, and inbound marketing through various certifications. As an AI Chatbot Product Manager at SJ Design Studio, she led the development of a new AI product, significantly enhancing user satisfaction and retention. Her entrepreneurial spirit shines through her photography business, where she manages operations and marketing. Kristen's experience as a consultant and managing editor further showcases her ability to lead cross-functional teams, optimize workflows, and drive user engagement. Her work at Dough, a VC-funded venture, highlights her expertise in community growth and partnership development. Kristen is committed to fostering inclusive and innovative environments, leveraging her anti-racism training and diverse skill set.

Projects

Women-Owned Business Member Marketplace & Subscription Box

•Product Roadmapping •Community Building •Marketing Strategy •UXSee More

Online Marketplace & Community

•UX Review of Website •UX Review of Email Newsletter Template •UI Review of Email Newsletter Template •Call to Action suggestions •Copy and Microcopy reviewSee More

Newsroom CMS

•UX Research •Personas •Competitive Landscape •Feature Sets & User FlowsSee More

Embedded Visual Storytelling

•Videography •Sound •Interviewing •Sounds & Video Editing •Storyboarding •Presentation Immersive documentary journalism in a foreign country. We worked with groups that each included a photographer, videographer, writer, translator and anthropologist to tell stories of migration for work in the Yucatan. See More

Work History

S

AI Chatbot Product Manager/Samsung

SamsungFull-time EmployeeLed the end-to-end product lifecycle of a new AI chatbot product, increasing user satisfaction on support tickets by 50% in the first year through agile product development and data-driven decisions. Worked closely with cross-functional teams (engineering, design, legal, content, marketing) to launch key features aligned with customer-centric needs, driving a 20% increase in retention. Utilized A/B testing and metrics-driven analysis to optimize product features, increasing conversion rates by 30%. Created internal tools for content creation and KPI tracking, speeding up our content and analytics workflows by 50%. Managed the product roadmap using Jira and Aha!, ensuring alignment with business objectives, stakeholder needs, and market research insights. Built strong relationships with partners and stakeholders, securing new collaborations that expanded the product's market presence and drove user engagement. Fostered a community-driven product development process, incorporating user feedback and engagement into feature prioritization. Led efforts to translate complex technical specifications and API integrations into clear, actionable requirements for the engineering team.
C

Product Manager | Web Development | UX/UI Design

ConsultantManaged end-to-end lifecycles for e-commerce web development projects on Shopify, Squarespace, and WordPress platforms, meeting all development timelines and delivering on-time 100% of the time. Spearheaded the product strategy for multiple products, working with cross-functional teams to launch key features that improved user experience and increased customer satisfaction by at least 25% for each project. Collaborated with engineering teams to define technical specifications, including API integrations, REST APIs, and cloud technologies to deliver seamless user experiences for products with a user base of over 10K a day. Conducted market research, competitive analysis, and user research, using findings to create and refine the product roadmap, reducing design sprint iteration time by 50%. Implemented accessibility strategies for all products, ensuring all meet the latest WCAG guidelines, reducing legal liability for all projects. Worked directly with stakeholders to align product strategy with business goals, resulting in 30% growth in active users within 6 months. Created and maintained product documentation including user stories, acceptance criteria, and technical specs, ensuring clarity across the team and stakeholders, reducing production time by 25%. Achieved successful project deliveries and client satisfaction through effective scope and budget management. Led email marketing, social media management, and website e-commerce content creation.
D

Content, Community and Product

DoughAug 2018 - Jul 2019 • 1 yrFirst hire at a VC-funded venture based in Boston, MA that created a membership platform (e-commerce and directory) that directed dollars to women-owned businesses. As a unicorn employee, I touched almost every piece of the MVP product, including, branding, marketing, content creation, community growth, and product development. Grew Instagram following from 300 to 18K and email list to 20K leads with a constrained budget in 6 months. Extensive A/B testing for social and search ads that led to a 50% conversion rate on optimized ad campaigns. Spearheaded partnership program, recruited over 200 women-owned businesses to our directory, and negotiated discounts for our members in under 6 months. Planned and executed in-person pop-up shopping events, creating brand recognition and strengthening partnerships with 20 women-owned businesses.
T

Managing Editor

The DentoniteJan 2016 - Jan 2019 • 3 yrs 1 moManaged day-to-day operations of a hyper-local news/culture/art website in Denton, Texas. Oversaw a diverse team of editors, writers, photographers, videographers, interns and volunteers. Implemented a new CMS, boosting editorial workflow efficiency by 30% and reducing publication turnaround time by 25%.
D

Staff Photojournalist

Denton Record ChronicleFull-time EmployeeJan 2014 - Jan 2016 • 2 yrs 1 mo

Education

S

Scrum Alliance

Certified Scrum Product Owner (CSPO), Product Management
S

Southern Methodist University

Certificate, Full Stack Development
C

CITI Program

Certificate in Human & Behavioral Research
U

University of North Texas

Master of Journalism, Journalism
S

Springboard

Certificate, User Experience Design2017 - 2018
U

University of North Texas

Bachelor’s Degree, Photojournalism and Political Science
D

Diversity and Resiliency Institute of El Paso

Anti-Racism Training2020
H

HubSpot Academy

Inbound Certified, Inbound Marketing2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
AI Product Manager | UX/UI Expert
Kristen Watson is a dynamic professional with a diverse background in product management, journalism, community building, marketing, storytelling and photography. She holds a Master of Journalism and a Bachelor's in Photojournalism and Political Science from the University of North Texas. Kristen has honed her skills in full stack development, UX design, and inbound marketing through various certifications. As an AI Chatbot Product Manager at SJ Design Studio, she led the development of a new AI product, significantly enhancing user satisfaction and retention. Her entrepreneurial spirit shines through her photography business, where she manages operations and marketing. Kristen's experience as a consultant and managing editor further showcases her ability to lead cross-functional teams, optimize workflows, and drive user engagement. Her work at Dough, a VC-funded venture, highlights her expertise in community growth and partnership development. Kristen is committed to fostering inclusive and innovative environments, leveraging her anti-racism training and diverse skill set.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kristen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kristen Watson

