Top Talent like Laura are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Laura McDonell

Growth Marketing Manager • St Paul, MN, US
Change Management
Available for hire fromNegotiable
Contracts
Marketing, Advertising and Brand Executive | Deliver Business Growth & Develop High Performing Teams
Highly motivated and sophisticated strategist and leader with proven record of success and goal-oriented focus. Experienced in brand marketing, strategy and planning, insights and market research, and executive communication. Skilled in cross-functional leadership and change management.

Work History

T

Director, Guest Marketing Strategy

Target CorporationDec 2021 - Apr 2024 • 2 yrs 5 mosLed strategy and planning for key guest segments and discretionary businesses, encompassing marketing campaigns, external partnerships, and social and influencer strategies, with $75M marketing budget. Transformed processes and operations across partners and executive leadership to deliver strategy and achieve goals. Drove pro-bono program, managed operations, and recruited volunteers to meet DE&I goals.
T

Director, Category Marketing, Apparel & Home

Target CorporationJan 2019 - Jan 2022 • 3 yrs 1 moRedefined marketing strategy and plan for $30B Home and Apparel & Accessories business, inclusive of owned brands, category marketing campaigns and external partnerships, to deliver against consumer-led insights and growth audiences opportunities.
T

Director, Category Marketing, Home

Target CorporationJan 2016 - Jan 2019 • 3 yrs 1 moDrove reinvention of $8B home owned brand and partnerships strategy and marketing plan to deliver against a range of key style aesthetics, growth audiences and white space business opportunities.
T

Group Manager, Brand & Category Marketing

Target CorporationJan 2012 - Jan 2016 • 4 yrs 1 moLed marketing strategy and planning for $14.6B home business inclusive of owned brands, design partnerships, seasonal moments and registry service.
T

Sr. Manager, Enterprise Insights

Target CorporationJan 2009 - Jan 2012 • 3 yrs 1 moDrove strategic choices with executive leadership through the creation and execution of qualitative and quantitative learning plans across primary and secondary research resulting in business growth and increased market share.
W

Account Executive

WundermanManaged accounts for Sears, Craftsman, and NASCAR.
T

Marketing Manager, Brand / Category / In-Store / Community

Target CorporationDeveloped marketing strategies for various categories and community engagement.
L

Brand and Marketing Consultant

LSJ Brand Lab, LLCFreelancerBuilding industry-leading brands and delivering exceptional results through innovative strategies, impactful marketing plans, and influential strategic partnerships. With background spanning a Fortune 50 retailer, global advertising agency, private label, notable brands and sponsorships, powerhouse celebrities, and emerging designers, I bring a diverse range of expertise to every client and project. Pursuing consulting opportunities with brands and partnerships of all sizes, focusing on consumer-driven initiatives that drive growth and engagement.

Education

C

College of St. Benedict

Bachelor of Arts (BA), Communications
S

Spanish American Institute, Seville, Spain

Intercultural Learning Experience

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing, Advertising and Brand Executive | Deliver Business Growth & Develop High Performing Teams
Highly motivated and sophisticated strategist and leader with proven record of success and goal-oriented focus. Experienced in brand marketing, strategy and planning, insights and market research, and executive communication. Skilled in cross-functional leadership and change management.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Laura are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Laura McDonell

Growth Marketing Manager • St Paul, MN, US
Change Management
Available for hire fromNegotiable
Contracts

Work History

T

Director, Guest Marketing Strategy

Target CorporationDec 2021 - Apr 2024 • 2 yrs 5 mosLed strategy and planning for key guest segments and discretionary businesses, encompassing marketing campaigns, external partnerships, and social and influencer strategies, with $75M marketing budget. Transformed processes and operations across partners and executive leadership to deliver strategy and achieve goals. Drove pro-bono program, managed operations, and recruited volunteers to meet DE&I goals.
T

Director, Category Marketing, Apparel & Home

Target CorporationJan 2019 - Jan 2022 • 3 yrs 1 moRedefined marketing strategy and plan for $30B Home and Apparel & Accessories business, inclusive of owned brands, category marketing campaigns and external partnerships, to deliver against consumer-led insights and growth audiences opportunities.
T

Director, Category Marketing, Home

Target CorporationJan 2016 - Jan 2019 • 3 yrs 1 moDrove reinvention of $8B home owned brand and partnerships strategy and marketing plan to deliver against a range of key style aesthetics, growth audiences and white space business opportunities.
T

Group Manager, Brand & Category Marketing

Target CorporationJan 2012 - Jan 2016 • 4 yrs 1 moLed marketing strategy and planning for $14.6B home business inclusive of owned brands, design partnerships, seasonal moments and registry service.
T

Sr. Manager, Enterprise Insights

Target CorporationJan 2009 - Jan 2012 • 3 yrs 1 moDrove strategic choices with executive leadership through the creation and execution of qualitative and quantitative learning plans across primary and secondary research resulting in business growth and increased market share.
W

Account Executive

WundermanManaged accounts for Sears, Craftsman, and NASCAR.
T

Marketing Manager, Brand / Category / In-Store / Community

Target CorporationDeveloped marketing strategies for various categories and community engagement.
L

Brand and Marketing Consultant

LSJ Brand Lab, LLCFreelancerBuilding industry-leading brands and delivering exceptional results through innovative strategies, impactful marketing plans, and influential strategic partnerships. With background spanning a Fortune 50 retailer, global advertising agency, private label, notable brands and sponsorships, powerhouse celebrities, and emerging designers, I bring a diverse range of expertise to every client and project. Pursuing consulting opportunities with brands and partnerships of all sizes, focusing on consumer-driven initiatives that drive growth and engagement.

Education

C

College of St. Benedict

Bachelor of Arts (BA), Communications
S

Spanish American Institute, Seville, Spain

Intercultural Learning Experience

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.