Top talent is on Pangea

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Laura Catz

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Experienced Head of Growth and Digital Marketing Leader
With a Master's degree in Business Administration and Management, and a Professional Diploma in Digital Marketing, I have a strong educational background. My experience includes roles such as Head of Growth at Digitail, Growth Mentor at GrowthMentor, and Co-Founder & CMO at AMZA Bags. I have also contributed to the growth and marketing strategies at Stocard as a Product Operations Manager and led digital marketing initiatives at COBI.bike as a Senior Digital Marketing Manager. My expertise extends to PPC management, search strategy implementation, and consumer behavior analysis. I have a proven track record of driving growth and optimizing digital marketing channels. My career has been shaped by a passion for developing and implementing effective marketing strategies.

Work History

D

Head of Growth

DigitailApr 2021 - Present • 3 yrs 6 mosResponsible for leading the growth initiatives and strategies at Digitail.
G

Growth Mentor

GrowthMentorDec 2020 - Present • 3 yrs 10 mosProvided mentorship and guidance on growth strategies at GrowthMentor.
A

Co-Founder & CMO

AMZA BagsSep 2019 - Present • 5 yrs 1 moContributed to the growth and marketing strategies at AMZA Bags.
S

Product Operations Manager

StocardJun 2018 - Apr 2021 • 2 yrs 11 mosManaged product operations at Stocard.
C

Senior Digital Marketing Manager

COBI.bike The first connected biking systemJun 2017 - Jun 2018 • 1 yr 1 moLed digital marketing initiatives at COBI.bike.
S

PPC Manager

Spotcap GlobalSep 2015 - Jun 2017 • 1 yr 10 mosResponsible for digital marketing channels for the Australian business. Focused on optimisation of current channels and continuously setting and testing new advertising opportunities.
S

Search Executive

Starcom MediaVest GroupMay 2014 - May 2015 • 1 yr 1 moManaged SEM strategy implementation and performance for accounts with 3 mil /year, across 14 different Western Europe countries with 11 different languages. Improved the accounts KPIs, with an increase of over 30% in clicks and CTR while CPC decreased with 40%. Created reports both internally (assessing MoM account improvements) and externally (client monthly reports). Developed keywords and ads toolkit, localized and implemented across all markets. Coordinated training for new team members. Trafficking, bid management and optimization of PPC campaigns to agreed campaign /profitability targets.
K

Junior Marketing Analyst

KinectoJun 2013 - May 2014 • 1 yrAnalyzed consumer behavior, developed client-friendly recommendations, and managed Adwords campaigns at Kinecto.
K

Intern

KinectoApr 2013 - Jun 2013 • 3 mosInternship at Kinecto.
C

Marketing intern

CriliaOct 2011 - Apr 2012 • 7 mosInternship at Crilia.

Education

T

The Institute of Direct and Digital Marketing

Professional Diploma, Digital Marketing2015
A

Academy of Economic Studies of Bucharest

Master's degree, Business Administration and Management, German2012 - 2014
U

Universitatea Alexandru Ioan Cuza din Iași

Bachelor's degree, Marketing2009 - 2012
A

Arteveldehogeschool

Europass Mobility Document, Module of Communication Management2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Head of Growth and Digital Marketing Leader
With a Master's degree in Business Administration and Management, and a Professional Diploma in Digital Marketing, I have a strong educational background. My experience includes roles such as Head of Growth at Digitail, Growth Mentor at GrowthMentor, and Co-Founder & CMO at AMZA Bags. I have also contributed to the growth and marketing strategies at Stocard as a Product Operations Manager and led digital marketing initiatives at COBI.bike as a Senior Digital Marketing Manager. My expertise extends to PPC management, search strategy implementation, and consumer behavior analysis. I have a proven track record of driving growth and optimizing digital marketing channels. My career has been shaped by a passion for developing and implementing effective marketing strategies.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Laura's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Laura Catz

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

D

Head of Growth

DigitailApr 2021 - Present • 3 yrs 6 mosResponsible for leading the growth initiatives and strategies at Digitail.
G

Growth Mentor

GrowthMentorDec 2020 - Present • 3 yrs 10 mosProvided mentorship and guidance on growth strategies at GrowthMentor.
A

Co-Founder & CMO

AMZA BagsSep 2019 - Present • 5 yrs 1 moContributed to the growth and marketing strategies at AMZA Bags.
S

Product Operations Manager

StocardJun 2018 - Apr 2021 • 2 yrs 11 mosManaged product operations at Stocard.
C

Senior Digital Marketing Manager

COBI.bike The first connected biking systemJun 2017 - Jun 2018 • 1 yr 1 moLed digital marketing initiatives at COBI.bike.
S

PPC Manager

Spotcap GlobalSep 2015 - Jun 2017 • 1 yr 10 mosResponsible for digital marketing channels for the Australian business. Focused on optimisation of current channels and continuously setting and testing new advertising opportunities.
S

Search Executive

Starcom MediaVest GroupMay 2014 - May 2015 • 1 yr 1 moManaged SEM strategy implementation and performance for accounts with 3 mil /year, across 14 different Western Europe countries with 11 different languages. Improved the accounts KPIs, with an increase of over 30% in clicks and CTR while CPC decreased with 40%. Created reports both internally (assessing MoM account improvements) and externally (client monthly reports). Developed keywords and ads toolkit, localized and implemented across all markets. Coordinated training for new team members. Trafficking, bid management and optimization of PPC campaigns to agreed campaign /profitability targets.
K

Junior Marketing Analyst

KinectoJun 2013 - May 2014 • 1 yrAnalyzed consumer behavior, developed client-friendly recommendations, and managed Adwords campaigns at Kinecto.
K

Intern

KinectoApr 2013 - Jun 2013 • 3 mosInternship at Kinecto.
C

Marketing intern

CriliaOct 2011 - Apr 2012 • 7 mosInternship at Crilia.

Education

T

The Institute of Direct and Digital Marketing

Professional Diploma, Digital Marketing2015
A

Academy of Economic Studies of Bucharest

Master's degree, Business Administration and Management, German2012 - 2014
U

Universitatea Alexandru Ioan Cuza din Iași

Bachelor's degree, Marketing2009 - 2012
A

Arteveldehogeschool

Europass Mobility Document, Module of Communication Management2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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