Product Manager
User Researcher
Community Manager
Denton, TX, US
Product Management
Community Management
AI
Journalism
Product Marketing
Partnership Management
UX research
Community Outreach
Community Building
Jack-of-all Trades
Product Development
Automation
Product Photography
Brand Strategy
Social Media Marketing
Business Automation
Content Development
Graphic Design
Creative Marketing
Wireframing
Web Design
UX
Event Photography
User Interface Design
Photo Editing
Adobe Creative Suite
Web Accessibility
E-Commerce
Websites
Chatbots
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Women-Owned Business Member Marketplace & Subscription Box

•Product Roadmapping •Community Building •Marketing Strategy •UX

Online Marketplace & Community

•UX Review of Website •UX Review of Email Newsletter Template •UI Review of Email Newsletter Template •Call to Action suggestions •Copy and Microcopy review

Newsroom CMS

•UX Research •Personas •Competitive Landscape •Feature Sets & User Flows

Embedded Visual Storytelling

•Videography •Sound •Interviewing •Sounds & Video Editing •Storyboarding •Presentation Immersive documentary journalism in a foreign country. We worked with groups that each included a photographer, videographer, writer, translator and anthropologist to tell stories of migration for work in the Yucatan.

Work History

S

AI Chatbot Product Manager/Samsung

SamsungFull-time EmployeeLed the end-to-end product lifecycle of a new AI chatbot product, increasing user satisfaction on support tickets by 50% in the first year through agile product development and data-driven decisions. Worked closely with cross-functional teams (engineering, design, legal, content, marketing) to launch key features aligned with customer-centric needs, driving a 20% increase in retention. Utilized A/B testing and metrics-driven analysis to optimize product features, increasing conversion rates by 30%. Created internal tools for content creation and KPI tracking, speeding up our content and analytics workflows by 50%. Managed the product roadmap using Jira and Aha!, ensuring alignment with business objectives, stakeholder needs, and market research insights. Built strong relationships with partners and stakeholders, securing new collaborations that expanded the product's market presence and drove user engagement. Fostered a community-driven product development process, incorporating user feedback and engagement into feature prioritization. Led efforts to translate complex technical specifications and API integrations into clear, actionable requirements for the engineering team.
C

Product Manager | Web Development | UX/UI Design

ConsultantManaged end-to-end lifecycles for e-commerce web development projects on Shopify, Squarespace, and WordPress platforms, meeting all development timelines and delivering on-time 100% of the time. Spearheaded the product strategy for multiple products, working with cross-functional teams to launch key features that improved user experience and increased customer satisfaction by at least 25% for each project. Collaborated with engineering teams to define technical specifications, including API integrations, REST APIs, and cloud technologies to deliver seamless user experiences for products with a user base of over 10K a day. Conducted market research, competitive analysis, and user research, using findings to create and refine the product roadmap, reducing design sprint iteration time by 50%. Implemented accessibility strategies for all products, ensuring all meet the latest WCAG guidelines, reducing legal liability for all projects. Worked directly with stakeholders to align product strategy with business goals, resulting in 30% growth in active users within 6 months. Created and maintained product documentation including user stories, acceptance criteria, and technical specs, ensuring clarity across the team and stakeholders, reducing production time by 25%. Achieved successful project deliveries and client satisfaction through effective scope and budget management. Led email marketing, social media management, and website e-commerce content creation.
D

Content, Community and Product

DoughAug 2018 - Jul 2019 • 1 yrFirst hire at a VC-funded venture based in Boston, MA that created a membership platform (e-commerce and directory) that directed dollars to women-owned businesses. As a unicorn employee, I touched almost every piece of the MVP product, including, branding, marketing, content creation, community growth, and product development. Grew Instagram following from 300 to 18K and email list to 20K leads with a constrained budget in 6 months. Extensive A/B testing for social and search ads that led to a 50% conversion rate on optimized ad campaigns. Spearheaded partnership program, recruited over 200 women-owned businesses to our directory, and negotiated discounts for our members in under 6 months. Planned and executed in-person pop-up shopping events, creating brand recognition and strengthening partnerships with 20 women-owned businesses.
T

Managing Editor

The DentoniteJan 2016 - Jan 2019 • 3 yrs 1 moManaged day-to-day operations of a hyper-local news/culture/art website in Denton, Texas. Oversaw a diverse team of editors, writers, photographers, videographers, interns and volunteers. Implemented a new CMS, boosting editorial workflow efficiency by 30% and reducing publication turnaround time by 25%.
D

Staff Photojournalist

Denton Record ChronicleFull-time EmployeeJan 2014 - Jan 2016 • 2 yrs 1 mo

Education

S

Scrum Alliance

Certified Scrum Product Owner (CSPO), Product Management
S

Southern Methodist University

Certificate, Full Stack Development
C

CITI Program

Certificate in Human & Behavioral Research
U

University of North Texas

Master of Journalism, Journalism
S

Springboard

Certificate, User Experience Design2017 - 2018
U

University of North Texas

Bachelor’s Degree, Photojournalism and Political Science
D

Diversity and Resiliency Institute of El Paso

Anti-Racism Training2020
H

HubSpot Academy

Inbound Certified, Inbound Marketing2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.